The mission of the IFA Educational Foundation's Diversity Institute is to increase both the number and success of minorities involved with franchising. The Institute provides educational information and programs to IFA members and prospective minority franchisees. It also participates in outreach activities to increase the awareness of franchising in minority communities.
Launched in February 2006, MinorityFran provides one convenient place where minority prospects can explore franchise opportunities of companies actively looking to recruit minority franchisees. The goal is to not only increase the numbers of minority franchisees, but to send a message to all communities that franchising is a smart and affordable way to realize the American Dream of small business ownership.