Power up your next event! | International Franchise Association

Power up your next event!


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The IFA team recently sat down with Lori Cassidy, AVP Global Corporate, Incentive & Charter Sales for Royal Caribbean for a Q&A to learn more about what makes Royal Caribbean such an attractive destination for meetings, incentives and events.


What is something great about the Royal Caribbean experience that people should know, but may not be aware of?

Royal Caribbean has a fleet of 25 ships that sail the globe on 3, 4, 5, 7 night and longer cruises….. and they are built for business. Most people think business is an afterthought on cruise ships, but not on Royal Caribbean. We strive to provide the best event venues, technology and planning support in the industry!


What are some things about Royal Caribbean that tend to attract groups?

Royal Caribbean is the leader in cruise ship innovation and our clients understand that we deliver an incredible value, ease of planning and a unique and memorable experience. Our goal is to help planners coordinate and execute  the most successful event yet! Onboard Royal Caribbean, we offer complimentary meeting/function space, complimentary AV, group dining and so much more….all of which is very attractive to groups of all sizes. In addition, we offer a wide variety of event customization options from beverage packages to team building events to onshore group shore excursion adventures. An event at sea truly allows groups to have an incredible experience both onboard our ships (which are destinations in themselves) and onshore.


What do groups usually find to be the highlight of their experience with Royal Caribbean?

Being able to blend business with  fun and relaxation is a very important factor for our groups. Offering the largest and most unique meeting and event spaces along with audio-visual equipment and state of the art technology allow for a productive and successful business function. Once business has ended, our groups can unwind and enjoy all that Royal Caribbean has to offer: luxurious accommodations, gourmet dining, award winning entertainment, signature activities and more! It makes for an all-around successful and memorable event.



Is there anything about Royal Caribbean that event planners tend to find pleasantly surprising? 

We want to be able to offer not only a memory-making event but also offer an incredible value. What most planners don’t realize is that we offer a turnkey solution - meals, event spaces, even AV equipment is available at no additional cost. There is no need for décor planning either, all of our event spaces are beautifully decorated and have the latest technology available to ensure every event is a hit, every time! Plus, planners can always count on the support of a dedicated Sales & Service team that will assist them every step of the way!


What advantages does Royal Caribbean offer to groups that a traditional city with a conference center can’t?

An event on a Royal Caribbean cruise is turnkey, we offer the best of both worlds. When it comes to down to business we have as many if not more event spaces and technology that any traditional city with conference center would have. We, however, take it notch up by also offering these venues complimentary! A Cruise also accommodates a wide variety of interests by incorporating multiple destinations — including the ship itself — in one voyage. Visit several ports, all without the hassle of packing and unpacking. Lastly, we all know that booking hotel rooms, coordinating with caterers and scheduling entertainment can be challenging. More and more  companies are discovering that land based events can’t match the convenience, the value or the wow factor when compared to an event onboard a Royal Caribbean cruise.