What’s in a name? The answer may be more than you think. A brand name is one of the most valuable assets a company possesses. It lends credibility to a product or service, provides an assurance of quality, and lets consumers know what they can expect. Franchising is built on the “Power of Brands.” Brands allow companies to differentiate themselves from their competitors.

In franchising, brands are the foundation for economic development and job creation. A franchise brand is more than its name; it is the entire experience that customers receive at each location, from the products or services received, to the interaction with the employees.

The Power of Brands is an education campaign aimed to raise the profile and benefits of franchising made possible through our strongest asset – BRANDS. The Power of Brands is comprised of small, medium and large companies from across the country, in all 50 states, who are working together to build industry awareness for the very thing that makes them possible, their brand.