Job Opening: Digital Marketing Coordinator

GENERAL DESCRIPTION

The Digital Marketing Coordinator is primarily responsible for the scheduling, coordinating, deploying, and reporting of activities supporting the International Franchise Associations digital marketing strategy.  Principal tasks include executing multichannel marketing programs; building and launching emails, online ad placements, producing engaging content for social media platforms, onboarding streams, landing pages, and all supporting workflow assets using marketing automation software. Additional functions of this position include collecting and analyzing the results of executed marketing activities and making thoughtful recommendations for improvement and optimization, creating department reports, and providing tactical support to senior marketing staff. 

KEY RESPONSIBILITIES: 

  • Schedule, coordinate, execute and monitor company’s digital marketing tactics around email, social media and automation. 
  • Create emails, landing pages, etc.; properly incorporate campaign links and tags for accurate results tracking.  Coordinate any digital ad placement 
  • Analyze data and make recommendations for improvement with measurable results.  Adhere to digital best practices and assist in the implementation of optimization recommendations 
  • Maintain and update marketing program templates, emails and landing pages 
  • Provide support with database management efforts 
  • Create and compile department reports 
  • Provide tactical support to senior marketing leaders 

IDEAL EXPERIENCE: 

We are a growing team looking for a highly motivated candidate excited about the opportunity to collaborate with a passionate team of marketers & creatives. Do you have? 

  • Comprehensive understanding of effective sales and marketing tactics 
  • Experience and understanding of email marketing tactics and best practices 
  • Familiarity with content management platforms 
  • Exceptional project and time management skills for arranging multiple marketing campaign activities 
  • Ability to analyze data and make thoughtful recommendations based on findings 
  • Ability to create, format and deliver highly professional materials like documents, proposals and reports 
  • Solid written and oral communication skills 

To apply, send resume and cover letter including salary requirements to swilliamson@franchise.org.

About the International Franchise Association (IFA)

The International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide. For over sixty years, the IFA has worked to educate Franchisors and Franchisees on beneficial methods and business practices to improve franchising. IFA is a non-profit trade association that works through its government relations and public policy, media relations and educational programs to protect, enhance and promote franchising and over 700,000 franchise establishments that support nearly 7.6 million direct jobs, $674.3 billion of economic output for the U.S. economy and 2.5 percent of the Gross Domestic Product (GDP).