Edith Wiseman, CFE

Chair, Supplier Forum Advisory Board; President, FRANdata

Edith Wiseman serves as President of FRANdata, a leading advisory and research firm that focuses on the franchise industry. As a more than 15 year veteran of FRANdata, Wiseman plays a pivotal leadership role in the strategic growth of the company’s performance advisory, strategic marketing and franchise financing solutions-- a culmination of her work with hundreds of franchisors, Fortune 500 companies, and industry experts. She strongly believes that FRANdata’s unique insight, braintrust, and best-in-class analytics raises the bar for strategic planning and performance analysis within the franchising industry.

Highlighted in Franchise Times magazine as a rising star in franchising, Wiseman has long been a key figure in understanding and promoting business model excellence and franchise finance best practices.  Wiseman sits on the International Franchise Association’s (IFA) Supplier Forum Board as well as the Franchise Education & Research Foundation Board.  She remains a strong advocate for emerging brands through her work with the Emerging Franchisor Conference Committee, and the Emerging Franchisor Task Force. Wiseman is also an active member of the America West Lenders Conference Committee.