Pancheros Mexican Grill Expands into Somerset; Opens First Location in Massachusetts

November 03, 2022

SOMERSET, Mass. – Pancheros Mexican Grill, the fast-casual Mexican chain, renowned for its fresh-pressed tortillas and perfectly-mixed ingredients, announced the opening of its newest location in Somerset today, November 1. The restaurant is conveniently located at 550 Grand Army Highway on Route 6 in Somerset, across from the Home Depot.

The restaurant is owned by a trio of investors; Dustin Deboer, Douglas Stack and Kevin O’Shea with Deboer and Stack as operating partners. The group has ample experience in the restaurant business, as Stack and O’Shea own two Sonic locations that Deboer serves as the Director of Operations of, with one being located across the street from the new Pancheros. Alongside a trusted team of managers, the group takes a hands-on approach to running their new restaurant.

“We are delighted to join the Pancheros family and bring the first location to Massachusetts,” said Deboer. “Following the success of my business partner's Sonic location in Somerset we knew the area was a prime market for business development and we were eager to explore more ownership options. We met with numerous franchises to find the best fit, and once we met the Pancheros team we knew we had struck gold. Their team is the epitome of authenticity, the food is top-notch and their values and story really resonated with us. As a brand that’s been around for 30 years, Pancheros has proven to be an industry leader while still maintaining the small-town feel they started with, and that’s exactly the type of brand we want to align with.”

“We pride ourselves on our longstanding commitment to bettering the communities we’re located in,” said Rodney Anderson, founder and President of Pancheros. “Our community roots are integral to our brand mission, and it’s a value we share with Dustin, Douglas and Kevin. As business owners in the Somerset area, they have been serving the local community for a while, which makes them ideal franchisees to bring Pancheros to the market. We’re confident that Pancheros will be a welcome addition to the town.”

To celebrate the restaurant opening in Somerset, Pancheros is offering $1 burritos through the Pancheros mobile app from November 8 to November 15. Beginning on November 8, guests can use code somerset1 to receive the offer. There are only 4000 codes available and limited to one per guest.

About Pancheros

The beginning of Pancheros dates back to 1992 when Rodney Anderson opened the brand’s first restaurant in Iowa City, Iowa. Originally modeled after the Chicago taquerias that Anderson had visited often with his friends during his teenage years, the brand’s pursuit of constructing Burritos Better Built launched Pancheros into a concept based on simplicity and fresh-pressed tortillas.

Since its humble beginnings, Pancheros has earned a loyal following by redefining the standards of modern burritos offering fresh-pressed tortillas and perfectly-mixed ingredients with the help of BOB the Tool, a unique plastic spatula used to carefully mix ingredients together to create the perfect taste in every bite.

Amid its popularity, the brand has successfully grown from its roots and today a robust franchising program has led to approximately 73 locations across 13 states. 

For information about the company, visit https://www.pancheros.com/menu. To learn about franchising opportunities with Pancheros, visit https://franchise.pancheros.com/.

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