Our Mission

Our Mission

Understanding the Power of Brands

What’s in a name? The answer may be more than you think. A brand name is one of the most valuable assets a company possesses. It lends credibility to a product or service, provides an assurance of quality, and lets consumers know what they can expect. Franchising is built on the “Power of Brands.” Brands allow companies to differentiate themselves from their competitors.

In franchising, brands are the foundation for economic development and job creation. A franchise brand is more than its name; it is the entire experience that customers receive at each location, from the products or services received, to the interaction with the employees.

The Power of Brands is an education campaign aimed to raise the profile and benefits of franchising made possible through our strongest asset – BRANDS. The Power of Brands is comprised of small, medium and large companies from across the country, in all 50 states, who are working together to build industry awareness for the very thing that makes them possible, their brand.

Did you know?

Franchise brands help to create over 7.6 million jobs.

Over 30% of franchise brands are owned by minorities, AND over 30% of franchised businesses are female-owned.

75% of Americans have a favorable opinion of family-owned franchises.


Franchise brand sectors are diverse:

  • Table/Full-Service Restaurants
  • Quick Service Restaurants
  • Retail
  • Food
  • Lodging
  • Real Estate
  • Automotive
  • Personal Services
  • Business Services
  • Retail Products & Services
  • Commercial & Residential Services
  • Brands communicate a powerful image
  • Brands convey reputation
  • Brands attract and maintain consumer loyalty
  • Brands empower
  • Brands allow businesses to promote value and consumer benefits
  • Brands are a tool for economic growth
  • Brands create loyalty & trust
  • Brands provide integrity
  • Brands create “positive association”
  • Brands communicate effectiveness and efficiency
  • Brands motivate employees to identify with the image and success
  • Brands create connectivity & community
  • Brands convey consistency
  • Brands provide familiarity
  • Brands serve as a focal point
  • Brands are recognizable, desirable, and credible