Phenix Salon Suites Announces Five-Unit Development Deal in St. Louis, Continuing to Dominate Its Leading Industry Position

October 04, 2022

ST. LOUIS, Mo. – Phenix Salon Suites is expanding at a record pace across the Midwest— supported by a multi-unit agreement in St. Louis with a prominent local family.

As the nation’s leading salon suite franchise turned international trailblazer, this is the third five-pack agreement announced by the brand in the Midwest within the last year. Quickly adding to its location count of 330-plus salon suites, Phenix has signed more than 40 agreements with plans to finish out the year by expanding its presence in key growth markets like St. Louis.

The Missouri family currently has one Phenix Salon Suite under construction in O’Fallon, set to open early 2023. With continued expansion efforts in Missouri underway, the latest signed agreement announcement in St. Louis puts them at two locations in development, and three more in the site selection stage.

“We’ve been aiming to expand further into Missouri and St. Louis is the perfect market to start with. Their existing location in the area has seen amazing interest since announcing the opening, and we’re thrilled to have such distinguished entrepreneurs leading the charge in that region for continued growth,” said Brian Kelley, President and CEO of Phenix Salon Suites. “I look forward to seeing our established footprint develop further in the Midwest region and I’m confident that it will lead to more growth opportunities in the coming months.”

The O’Fallon location will serve beauty professionals in St. Charles, O’Fallon, Wentzville, Lake St. Louis, St. Paul, Moscow Mills, Dardenne Prairie and the overall greater St. Louis area. The new Phenix franchisees aim to provide local professionals with the option to open their own business in a salon suite, achieve independence, and eliminate the stress and micromanagement of a traditional salon environment. Phenix Salon Suites – O’Fallon is located next to Schnucks at the corner of I-70 and Hwy K/Main Street in O’Fallon, MO.

The new Phenix franchisees are comprised of a family local to the St. Louis area, with a longstanding footprint in both the healthcare and commercial real estate spaces. Specifically, they are known for seeing limitless potential in untapped opportunities, and providing the necessary means for success. They entered the franchising industry with an innate desire to help lifestyle and wellness professionals accomplish their goals, and an emphasis on empowering local female entrepreneurs. Phenix Salon Suites provides the perfect solution for aspiring salon owners, blending together a mix of lifestyle professionals and allowing entrepreneurs to establish themselves in their fields.

“Phenix has seen tremendous growth so far this year, and this signed agreement in St. Louis is a testament to our model’s success in the Midwest and our potential for continued expansion,” said Gina Rivera, founder of Phenix Salon Suites. “This dynamic group clearly understands the need we fill in each market we enter, and that is precisely why areas like Missouri are primed for this kind of investment. We expect this new location to thrive in St. Louis and are thrilled to have this fantastic family with us for many years to come.”

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, cabinets, a hair dryer and a shampoo bowl that hooks directly onto the sink. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors.

In the United States, Phenix Salon Suites has its sights set on expanding in Houston, Chicago, Columbus, Detroit, Boston and Upstate New York. Phenix also has room to grow in Washington, Oregon, Louisiana, Mississippi, Alabama, and Northern California.

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $500,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites
The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has more than 330 salons across 33 states with continued plans to expand internationally. Recognized 8 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit