Social Franchising

Social Franchising





Michael Seid Chief Concept Officer, CFWshops Franchise System

Managing Director, MSA Worldwide Chairman Social Sector Franchising Task Force Member of the Board of Directors, International Franchise Association

 Social Franchise Application 
 Social Sector Task Force Letter  

   The Board of Directors of the International Franchise Association (IFA) has established a task force to explore leveraging the methods used in Commercial Franchising to benefit those organizations serving the Bottom of the Pyramid.  

   Through its membership of franchisors, franchisees and suppliers the IFA has been a leader in creating economic opportunities for minorities, women and veterans in the United States for over fifty years.  We are proud of that achievement and most proud of the accomplishments of the women, men, communities and organizations that we have been fortunate to work with.  

   When a franchise system is well designed, structured and managed, it has an unparalleled capability to deliver products and services consistently, sustainably and at a lower cost of operations than other methods of product and service distribution.  Commercial franchising has been used extensively throughout the world including in many BOP countries where it has created economic opportunities for business owners, jobs, and  ancillary business development in the communities they serve. 

       There are now many Social Franchisors throughout the emerging markets and the community is growing.  Some of them have recently joined the IFA and we have begun to work together.  This is an important initiative and one which we know you will benefit from participating in.

We would like to introduce the International Franchise Association and the work of the Social Sector Franchising Task Force to you.  Joining the IFA and working with us, together we can explore ways we can leverage our association and its members to improve the performance of social franchisors, other NGOs and look at ways to maximize the performance of the donor's resources.

Up above there is a link to an Introductory Letter about the work of the Social Sector Franchising Task Force and an Application for membership that I hope you will use.  Please also visit the Social Sector Task Force's site to learn more and get involved:

Commercial Franchising has an enormous track record of performance.  Working together we can explore how techniques used by commercial franchisors can be modified and adapted to help Social Sector franchisors and other NGOs serve the citizens at the Base of the Pyramid better.

I look forward to working with you and sharing with you the benefits of being a member of the IFA.

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