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IFA Publications


Is Franchising Right for You?


Why start a business from scratch when you can have a piece of the greatest expansion strategy ever conceived? Franchising is BIG and getting bigger in every sector—from restaurants and coffee chains to pet care and insurance. There is a franchise for everything and everyone.

As a potential franchise owner, you can be in charge of your own success while being supported by a known brand. Franchising gives you that ability, along with the satisfaction that comes only with building something that can last a lifetime and beyond. And, if you are successful, you eventually stop sweating the details and have the freedom to enjoy your life in a way that most around you cannot.

In The Franchisee Handbook, franchise expert Mark Siebert walks you through the process of vetting and buying a franchise, helps you ask the right questions of franchisors and yourself, and gives you the resources you need to decide if franchising is right for you. Siebert shows you how to do your homework before making what could be the greatest financial decision of your life. You will learn how to:

  • Accurately assess the risks of buying a franchise
  • Determine if a franchise is a good fit for your personal goals
  • Research and vet potential franchise opportunities
  • Create a startup plan that meets your business goals
  • Prepare your franchise for success

Buy it here!        

How and Why to Franchise Your Business


This book was written with the would-be franchisor in mind. It delves deeply into such topics as preparing to become a franchisor, the legal repercussions of franchising, how to recruit the right candidates, and how to manage a franchise system. This book will guide you in building a successful team of experts to help you create the stellar franchise brand that you dream of!” Buy it here!        

Franchise Opportunities Guide 


IFA Franchise Opportunities Guide.  The Fall/Winter 2018 edition of the popular Franchise Opportunities Guide, one of the franchising industry's most reliable vehicles to driving prospective franchise business owners to your brand is now available. The publication is mailed to all IFA members and is sold at newsstands, bookstores and through IFA's website. Stock: #302.

Non-member, $20.00, plus $10.00 s/h.  IFA members $12.00, plus $10.00 s/h. Call 1-800-543-1038 to order. Refunds only if received damaged 

ICFE Study Guide For Franchise Executives 

uploadedImages/Franchise_Industry/Resources/Education_Foundation/CFE Study Guide_Cover.jpg 

A self-paced, self-study knowledgebase for franchise executives. The newly revised updated version covers all aspects of franchise management. 21 chapters authored by subject matter experts on the core topics of the Certified Franchise Executive (CFE) program. Designed for start-up to mature franchise systems to augment the training of your management team. Self-paced, self-study, easy-to-use guides with additional references and resources. Available in digital download format or spiral bound printed copy. Call 1-800-543-1038 to order.  PDF download $45; spiral bound copy $160.00.


Franny Award 

Franny Award 2014 

IFA members - Recognize outstanding achievement in your franchise family. Present your franchisees with this handsome crystal award - 5/5 X 8.75 inches including plate for engraving.  Each statuette comes with a Distinguished Achievement Award certificate.   

Orders of 1-5: $170.00 each;
6-20: $160.00 each;
21+: $150.00 each.

All orders plus shipping.
Call 1-800-543-1038 to order 

How to Make Franchise Advisory Councils Work  

 How To Make Franchise Advisory Councils Work - Greg Nathan 2014 

How to Make Franchise Advisory Councils Work  This guidebook is based on comprehensive research into what works and what doesn’t when establishing and running a Franchise Advisory Council (FAC). It includes how to establish the right culture for your FAC and provides detailed tips and processes for ensuring your meetings are positive and productive. Many franchise networks use How to Make Franchise Advisory Councils Work to educate their FAC members and as a blueprint for creating and reviewing the effectiveness of their FACs.

To order Greg Nathan’s books in North America, contact SPEAK! at info@FranchiseSpeakers.com or call Katrina Mitchell at 720-304-3710 for details on bulk discounts. 

Advisory Councils: Effective Two-Way Communications for Franchise Systems 

A how-to manual for franchisors wishing to establish or enhance the operation of a franchisee advisory council. Includes a description of council operations and procedures, examples of organization, and sample council by-laws, agendas, and other materials. Available here for download.

Franchise Cooperative Handbook Summary 

Summary version of the Franchise Cooperative Handbook

Click here to download 

Expanding A Business By Franchising 

Click here to download 

IFA Franchise Relations Handbook: Improved Communications Means Improved Franchise Relations 

Produced by the IFA Franchise Relations Committee - IFA and IFA Franchise Relations Committee gratefully acknowledge the important contributions to clarity and editing of this publication by the International Marketing/Communications Department of Express Personnel Services, Inc.
Click here to download.

IFA Franchise Relations Handbook: A Dispute Resolution Handbook for Franchisors and Franchisees 

Produced by the IFA Franchise Relations Committee - IFA and IFA Franchise Relations Committee gratefully acknowledge the important contributions to clarity and editing of this publication by the Rich Hallabrin of Mail Boxes Etc./The UPS Store. Click hereto download.

IFA The Network Expansion Conflict Handbook: Developing a Successful Solution 

Franchise Expansion--the wave of the 21st century in the world of franchising. Every franchisor must continuously expand its chain in order to increase market share and maintain its competitiveness. Click here to download.

Investigate Before Investing 

Helps prospective franchisees evaluate a franchise offer. Tells what questions to ask, what to expect in the way of cost and training programs and what laws and regulations apply to franchising. Click here to download.

The 20 Most Frequently Asked Questions About Franchising 

Answers to questions that are currently being asked by prospective franchisees worldwide. http://www.franchise.org/faqs-about-franchising

Multiple Unit Franchising:
The Key to Rapid System Growth

A variety of terms have been used to describe the techniques in franchising known and described as area development, subfranchising, area representation, and franchise brokerage. Click here to download 

Franchising is Full of B.S. 


Order Franchising is Full of B.S.from Amazon!

Whether we realize it or not, everything we do in life and business is based on Behavioral Sciences. How our mind works and decisions are made or activities performed are all based on the connection between your brain and your heart. They work as a team. Science has proven it. The mind bases decisions and activities on the intellectual part of making decisions that are best for us. The heart is the emotional anchor for decisions and activities. In fact, people even learn differently. Some learn kinesthetically, or by how they feel, while others learn by what they hear (auditory) and others learn by what they see (visual). How then, do you tie the two together and understand why we do what we do?; How can the brain and heart, as a team, become a predictable process for us to make better decisions? We, at the Navigator, call it Navigator Behavioral Mapping™

Franchise Your Business
Mark Siebert

Time to Make the Donuts cover 

iFranchise Group CEO and expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

Learn how to:

- Evaluate your existing businesses for franchisability

- Identify the advantages and disadvantages of franchising

- Develop a business plan for growth on steroids

- Evaluate legal risk, obtain necessary documents, and protect intellectual property

- Create marketing plans, build lead generation, and branding for a new franchise

- Cultivate the franchisee-franchisor relationship

This description to be followed by ordering details:

Request a free excerpt from the book (hyperlink to  http://www.ifranchisegroup.com/franchise-your-business-book/)

Or order your copy today on Amazon (hyperlink to:  http://www.amazon.com/Franchise‐Your‐Business‐Employing‐Greatest/dp/1599185814)

Franchising & Licensing -Two Powerful Ways to Grow Your Business in Any Economy, 4th edition
Andrew J. Sherman


For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:

  • creating market-responsive sales, marketing, and globalization strategies
  • raising capital, structuring agreements, and protecting intellectual property
  • meeting regulatory, legal, and employment standards
  • establishing quality control and compliance measures
  • assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising

Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.

Contact information:
American Management Association

Harvesting Intangible Assets 

Harvesting Intangible Assets 


Whether you call it harvesting intangible assets or intellectual property management, franchisors and growing companies must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. 

In his new book, Harvesting Intangible Assets, long time IFA member and resource Andrew J. Sherman, a partner at Jones Day, author and professor, shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. 

Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest. 

To order the book: www.amazon.com

Dina Dwyer-Owens, CFE


It's been said that 95 percent of companies that have a code of values don't even use them.  Sad, but  true. There are companies, too many to count, that spend countless hours and even countless dollars with experts to brainstorm their mission, vision, and values, write them down, hang them on the wall...and then walk away. While these things look good on paper, they mean nothing to the day-to-day functions of these businesses and the people they employ. And that's a tragedy that needs to stop.

When The Dwyer Group decided to operationalize its company code of values, little did they know the impact it would have on their business. Not only was the change tangible and real, shaping their business from the corner office to front lines of our service brands around world. But it also made their company a really fun place to work on a whole new level. They were attracting people to their home office and across their  franchise service brands like never before.  The Dwyer Group Code of Values brought real value to the company and its culture as it became a $1 billion annual business system-wide.
Available at www.amazon.com

Live R.I.C.H: Respect, Integrity, Customer Focus and Having Fun
Dina Dwyer-Owens, CFE


Live RICH, by Dina Dwyer-Owens, president and CEO of The Dwyer Group, talks about the people who bring the company’s Code of Values to life, and shows how by practicing the Code on a daily basis, it becomes the platform for richer, more personally satisfying lives, not just in the workplace but in every way. Dina Dwyer-Owens became CEO of The Dwyer Group in 1999 and is responsible for strategic planning, mergers and acquisitions, development of corporate culture and team efforts. The Dwyer Group is one of the largest companies of service and repair franchises with locations throughout theU.S.and in 21 countries overseas. The brands include – Aire Serv Heating and Air Conditioning, Mr. Appliance, Mr. Electric, Mr. Rooter (Drain Doctor in the UK), Glass Doctor, Rainbow International Restoration and Cleaning, and Dream Maker Bath and Kitchen by Worldwide.

The Dwyer Group was recognized by Fortune Small Business magazine as one of the “Top 100 Fastest Growing Companies in America” in 2002. 

Available by calling 1-800/583-9090 


Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising
Shelly Sun, CFE


Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising by certified Franchise Executive and CEO Shelly Sun, CFE describes how, through franchising, business owners can use other people’s money and leverage success for rapid growth.

Grow Smart, Risk Less helps business owners evaluate if franchising is the best option to cost effectively expand a business. In addition, it provides a step-by-step guide on how to leverage franchising as an expansion vehicle.


Time to Make the Donuts
Bill Rosenberg

Time to Make the Donuts cover 

Learn franchising from the franchising grand master himself. The Founder of Dunkin’ Donuts and IFA, William Rosenberg, shares his rags to riches story in his unforgettable style and voice. Starting out as a poor, Jewish kid from Massachusetts, learn how this consummate businessman built a multi-million dollar donut empire that changed the face of the retail world in the twentieth century. Bill's story is chock full of real business scenarios and real people struggling to create a lasting and successful organization. Passion, struggles, joys, disappointments,persistence and a will to succeed--it's all here. Time to Make the Donuts is more relevant than ever in these leaner, economic times. Learn how Bill kept going after his first business failed. Follow his 23 principles for success, and embrace his credo that “attitude is everything.” It will change how you conduct your business. It will change your life. $6.99 e-version now available for your Kindle, iPad. Go to Amazon.com and download instantly. Sorry. Hardcover is now sold out! Paperback version available for orders of 100 books or more. For pricing information and details, contact: Jessica Keener: jessicakeener1@gmail.com (co-author of Time to Make the Donuts) 

Franchising in Africa 


Click here to purchase the book   

Kendal H. Tyre, Diana Vilmenay

Africa’s middle-class and economy are growing.The African Development Bank has estimated that 34% of Africans or 326 million people make up the middle-class, up 7% over the last decade. It is estimated that African consumers will spend $2.2 trillion on goods and services by 2030. Africa currently has a $1.8 trillion economy and approximately seven of the world’s ten-fastest growing markets are in Africa with five of them in the heavily populated sub-Saharan region. These factors combined make it clear why Africa appeals to global businesses and governments.

Information about franchising in Africa can be found in Franchising in Africa 2014: Legal and Business Considerations, a book authored and edited by Kendal Tyre and Diana Vilmenay. The book, published by LexNoir Foundation in March 2014, is a reference tool for practitioners, business people, and academics. It focuses on drafting relevant documents, financing franchise transactions, and it discusses the local legal issues in sixteen African countries including Angola, Botswana, Burundi, Cape Verde, Democratic Republic of Congo, Egypt, Ethiopia, Ghana, Kenya, Mozambique, Nigeria, Rwanda, South Africa, Tunisia, Zambia and Zimbabwe.


Franchise Cooperative Handbook (full version--large download) 

"Demonstrates the close cooperation that franchisors, franchisees, and their vendors can foster significant benefits..."

Click here to download 

Franchising World 


The IFA's official magazine. Published monthly. Members receive as part of dues. Non-members may subscribe @ $50.00 annually. Stock #325.
Click here to download order form 

Franchising in Asia 2015


Click here to purchase the book 

Franchising in Asia 2015: Legal and Business Considerations, published by LexNoir Foundation, provides an overview of the franchise industry in Asia and addresses the typical legal issues confronted when expanding a franchise system overseas, and particularly in Asia. It highlights issues encountered when drafting international franchise agreements and also covers those local laws governing franchising in 15 jurisdictions— Bangladesh, China, India, Indonesia, Japan, Kazakhstan, Malaysia, Nepal, Philippines, South Korea, Taiwan, Tajikistan, Thailand, and Vietnam as well as Hong Kong. Several of the chapters are devoted to a particular country. In those chapters, an author, who is a legal expert in the designated jurisdiction, addresses the basic questions that a franchise lawyer would need to know to competently represent a client in expanding its franchise system to that country. This is the first edition of the 300-page book and reflects the work of more than 25 experts in the field. It is also the second in a series of books on international franchising published by LexNoir Foundation. The first book in the series was Franchising in Africa: Legal and Business Considerations.

Getting the Deal Through 


Getting the Deal Through is delighted to publish the tenth edition of Franchise, which is available in print, as an e-book and online at https://gettingthedealthrough.com/area/14/franchise/.
Getting the Deal Through provides international expert analysis in key areas of law, practice and regulation for corporate counsel, cross-border legal practitioners, and company directors and officers. Throughout this edition, and following the unique Getting the Deal Through format, the same key questions are answered by leading practitioners in each of the 25 jurisdictions featured. Our coverage this year includes a new chapter on Argentina.
Getting the Deal Through titles are published annually in print. Please ensure you are referring to the latest edition or to the online version at https://gettingthedealthrough.com/area/14/franchise/. Every effort has been made to cover all matters of concern to readers. However, specific legal advice should always be sought from experienced local advisers.
Getting the Deal Through gratefully acknowledges the efforts of all the contributors to this volume, who were chosen for their recognised expertise. We also extend special thanks to the contributing editor, Philip F Zeidman of DLA Piper LLP (US) for his continued assistance with this volume.

Click here to order 


Passion Formula - The New Customer Experience 

 Passion Formula 

Passion Formula - The New Customer Experience.  Achieve superior business success through excellent customer service. As "edutainment," the book is written in a futuristic, science-fiction style, utilizing solid business principles. It gives a fresh twist on how to grow any business by creating new, exciting, and passionate customer experiences. 

Available for purchase at: 

Amazon: http://www.amazon.com/Passion-Formula-The-Customer-Experience/dp/0985913762/ref=sr_1_1?ie=UTF8&qid=1414425087&sr=8-1&keywords=passion+formula+marty+fish 

Barnes & Noble: http://www.barnesandnoble.com/w/passion-formula-the-new-customer-experience-marty-d-fish/1120629650?ean=9780985913762 

A Glossary of Franchise Terms 

A Glossary of Franchise Terms 

Profitable Partnerships 

 Profitable Partnerships - Greg Nathan 2014 new 

Profitable Partnerships  This book is a franchising classic that resonates with everyone who reads it. Full of practical ideas, checklists and inspirational stories, it will help you navigate the issues and opportunities you’ll inevitably face as a franchisor, franchisee or supplier to the franchising sector. In each of the 18 easy-to-read and information rich chapters, Greg Nathan draws on his 30 years’ experience in franchising as well as his professional knowledge as a psychologist to explain how healthy franchise relations are built and maintained. Many franchisors use this book as a tool to actually build Profitable Partnerships in their networks by investing in a copy for every franchisee.



To order Greg Nathan’s books in North America, contact SPEAK! at info@FranchiseSpeakers.com or call Katrina Mitchell at 720-304-3710 for details on bulk discounts. 

Restaurant Franchising – Concepts, Regulations, and Practices 

 Restaurant Franchising – Concepts, Regulations, and Practices 

Restaurant Franchising – Concepts, Regulations, and Practices  This book is the only up-to-date book of its kind that provides a complete and thorough introduction to franchising, its pros and cons, and other important aspects. It is the only guide to franchising written exclusive for foodservice professionals, and it will be an indispensable resource for anyone wishing to break into one of today’s most dynamic service industries.  

Third Edition Revised and Updated  

Author:  Mahmood A. Khan, PhD

Purchase at Apple Academic Press. 

The Franchise E-Factor  

 The Franchise eFactor- Greg Nathan 2014 

The Franchise E-Factor  Written specifically for franchise executives, The Franchise E-Factor describes the emotional journey all franchisees travel on. It explains why some tension in the franchise relationship is inevitable and how to best manage this when it occurs. You’ll find over 130 practical strategies for moving franchisees through various stages, what Greg Nathan calls the Glee, Fee, Me, Free, See and finally the We Stage. If you work in a role that involves supporting franchisees you’ll find The Franchise E-Factor reassuring, applicable and enlightening.



To order Greg Nathan’s books in North America, contact SPEAK! at info@FranchiseSpeakers.com or call Katrina Mitchell at 720-304-3710 for details on bulk discounts. 

The Franchise Relationships Book of Tips  

 The Franchise Relationships Book of Tips 2014 

The Franchise Relationships Book of Tips  For several years Greg Nathan has been writing thought provoking Tips containing anecdotes, research insights and practical strategies on how to be a great franchisor. Since we put these Tips together into one enjoyable volume the positive feedback has been overwhelming. Many franchise executives say they dip into the Tips daily for inspiration and a growing number of leading franchisor teams are now using The Franchise Relationships Book of Tips to stimulate discussion on how to apply these best practices in their management meetings.

To order Greg Nathan’s books in North America, contact SPEAK! at info@FranchiseSpeakers.com or call Katrina Mitchell at 720-304-3710 for details on bulk discounts. 

The Franchisor’s Guide to Improving Field Visits  

 Franchisors Guide To Improving Field Visits - Greg Nathan 2014 

The Franchisor’s Guide to Improving Field Visits  This book is to Field Managers what a hammer and nails is to carpenters. It spells out the critical competencies for the field manager’s role, how to establish the right type of working relationship with franchisees and how to support franchisees effectively. Hundreds of field managers contributed their experience and wisdom to create this seminal work. It even contains a section with 101 proven strategies for improving the effectiveness of your field visits. The Franchisor’s Guide to Improving Field Visits is simply an essential tool for all franchise executives who work with franchisees in the field.

To order Greg Nathan’s books in North America, contact SPEAK! at info@FranchiseSpeakers.com or call Katrina Mitchell at 720-304-3710 for details on bulk discounts. 


Other Publications

For the full report, contact –
Leonard H. Polsky (Vancouver) 
) 443-7627

Global Franchising - Operations Management--Ilon Alon, Ph.D. 


This is a concise and excellent presentation on three topics of great interest to many franchisors and multi-unit franchisees regarding international development - #1 - To Franchise or Not to Franchise, #2 - Searching for Global Opportunities, and #3 Franchising in Emerging Markets and Developing Countries.  These three topics are examined through a seriers of case studies.  192 pages jam-packed with some excellent take-aways including - for example - Ruth's Chris Steak House methods of choosing global targets, the Athlete's Foot responses to a fast-shirting marketplace in China, Marks & Spencer's adoption of franchising to compete globally, the San Francisco Coffee House's experience with introducing an American-style coffee shop franchise to Croatia, and the innovations of Sara Organik in Indonesia.  $84.99 and available from FT Press, www.ftpress.com.

Buying a Franchise - Is It Right For Me? 


Buying a Franchise - Is it Right for Me?
by Lonnie Helgerson, CFE

(With a Special Bonus Section for Military Veterans!)

Are you considering a franchised business? Find out today if you are a good fit for franchising with this short and easy to read handbook. Cultivated from nearly 30 years in the franchise business - Lonnie has assembled the 10 most common assumptions and mistakes that people make while considering a franchised business.  Save yourself time, effort, and money by finding out if franchising is for you!

Order for the iPad/iPhone, Kindle, paperback, and other e-versions.   

Five Pennies
Lonnie Helgerson, CFE

Five Pennies

Five Pennies - Ten Rules to Successfully Build a Franchise Mega-Brand and Maximize System Profits

Beyond the initial legal work, basic operations manual, some training and a fancy logo to get started, what does it really take to be a successful franchise brand? To start, let me put you in the right mindset. Having a rapidly growing franchise company does not generate wealth and success. A franchisor's wealth and success are by-products of having wealthy and successful franchisees.

Learn the ten success secrets of America's greatest franchise brands on how to strategically grow your company into a franchise Mega-Brand. If you like Good to Great by Jim Collins - this book translates to "Good is never good enough, but Mega is great and sustainable. Franchise Mega-Brands continuously seek to excel to greatness. Throughout the book - don't miss the franchise Mega-Brand "Best of Class" examples that illustrate these Road Rules for successful franchising

Available from www.franchisemegabrand.com 


The Educated Franchisee 

There is nothing more expensive than ignorance -- let The Educated Franchisee serve as your guide for selecting a franchise that meets your needs!

The Educated Franchisee will show you:

How to find a franchise that is right for you
How owning a franchise can create wealth
Where to find quality franchisors
What qualities franchisors look for
How to gather information from franchisees
How to make sure the franchise makes money
How to confidently select the best franchise
The five keys to success in owning a franchise


To purchase,   Click here.


Joe Francis, An American Entrepreneur 

Franchising was in its infancy when a charismatic and courageous entrepreneur shrugged off analysts claims, "you'll never be able to franchise hair salons." Joe Francis proved them all wrong. He had a one-chair barber shop in 1957, and in l963 founded The Barbers, Inc. which he grew to 1,000 franchise salons world-wide. His corporation was in business for 36 years, and traded on the Nasdaq Stock Exchange.  The Barbers were rated as one of America's very top franchise companies in national publications such as Forbes, Nation's Business, Venture, Success, Corporate Report, etc. 

This IFA Entrepreneur of the Year swept up anyone willing to join him as he engendered an extraordinary work ethic in others, and achieved his lifetime goal "to make poor men rich." 

Doing business under the brand names of The Barbers, Cost Cutters, City Looks, and We Care Hair, Joe's franchise system was rated Minnesota's number one publicly-held company for the most women in leadership roles, such as corporate officers, Board directors, and franchise owners. Joe's sweat equity endeared him to many, and franchisees became fiercely loyal; some franchisees stayed with Joe for over 30 years, and several passed their businesses to their children.

$24.95 - send check payable to Florence Francis, P.O. Box 50625, Minneapolis, MN 55405. 100% of proceeds of book sales is donated to Joe Francis Haircare Scholarship Foundation -- www.joefrancis.com 

Lead the Category! 

Lead The Category 

In Lead the Category!, Stan Berenbaum, CFE, vice president and general counsel, Ilitch Holdings, Inc. offers winning strategies, practical thoughts and easy to implement techniques on helping companies become leaders in their category.  Learn . . .  
● The problem with your mission statement
● Why transparency is not your goal
● What "jail breaks" have to do with your franchise relationship
● The three rules of employment
● The sure-fire rapid advancement strategy
● Why you should be concerned if you are taking care of your numbers
● The characteristics of great category leaders
● The best definition of franchising
● Why you should forget trust, sort of
● Why (+1) + (-1) does not equal 0
● What empty airline seats have to do with your business
● What to do if your franchisees have formed an independent franchise association
● The franchise convention success formula
Learn the secrets of franchising and business success and Lead the Category!

Click here to purchase. 

Franchise Sales Tipping Point: 10 Keys to Creating a Breakthrough in Franchise Sales. 


Historically, franchisors thrive during recessionary times.  In the past candidates would seek business ownership as a career option in bad times than when times were good.  However, this recession appears to be different.  What's worked in the past does not seem to be working as well now.  Why?  Joe Mathews, Founding Partner of Franchise Performance Group (FPG), believes we are entering into a new time where the old rules no longer apply. Mathews, co-author of Amazon's best-seller on franchising, Street Smart Franchising just released a new e-book co-written with fellow franchise consultant Thomas Scott that documents the new franchise sales winning formula for this new economy. 

This Ebook is available as a free download from http://www.franchiseperformancegroup.com/resources/ 

International Franchising: A Practitioner's Guide 

International Franchising Book July2010 

This major new title, produced in conjunction with the International Bar Association, is a concise, practical guide by leading practitioners for all those involved in planning and operating an international franchise programme, from in-house counsel to managing directors to those in private practice.  The book is divided in two parts: the first part provides general information on preparing for international franchising and the second part applies know-how and industry experience to the most popular franchise industries such as hospitality, internet and technology, services and retail. The book features contributions from Plave Koch, DLA Piper, Davis Wright Tremain, Faegre & Bensen, Hilton Worldwide, Osler, Hoskin & Harcourt, Coverall, Edwards Global Services, The Franchising Centre and Gray Plant Mooty, among many other recognised experts in the field.

IFA member price: £110.50; Non-member price: £130. Simply enter the code IFAIFP on the checkout page of the website to obtain your discount.

Service Franchising: A Global Perspective
Ilan Alon


"Service Franchising" succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.

Available at: Springer Online 

Small Business Management: Launching and Growing Entrepreneurial Ventures 

Small Business Management
Justin G. Longennecker
J. William Petty
Leslie E. Palich
Carlos W. Moore 

Innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures.

Available at www.amazon.com 

Franchising from the Inside Out
Ed Texeira


"Franchising From the Inside Out" is a valuable resource for prospective franchisees. It offers an in-depth explanation of the entire franchise process including how to choose and evaluate a franchise opportunity. Ed Teixeira has dealt with over 1,000 franchisees during his 25 year career as a franchise executive and uses that experience and knowledge as the basis for this book.
The chapters on "Negotiating the Franchise Agreement", " The Franchisee Commandments" and "The Secrets to Success" represent example of the the practical advice this book contains. Franchisors can use this book to evaluate their own operation from a franchisee perspective.

Available at www.amazon.com 

Books By Greg Nathan: 

Available for purchase online at http://www.franchiserelationships.com/books 

Profitable Partnerships 


This acclaimed book is brimming full of practical ideas, checklists and inspirational stories to help you improve your franchise relationships and secure a bright future in the dynamic franchising industry. Regarded by franchisors and consultants around the world as the best book ever written on managing the franchise relationship.

The Franchise E-Factor 


Developer of the Franchise E-Factor, Greg Nathan, provides franchisors with specific advice on how to manage franchisees through each of the six stages in the Franchise E-Factor. Excellent for operations and field staff.

Franchisor's Guide to Improving Field Visits 


In this new guide, Greg Nathan provides franchisors with hundreds of ideas to ensure your field visits really count. As with all our publications the information is practical and based on sound research.


Franchising for Dummies
Dave Thomas & Michael Seid, CFE


You may think you know something about franchising because you probably shop and eat at franchised locations every day. But over the years, myths have developed about franchising, its rate of success, and its ease of entry. Managing or growing a franchise system can be tricky, but if you have the knowledge and motivation you can make it work. With Franchising For Dummies, the late Dave Thomas - founder of Wendy's and a franchising legend - will show you how to make franchising work for you.

No matter what aspect of franchising interests you, you must still be familiar with the process of evaluating, buying, running, and selling a franchise. Franchising For Dummies will help you deal with these key elements and show you how to make the most of your investment of time and money in this area.

Contact information:
John Wiley & Sons, Inc.

Street Smart Franchising
Joe Mathews, CFE

This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books. Available at www.amazon.com 
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Flo Schell, EdM

Congratulations! You’re the owner of a franchised or independent business and you love what you do. But now you realize you have to be a salesperson, too! Much as you’d like your business
to grow, you know it will not grow by itself. You’re eagerly searching for a way of selling that is easy and comfortable for you. Wouldn't it be great to have a sales process that allows you to
sell yourself, your products, and your services in a way that feels natural and comfortable?
This proven model allows you to be yourself, come from your best place, and create solid, repeatable results on a large scale.

Available at www.FloSchell.com (bulk pricing available for franchise companies and their personnel)

So You Want to Franchise Your Business
Harold Kestenbaum and Adina Genn


This book brings a new perspective to the franchise bookshelf, offering a truly hands-on approach geared specifically toward franchisors. This guide gives entrepreneurs the tools they need to become the next household name; offers a hands-on approach geared specifically toward franchisors - not franchisees - that will help grow their businesses; provides a road map to franchising success by walking readers through the franchising process step by step.

About the authors: Harold Kestenbaum has specialized in franchise law for more than 30 years, working with more than 100 franchise concepts. Adina Genn is an award-winning journalist who's written for The New York Times and the Long Island Business News. The SBA named her the Small Business Journalist of the Year in New York in 2007.

Available at www.entrepreneurpress.com 

Trust is Everything: Become the Leader Others Will Follow 

Dr. Aneil Mishra and
Dr. Karen Mishra.

Trust is Everything 

This is a book for anyone who wants to be a more effective leader or manager by building trust with others. This book is based on interviews and survey research on how leaders buildl trust with employees, customers, and colleagues. Features the family that founded and manages Two Men and a Truck International based in Lansing, Michigan. Mary Ellen Sheets, the founder of the business, set the tone for a trustworthy business when she started it all with just a $350 investment in a used truck and gave all of her first-year profits to charity. Since their humble beginnings, this family has put reliability and compassion into a previously unreliable industry. Available at http://www.lulu.com/content/2196924 or at www.amazon.com 

Grow to Greatness
Steve Olson


This breakthrough book, Grow to Greatness, has instantly become the must-read, essential guide on how to build a world-class franchise system--faster! This book contains advice and proven step-by-step systems and processes for emerging and established franchisors, as well as for anyone considering franchising a business.

Available at www.franchiseupdate.com/growtogreatness or www.amazon.com 



From Wall Street to Main Street
Dan Cordoba


Daniel Cordoba's book, From Wall Street to Main Street helps you understand what sources you can use to circumvent the bank lenders.  This is great news for both franchisors and prospective franchisees. By turning your 401(k) into a self-directed IRA, you can accomplish many things that you couldn’t through the traditional lending process found in most banks.  This book explains the why and how relating to self-directed IRAs and the legal ramifications as well.  This book is available at www.AssetExchangeStrategies.com or at www.DanielCordoba.com 



• Fundamentals of Franchising, 3rd Edition (5620126) 

• Fundamentals of Franchising -Canada(5620107) 

• Annual Franchise and Distribution Law Developments, 2008(5620128) 

• Fundamentals of International Franchising (5620083)

• The FTC Franchise Rule (5620125)
• Antitrust Handbook for Franchise and Distribution Practitioners (5030510) 

• Franchise Desk Book 2nd edition (5620123) 

• Franchise Law Compliance Manual (5620079) 

• The Intellectual Property Handbook

• International Franchise Sales Laws (5620119) 

IFA’s Supplier Forum Directory

Congrats to the 2018 IFA Major Award winners for their dedication to advancing the franchise community. Cheer them...
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