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Franchise Trade Mission - Germany & Hungary 2019

The U.S. Franchise Trade Mission to Frankfurt, Germany and Budapest, Hungary is brought to you by IFA and is designated as a Certified Trade Mission by the U.S. Commercial Service. From November 14th through 19th 2019, a select group of franchise companies will receive valuable briefings, firsthand market research, and the opportunity to meet investors in two of Central Europe’s most important economies.  Itinerary items include one-on-one matchmaking meetings with pre-screened local investors, country briefings with U.S. Embassy officials and U.S. Commercial Service officers, briefings from local commercial and legal experts, and local site visits.
November 14 - 19, 2019 5:00AM

United States



Germany’s gross domestic product has increased by over 30% over the last 10 years. The total population is 82.30 million, making Germany the most populous country in Europe. In 2018, the number of franchise systems in Germany totaled 993, with nearly 128,009 franchise partners operating 167,961 businesses with 715,362 employees. Sales amounted to €122,8 billion in total, a 9.4% increase from 2017. Germany ranked 20th out of 185 countries in the World Bank Group’s Ease of Doing Business Ranking.

Germany Country Commercial Guide




Hungary is projected to continue its growth trends and record its strongest economic expansion in more than six years. The country’s 10 million people are increasingly interested in franchise concepts driving further growth for the sector. Hungary’s franchise economy consists of approximately 350 brands with nearly 20,000 franchisees employing 100,000 people. The country’s favored location in the heart of Europe, its affordable workforce and the demand for quality products and services is attractive for American brands. Companies have achieved great success with Hungarian partners when they localize, provide financing, set appropriate franchise fees, and/or use foreign master franchisees.

Hungary Country Commercial Guide

Details, Dates, and Deadlines            

Who: 10-12 franchise companies            

When: November 14-19, 2019     

Where: Frankfurt, Germany & Budapest, Hungary

Why: To investigate franchise partnership opportunities and explore new markets     

Price:  $5,350*

*All prices include $1,000 security deposit. Price will be determined by company size and revenue. Small-sized company: $4,550. Medium-sized company: $5,350. Large-sized company: $5,750. Price per additional company representative: $750.

Trade Mission price includes:              

• All in-country transfers and transportation to/from the airport and special events (does not include airfare or hotel) 
• Briefings, select PR events and site visits, US Embassy hotel rate, refreshments/coffee Breaks/Lunches during meetings, consultations, one-on-one meetings.
• Translators will be paid for separately for companies that require them

Exclusivity & Security Deposit

After member feedback, IFA and the US Commercial Service are now offering mission participants exclusivity within their sub-sector. The first company within a given industry and sub-sector (e.g. automotive industry, windshield repair sub-sector) to submit an application, complete the security deposit, and be approved for participation by the US Commercial Service will be guaranteed exclusivity; no other windshield repair franchise would be invited to join the mission. This structure allows companies to avoid direct competitors on the trade mission. 

In order to avoid the issue of a company applying for a mission, blocking competitors from participating and then electing not to participate, security deposits are now taken. Companies interested in participating on the trade mission pay a security deposit of $1,000. The deposit is applied towards the total trade mission fees if the company participates, or it will be forfeited if the company pulls out of the trip. If the Commercial Service feels that they cannot provide appropriate support, the $1,000 will not be charged.

Please download the application and email the completed application as an attachment to ppitts@franchise.org.  If you submit an application and do not receive confirmation within 48 hours, please contact Patrick Pitts at +1 (202) 662-4172.           

The application deadline is close of business, ET Monday, July 15th, 2019.   


W. Eric Johnson, CFE, CGBP
Global Team Leader – Franchising

CS Global Franchise Team

U.S. & Foreign Commercial Service – International Trade Administration

Phone: 404-815-1750


Patrick Pitts

International Franchise Association

Phone: 202-662-0742