Goldfish Swim School Franchisees Open Their Second School in New Jersey, Make a Splash in Springfield

November 22, 2021

Springfield, NJ Goldfish Swim School, the leading premier learn-to-swim program, recently opened its newest school in Springfield. Located at 275 Rt 22 E, the school provides swim lessons and water safety instruction to infants and children ages four months to 12 years. This new opening further propels the brand’s explosive growth in 2021 as it continues aggressive expansion across the country with both single and multi-unit owners.

Goldfish Swim School – Springfield is owned by Larisa and Jeffrey Posner.  This new location joins their thriving Goldfish Swim School location in Livingston and will provide swim and water safety instruction to families in Union County. 

“As parents to three kids and operators of Goldfish Swim School Livingston since 2017, we understand how important water safety is to all families,” said Larisa. “We want to make sure kids in our community have the skills they need to be safe in and around water. We are thrilled to bring the Goldfish curriculum, high quality instruction and state-of-the-art facility to more local families with this additional facility.”

Families in the community now have access to the school’s renowned proprietary curriculum, The Science of SwimPlay®, which helps to build life skills both in and out of the water using play-based learning in a fun and safe environment. The 8,550 square-foot school features a 75 x 25 ft. pool – kept at a comfortable 90 degrees – and a viewing room nearby for families. 

“We’re thrilled the Posners continue to grow the Goldfish Swim School family,” shared Chris McCuiston, who co-founded the franchise with his wife Jenny McCuiston. “As we continue to expand our brand’s footprint, it’s more important than ever that we partner with local community leaders who are just as passionate about water safety as we are. Jenny and I are confident that this team will continue to help us bring awareness to the drowning epidemic and ultimately get us one step closer to reducing the number of accidental drownings.”

The brand is seeking qualified, active and engaged individuals who are involved with their community, have a passion for water safety and are hungry to dive into the world of franchising. Today, with 120-plus schools open and more than 130 in development, Goldfish Swim School continues to be on the fast-track for growth. The franchise is seeking partners to develop in the southern and western region of the United States in addition to Canada. Specifically, company executives see substantial growth opportunities in California and Texas where there is strong demand for the brand’s services.

The continued success achieved by the brand has not gone unnoticed as the franchise industry has honored Goldfish with several recent award wins: ranking No. 29 and the top swim school franchise in Entrepreneur Magazine’s 2021 Franchise 500®, named a Top Franchise for 2021 by Franchise Business Review, earning a spot on the 2021 Inc. 5000 Midwest Regionals list, claiming a 2021 Breakout Retailer Award by Chain Store Age and making an appearance on the 2021 Franchise Times Top 400.

Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Its ability to go above and beyond to nurture a culture that provides a GOLDEN Experience! is unmatched by its competition. Goldfish Swim School’s core values extend from its members to its franchisees, as the Franchise Office Support team is committed to going above and beyond with every detail. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish.

Goldfish Swim School credits this success to be a collective effort of its dedicated franchisees, loyal team members and exceptional leadership. From passionate co-founders, industry veterans and innovative young minds, Goldfish Swim School’s award-winning leadership team is unmatched.

Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850.  

About Goldfish Swim School 

Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ Fast & Serious List, and Inc. Magazine’s Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 120 schools open, and an additional 130 in development in more than 30 states and Canada.