Just Between Friends Franchise Organization Structures for Growth Adding Key Leadership Positions

June 22, 2021

Tulsa, OK – National children’s consignment franchise, Just Between Friends (JBF), expanding headquarters team and growth initiatives. After bouncing back from 2020, JBF is experiencing a banner year in 2021. The typical model for JBF franchises is to organize two or three large scale pop-up consignment sales a year. Many locations recently have had their best-ever spring sales, breaking previous years’ records. Along with the success, JBF is restructuring its corporate team to continue expanding. 

The changes include current CEO and Co-founder, Shannon Wilburn, moving into an advisory and mentoring role. Dianne Davis has accepted the role of President. Autumn Lew will be the Vice President of Marketing. Owner of the Seattle JBF franchise, Allison Stephens, will be Vice President of Operations Operations. Additionally, Bob Petre will be Vice President of Finance. 

“We are confident in the team and the new direction JBF is heading. Dianne has been with our organization for decades, helping to guide our growth and business decisions. Promoting several of our internal key players to higher level leadership roles puts us in a position to experience new kinds of success,” states Wilburn. 

In addition to personnel changes, Just Between Friends also will be focusing on key initiatives which include: franchisee growth, profitability, and satisfaction as well as awarding new franchises across the United States. 

Davis adds, “It’s been a privilege to be a part of JBF’s growth and culture for the past twenty years. Working alongside Shannon Wilburn and the JBF team has been gratifying and energizing. To now be a part of leading the JBF Franchisees and team to the next level is the stuff of which dreams are made. We are positioning JBF for a time of exponential growth and profitability for our Franchisees. JBF’s future is very bright! I am thankful to be along for the ride!”

For more information refer to the Just Between Friends website: https://jbfsalefranchise.com/blog/just-between-friends-structures-for-growth/

About Just Between Friends 

Just Between Friends (JBF) is North America’s dominant brand in the children’s and maternity pop-up consignment community marketplace. What began in 1997 as a sale between a few mom friends, including CEO and Co-founder Shannon Wilburn, has grown into a nationwide phenomenon with more than 158 franchises in 32 states. Sales topped 34.6 million dollars in 2019. Just Between Friends has been named in the Top 50 Franchises by “Franchise Business Review” for the past thirteen years and received other awards such as “Top Home-based Business,” “Top Franchise Culture,” “Top Low-cost Franchise,” and “Top Franchise for Women.” JBF has been featured on numerous national shows and publications including The Today Show, Good Morning America, CNN, Entrepreneur Magazine, Washington Post, the Wall Street Journal, and more. 

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