Upgrade Labs Continues Rapid Expansion, Setting Its Sights on Boise

March 22, 2022

SANTA MONICA, Calif. – With increasing consumer demand for AI driven integrated performance and wellness services, Upgrade Labs, the world’s first Human UpgradeCenter and brainchild of Bulletproof Coffee founder Dave Asprey, continues its expansion by partnering with Hailey Smith and Becky Granden to bring the concept to Boise, Idaho. This news comes as the brand is witnessing exponential growth and disrupting the fitness and wellness space.

"This partnership with Hailey and Becky marks another milestone in achieving Upgrade Lab's growth potential and reflects the quality of the franchisees that are investing in our future,” said Founder and CEO, Dave Asprey. “This goes to show that biohacking isn’t just a trend, but a lifestyle that is being sought after by customers and franchise partners alike."

Both Smith and Granden bring a wealth of knowledge in the finance and operations categories, looking to utilize their experience to make Upgrade Lab’s entry into Boise seamless. Both Idaho natives and fitness enthusiasts and they are eager to bring the future of health and wellness to their home state.

“We’re thrilled to be joining the Upgrade Labs team, becoming a part of the brand that is challenging the way we see health and wellness,” said Smith. “Seeing how quickly the brand has taken off in its home state of California, we’re confident that this concept will continue to thrive across Idaho and across the nation.”

The brand helps members reach their highest level of physical performance & restorative abilities through unique technologies, giving dramatically better results in less time than they would spend exercising the old way. Each Upgrade location offers many innovative performance services such as The Cheat Machine, a patented, motorized resistance and computer software adaptive technology that gives you a week’s worth of resistance training in just 15 minutes. Additionally, Upgrade Labs pairs its performance services with a unique range of recovery services including The Big Squeeze, an FDA-approved full body detox massage and lymphatic drainage technology that gently removes excess water, slims the body, and expels toxins to improve the immune system. Members report having stronger immunity, reduced inflammation, increased energy, enhanced longevity, improved sleep quality, and much more.

"It's not fair that only billionaires, celebrities and professional athletes can use technologies to become superhuman,” said Asprey. “Upgrade Labs is here to bring these possibilities to everyone. Like Bulletproof, Upgrade Labs is one more step in my plan to Upgrade Humanity."

Upgrade Labs is actively seeking franchise partners across the United States and Canada with a goal of awarding 100 licenses by the end of 2022. As the brand begins its franchise expansion, it is looking for single and multi-unit franchise partners that are passionate about upgrading humanity and want to introduce biohacking into new communities. Including the franchise fee, the initial investment for an Upgrade Labs location ranges from $663,000 to $1,070,000.

For more information about Upgrade Labs franchise opportunity, please visit https://ownanupgradelabs.com/

About Upgrade Labs

Founded in 2017 and franchised since 2021, Upgrade Labs is the world’s first Human Upgrade Center and brainchild of Dave Asprey, founder of Bulletproof® Coffee and Father of Biohacking. Biohacking \ ˈbī- ō- ˌha- kiNG \ noun, the art and science of using technology and the environment around you in order to have full control of your biology. Upgrade Labs, the premier biohacking center, helps members reach their highest level of physical, cognitive and cellular performance through proprietary technologies. Each location offers services that help  members become smarter, faster & stronger,resulting in a more  rejuvenated & resilient version of themselves.  The services offered help members spend less time exercising, decrease recovery times, and retain higher levels of concentration and tranquility. Equipped with cutting-edge technology and expert Biohacker Technicians, Upgrade Labs helps its members live their lives to the fullest potential. Membership packages are available and include a tailored selection of services.

For more information, please visit https://www.upgradelabs.com/