Simon Sinek

Opening General Session Keynote Speaker
  • Optimist and best-selling author of Start with Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last: Why Some Teams Pull Together and Others Don’t 
  • Visionary thinker teaching leaders and organizations how to inspire people 
  • Popularized the concept of WHY in his first TED talk, “How great leaders inspire action,” which has garnered nearly 45 million views 

A trained ethnographer, Simon is fascinated by the people and organizations that make the greatest, lasting impact in their organizations and in the world. Over the years, he has discovered some remarkable patterns about how they think, act and communicate and the environments in which people operate at their natural best. He has devoted his life to sharing his thinking in order to help other leaders and organizations inspire action.

Simon may be best known for popularizing the concept of WHY in his first TED Talk in 2009. It rose to become one of the most watched TED talks of all time, with over 43 million views and subtitled in 48 languages. His interview on Millennials in the workplace broke the Internet in 2016, garnering over 200 million views in the first month. This led to Simon being YouTube’s fifth most searched term in 2017.

His unconventional and innovative views on business and leadership have attracted international attention. From American Airlines to Disney and MARS, from big business to entrepreneurs to police forces, Simon has been invited to meet with an array of leaders and organizations in nearly every industry. He has also had the honor of sharing his ideas at the United Nations, the United States Congress and with the senior-most leaders of the United States Air Force, Marine Corps, Navy, Army and Coast Guard.

With a vision to change the way business’s think, act and operate, Simon has partnered with Ernst & Young to develop products and services to help many companies transform their businesses. He is an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He is also active in the arts and in the non-for-profit world (Simon prefers to call it the for-impact world).