June 13, 2022

Reformer Pilates Concept to Open New Studio in Bee Cave


BEE CAVE, Texas BODYBAR Pilates (BODYBAR), an innovative fitness concept that integrates core Pilates principles with modern exercise training, announced today that it has signed an agreement to raise the bar in Travis County with a new studio opening in Bee Cave. 

The Reformer-based workout that has become a health and wellness hit in the Dallas – Fort Worth area is now lengthening its reach in Austin with the Bee Cave studio. With an emphasis on building strength, increasing flexibility and toning muscles, BODYBAR creates an unmatched workout experience centered on fostering a destination where a community of members can come together daily to maintain sound mind, body and spirit.

“Having taught Pilates for five years, I always knew I wanted to open my own studio. BODYBAR offered something unique from other Pilates concepts, offering members a full-body workout that anyone can benefit from,” said local owner Katy Kenney. “When I tried the class myself, I knew BODYBAR was something residents of Bee Cave would be eager to become a part of.” 

As the former owner of an art business as well as a seasoned Pilates and fitness instructor, Kenney always had her sights set on opening her own studio. Her experience in business management and ownership combined with teaching Pilates for the past 5 years means she has what it takes to set the BAR high at the Bee Cave studio. She will bring with her a seasoned management team to establish a strong, supportive community for both staff and members.

The new BODYBAR location will be the tenth in Texas and the first in the Austin area. Using core Pilates principles, each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a seasoned athlete, a busy mom looking for a new workout, or a complete beginner, BODYBAR provides classes that cater to everyone’s personal fitness goals.

“Our mission at BODYBAR is to create a strong sense of community within our studios, and our franchisees are an integral part of fostering that unity amongst members,” said Matt McCollum, CEO of BODYBAR Pilates. “We are thrilled to welcome Katy to the BODYBAR family, who is sure to raise the BAR at her new studio. She has demonstrated total alignment with our values and we can’t wait to support her continued growth in Bee Cave.” 

From single-use equipment that is disinfected between each workout, to appropriate spacing of the reformers and ample time between classes, BODYBAR’s steadfast commitment to the safety of its members and employees remains top priority. And, with 14 reformers in each studio, instructors have ample time to interact with the class and provide members with a personalized experience, while providing franchisees the highest earning potential per class among all Pilates franchises.

For more information about BODYBAR Pilates in Bee Cave, please visit https://bodybarpilates.com/studios/beecave/.

For more information about the BODYBAR Pilates franchise opportunity, please visit https://bodybarpilates.com/own-a-studio/.


About BODYBAR Pilates


Founded in 2012, BODYBAR Pilates offers a modern take on Reformer Pilates in an environment that is conducive to building communities filled with members who love, respect, encourage and motivate one another to be strong, healthy and happy human beings. Referred to as “Your favorite happy hour” workout, BODYBAR’s 40 to 50-minute classes are inclusive to any fitness level. With nine studios open and 32 additional locations in development, BODYBAR Pilates is continuing to expand its presence nationwide through franchising.


For more information about BODYBAR Pilates, visit https://bodybarpilates.com.


To learn about franchising with BODYBAR Pilates, visit https://bodybarpilates.com/franchise/