Tricia Wang

Co-Founder, Sudden Compass; Global Tech Ethnographer

Global technology ethnographer, Dr. Tricia Wang, helps companies innovate and grow by integrating big data — all that you know about your customers and your market — with thick data, the human element that is invisible to quantitative data analysis. Ms. Wang is the Co-Founder of Sud­den Compass, a firm that helps companies leverage data to move at the speed of their customers. Past clients they have worked with include Fortune 500 companies to tech start-ups such as Proctor and Gamble to Spotify. She also co-founded Magpie Kingdom, a consultancy that advises companies on how to build off of cultural innovation in China and publishing their popular newsletter on youth and internet culture. She is a recognized leading authority on digital transformation, operationalizing data science, customer experience, and ethics of personal data usage in artificial intelligence. In addition to her work in industry, Ms. Wang has spent decades researching youth culture, social media, and Chinese internet culture.