For franchises ready to get the most out of their marketing investment, Parallel Path is a leading agency that thinks expansively about your business goals and then applies the right mix of digital solutions, from expert channel services to more comprehensive strategic and innovation planning. Our mission is to connect the dots, across the digital landscape, between your business and your audience.
We believe in a consultative approach, partnering with franchises, to help them become “digitally authentic” in how they communicate and operate. Yes, this means unsurpassed SEO, PPC, and content, but it also means cooperative fund management, growing revenue, cutting costs, getting to market faster, optimizing and strengthening the network. We are not just digital marketers. We are ‘Solutionists’, rising above digital channel silos to meet the broader needs of our franchise clients.
Franchise marketing solutions must be built on a scalable framework. Building a performance media account for a single business is different than one that has 200+ locations. Solutions must be effective at both the macro and micro levels, which is why we develop company-wide and franchise-specific reporting, strategies and tactics. Our reporting captures insights from hundreds of locations, which we use to optimize our strategies. As part of our franchise solutions, we
- Provide a consistent brand experience.
- Protect brands from dilution.
- Ensure consistent messaging across online/offline channels.
- Drive lead generation to specific franchised and company-owned locations.
- Establish a dashboard to effectively communicate results.
- Manage the brand online and offline.
- Launch new locations effectively.
- Maximize performance of established locations.
Looking for ‘vendor’ to spend your marketing dollars and report on metrics that don’t reflect true business success? We are not be the best option. Looking for a ‘partner’ who combines rich channel experience with a proactive and holistic approach to achieving success for their clients?