Goldfish Swim School Announces Multi-Unit Franchise Development Agreement for Greater Atlanta Market

September 08, 2021

ATLANTAGoldfish Swim School Franchising, LLC, the premier learn-to-swim franchise concept, has announced a new multi-unit signed franchise agreement in Georgia that will bring new Goldfish Swim Schools to Greater Atlanta. Site selection is well-underway as the newly signed schools will join a solid network of three existing franchises in the market, extending the brand’s reach to teach water safety to even more children and families in the area.

Strong demand for quality swim lessons has played a strategic role in the brand’s rapid expansion across the country and throughout Atlanta. Spearheading the development is CJ Thompson, who is an experienced loan officer and initially learned of the brand while assisting other franchisees with securing loans for their franchised school. The water safety message and mission that Goldfish brings to the table is ultimately what sealed the deal for Thompson, who’s a father to two young children.

Thompson made the decision to invest and develop in Atlanta due to the large population of families alongside a growing number of pools in the community, he seeks to make a significant impact teaching water safety and drowning prevention with the premier brand in the industry. Thompson aims to open his first school in early 2022.  

“I truly feel I’ve found an organization with an incredible mission, strong culture and solid systems with a talented support team – all reminders that Goldfish was the right investment move,” shared Thompson. “On top of the already solid business model, I was quick to take note of Goldfish’s pandemic response. The brand remained steadfast and focused on growth while quickly innovating and adapting to support its franchisees and communities. All in all, my family and I are very grateful to have the opportunity to bring such an incredible and necessary business to the Atlanta community.”

Goldfish Swim School has opened nine new schools in Q1 and Q2 of 2021 as parents continue to prioritize the wants and needs of their children with the importance of water safety standing firm. As franchise development continues to surge, Goldfish Swim School’s multi-unit franchise opportunity has provided franchise partners a clear path to entrepreneurship that allows for extensive growth.

“With the right team in place, we’ve been able to maintain a growth mindset and actualize our development goals as we expand with franchisees – like CJ – who bring our mission and vision to life,” said Chris McCuiston, CEO & Co-Founder of Goldfish Swim School. “Our Franchise Office team continues to produce the best-in-class support tools and our development group has found new, cost-saving opportunities to keep business profitable and reduce upfront costs. We’ve built an incredible infrastructure for growth and are poised for long-term success.”

The success achieved by the brand has not gone unnoticed as the franchise industry has honored Goldfish with several recent award wins – ranking No. 11 on Franchise Times’ Fast & Serious List, No. 29 and the top swim school franchise in Entrepreneur Magazine’s 2021 Franchise 500®, named a Top Franchise for 2021 by Franchise Business Review, while also making an appearance on The Inc. 5000 list for the sixth year in a row.

Consistently outranking its competition, Goldfish Swim School continues to prove itself as a top-rated and most established swim school franchise in the space. Its ability to go above and beyond to nurture a culture that provides a GOLDEN Experience! is unmatched by its competition. Goldfish Swim School’s core values extend from its members to its franchisees, as the Franchise Office Support team is committed to going above and beyond with every detail. It is this level of best-in-class support that drives prospective franchisees to continuously choose Goldfish.

Riding this wave of success, the company is seeking qualified and engaged individuals seeking multi-unit opportunities; who are involved with their community, have a passion for water safety, and are hungry to dive into the world of franchising. Today, with 120-plus locations open and more than 130 in development, the brand is on track for strategic franchise expansion across North America – with the most opportunities available in California and the southern region of the United States.

Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years, teaching children how to be safer in and around the water. Each school offers swim lessons and programs using a proprietary philosophy, The Science of SwimPlay®, to build life skills both in and out of the water using play-based learning in a fun and safe environment. Each school’s number one focus and main priority is always the same – educating children on water safety while teaching them how to swim and respect the water.

For more information on Goldfish Swim School and its franchise opportunity, please visit or call 248-801-1850. 

About Goldfish Swim School 

Founded by husband and wife team Chris and Jenny McCuiston, Goldfish Swim School provides swim lessons and water safety instruction to infants and children ages four months to 12 years. Classes are offered by specially trained instructors in a safe, child-friendly and fun environment using their research-based philosophy called The Science of SwimPlay®. Headquartered in Troy, Michigan, Goldfish Swim School was established in Birmingham, Michigan in 2006, and opened its first franchise location in 2009. Recently, the brand was recognized by Entrepreneur in its Franchise 500® ranking, Franchise Times’ 2020 Fast & Serious List, and Inc. Magazine’s 2019 Top 5000. Goldfish Swim School is currently in the process of expanding franchise opportunities throughout North America, with more than 120 schools open, and an additional 130 in development in more than 30 states and Canada.