Marketing

Social Media 101

The top tips for making your brand's social media marketing be top tier.
Marketing

Crisis and Reputation Management in Times of Coronavirus

In the “Crisis and Reputation Management in Times of Coronavirus”, public relations professionals discussed communications best practices for franchisors and franchisees as they navigate COVID-19-related uncertainty. The panelists discussed the “before, during, and after” phases of crisis communications and planning, and underscored the need for strong corporate culture as a lynchpin to guide current and future action. In particular, the panelists discussed the need for strategic clarity amid rushed decision-making, to take stock of process improvement, and to lay the groundwork for business re-openings with acts of empathy and goodwill during moments of crisis.
Marketing

MITcon 2019 Roundtables

Sit at a table with 8-10 of your fellow attendees and share ideas, challenges and solutions focused on a specific topic assigned to that table. This is an opportunity to have an open forum discussion with a small group of your peers to discuss mistakes, lessons learned and success stories. Everyone participates at the table to get the most out of the discussions which are led by franchise experts. Please refer to the MITcon Mobile App for up-to-date table topic and facilitator information.
Marketing

Benefits of In-House Marketing

Danielle Yuthas, Director of Marketing for B2B printing franchise SpeedPro Imaging, gives tips on what to look for in digital marketing. Sighting both the pros and cons, she explains what your business should know for better outreach in the market.
Marketing