Snap Fitness Fuels Up for North American Franchise Growth

October 25, 2021

CHANHASSEN, Minn. – Snap Fitness is breaking down the barriers that have prevented more than 80 percent of North Americans from joining gyms.

Tapping into updated branding that elevates the emotional benefits of fitness over the physical, as well as an overhauled location prototype designed for new normal consumer preferences, Snap Fitness is positioned to be the warm, welcoming workout home for all. The distinctive mood gains not just muscle growth brand positioning is now firmly established across all Snap Fitness markets in North America, and it parallels today’s announcement from the company – the launch of a strategic franchise growth initiative.

Inspiring a current membership base of more than 1-million at 1,000-plus clubs around the globe with its new ‘for the feeling’ mantra, Snap Fitness is leveraging its branding and operational competitive advantages to embolden its franchising plans. The strategic expansion intends to deepen the stronghold Snap Fitness has on smaller, often rural markets, that other large fitness brands tend not to operate in. Likewise, Snap Fitness has heightened its interest in suburban and urban markets with its refreshed brand positioning and advanced in-gym amenities.

“Our new brand ethos, which is narrowly focused on how working out makes you feel versus how you look, has been a guiding light for our innovation throughout the company – energizing our operations, marketing, design and growth plans worldwide,” said Ty Menzies, the global CEO of Snap Fitness. “We’ve carefully cultivated a supportive culture at all levels of the organization, from our headquarters in the Twin Cities to each of our gyms, and I am excited to bring that experience to more individuals in new and current Snap Fitness markets across the United States and Canada.”

Currently in development within a select few U.S. regions, the global fitness brand is introducing a new gym prototype design, which nearly doubles the size of the original space. Shaping into a flexible option that fosters growth in suburban and rural markets at 6,000 to 8,000 square feet, Snap Fitness is preparing to compete with its distinguished environment against other moderately-priced membership brands in areas with greater density.

“The fact that we’ve architected a new, larger footprint, but think we can build it at a substantially lower cost than our competitors says a lot about what we can offer a franchise investor,”  said Adam Biedenbender, the Vice President of U.S. and Canada Franchise Development at Lift Brands, parent company of Snap Fitness. “With competitive yet profitable membership pricing, a culture focused on positivity, mental and emotional health, plus a strong franchise support model, we have what it takes for explosive growth. We are in a new era for Snap Fitness expansion.”

In addition to new location design, the brand has made several enhancements to facilities to prepare for this new chapter of growth, including upgraded cardio machines, improved weight lifting areas, a functional fitness zone, group class spaces and access to personal trainers. All Snap Fitness locations have 24-hour, seven-day-a-week access for members to allow for convenience, in addition to offering pricing to remain competitive and attract new customers, without compromising sales and membership performance

In addition to the enhancements at the facilities, Snap Fitness has bolstered its franchise development team with new talent. Recent newcomers to the team include Jacqueline Albert as Real Estate Manager and Gary Payne as Franchise Sales Director. Albert and Payne are integral to the brand’s growth efforts.

To further distinguish its gyms with employees and members, Snap Fitness has established national partnerships with high-level brands. All employee uniforms are now branded in collaboration with Adidas.

Currently, the global presence of Snap Fitness expands to more than 20 countries, with 640-plus units in the United States and Canada, 85 units in the United Kingdom, and 300 units in Asia Pacific. The brand takes pride in helping members feel good about themselves after a workout, creating an inclusive, empathetic and supportive approach to fitness.

With an established team of 12 franchise business coaches ready to discuss best practices for successfully running a Snap Fitness, the brand is awarding franchise opportunities to both single and multi-unit franchisees. Ideal candidates have proven business experience and possess an entrepreneurial spirit, while maintaining established community ties and having passion for the fitness and wellness industries.

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About Snap Fitness

Snap Fitness helps people create positive lifestyle habits that make them feel fantastic. As a 24/7 fitness concept with over 1,000 clubs across the globe, Snap Fitness offers members the opportunity to see real results. The brand provides the latest in fitness technology, diverse workout options, personal training, and the most supportive fitness community around the globe. A major fitness brand since 2003, Snap Fitness continue to evolve sustainably along with key fitness trends to provide results for “every body.”

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