franchise development workshop

Franchise Development Workshop - New Orleans, LA

IFA’s Franchise Development Workshop (formerly Franchise Development Seminar) is packed with powerful content from leading franchise professionals who will share the secrets to winning development deals.
CFE Credits Available
Yes
September 27, 2019
|

600 Carondelet St.
New Orleans, LA 70130
United States

REGISTRATION NOW OPEN

IFA’s newly revamped Franchise Development Workshop is a one-day session designed for franchise development professionals to join experts for a discussion on the latest trends and advancements in their fields.
👥
Network with your peers
Increase franchise sales
📝
INCREDIBLE TAKE-HOME VALUE

Agenda

Friday, September 27

We will host a happy hour at a local bar/restaurant from 5:30 pm – 6:30 pm the night before the Workshop.

7:45 am

Registration Desk with Continental Breakfast

8:15 am – 9:30 am

Welcome & Opening General Session

Industry Trends

A brief report on industry/data trends.

“Know How To Grow” Building A Sales Process and System That Is Right For Your Brand

Learn how to create the right sales process and build the right system for your brand. This program will give you insight on creating a process that fits your brand and your culture. Learn how to set the speed. Are you growing too fast or growing too slow? What are the benefits, challenges and costs of the speed you set for growth? Our panel of experts will share their experiences with you to get you on the right track.

9:30 am – 10:15 am

Know Your Franchise Recruitment Audience

In order to strategically grow your brand, you need to understand your target audience. Who are they? What motivates them? How is your audience evolving over time? From targeting millennials to seasoned corporate executives to owners of other brands, we will discuss how to sell to today’s buyer.

10:15 am – 10:30 am

Networking Break

10:30 am – 11:15 pm

Sales Process Considerations – Finding and Managing Prospects into Viable Candidates

The decisions you make today will determine the future of your franchise. This informative session will focus on the options available for finding prospects, managing the process and screening the prospects to become true candidates.

11:15 pm – 12:00 pm

Building and Managing a Winning Recruitment Budget

In this session you’ll learn proven and field tested best practices for not only creating and building a financial recruiting plan, but also how to monitor and manage the often limited and precious resources. You’ll complete this session with tools and knowledge to quickly get your own winning financial plan and budget in place.

12:00 pm – 1:20 pm

Networking Lunch with Franchise Sales Turnaround Case Study

Haven’t you always wondered how some franchise brands go from zero to hundreds of locations, in what seems to be, overnight? While that’s the perception sometimes, it actually takes a lot more time and effort to go from concept to franchise award to opening. A lot of strategies are conceived behind the scenes and implemented over a period of time - well before the results appear. Modeled after the mystery case study featured at the IFA Annual Leadership Conference, join other attendees at this seminar in collaborating to solve a real-world, franchise brand’s challenge in turning their sales and development efforts around to fuel growth. Attendees will review a mystery-brand’s real history, its struggles with franchise development and be asked to create a plan to accelerate its growth across the U.S. Once teams define and share their recommendations, you will be joined by the current CDO who will share the actual plan they implemented, its success and their current state of business.  

1:30 pm – 2:15 pm

Above and Beyond: How to Ensure a Franchisee Candidate Becomes a Sustainable, Engaged and Successful Franchisee?

During this session we will identify best practices on successfully getting candidates through the process to Discovery Day, signing and then through opening and on their way to fully engaged franchisees. Topics will include: 

  • Effectively using Item 19 FPRs and franchisee validation. 
  • Building trust into the sales conversation and building positive relationships with candidates.
  • Avoiding common mistakes that can lead to unrealistic expectations in the early stages of the franchise relationship.

2:15 pm – 2:25 pm

Networking Break

2:25 pm - 2:45 pm

How to Avoid a Lawsuit in 20 Minutes or Less 

2:45 pm – 3:30 pm

How Do I Know That My Sales Process is Successful or If I Need to Make Changes?

This session will discuss which KPIs are most important and how best to measure them. We will also discuss what to look for that indicates changes are needed.

3:30 pm – 4:30 pm

Roundtables

Join fellow attendees and franchise executives for informal discussions on topics focused around the seminar sessions. Dive deeper into development topics and get direct feedback on issues that are important to you!

4:30 pm

Closing Remarks and Adjournment

Friday, September 27

We will host a happy hour at a local bar/restaurant from 5:30 pm – 6:30 pm the night before the Workshop.

7:45 am

Registration Desk with Continental Breakfast

8:15 am – 9:30 am

Welcome & Opening General Session

Industry Trends

A brief report on industry/data trends.

“Know How To Grow” Building A Sales Process and System That Is Right For Your Brand

Learn how to create the right sales process and build the right system for your brand. This program will give you insight on creating a process that fits your brand and your culture. Learn how to set the speed. Are you growing too fast or growing too slow? What are the benefits, challenges and costs of the speed you set for growth? Our panel of experts will share their experiences with you to get you on the right track.

9:30 am – 10:15 am

Know Your Franchise Recruitment Audience

In order to strategically grow your brand, you need to understand your target audience. Who are they? What motivates them? How is your audience evolving over time? From targeting millennials to seasoned corporate executives to owners of other brands, we will discuss how to sell to today’s buyer.

10:15 am – 10:30 am

Networking Break

10:30 am – 11:15 pm

Sales Process Considerations – Finding and Managing Prospects into Viable Candidates

The decisions you make today will determine the future of your franchise. This informative session will focus on the options available for finding prospects, managing the process and screening the prospects to become true candidates.

11:15 pm – 12:00 pm

Building and Managing a Winning Recruitment Budget

In this session you’ll learn proven and field tested best practices for not only creating and building a financial recruiting plan, but also how to monitor and manage the often limited and precious resources. You’ll complete this session with tools and knowledge to quickly get your own winning financial plan and budget in place.

12:00 pm – 1:20 pm

Networking Lunch with Franchise Sales Turnaround Case Study

Haven’t you always wondered how some franchise brands go from zero to hundreds of locations, in what seems to be, overnight? While that’s the perception sometimes, it actually takes a lot more time and effort to go from concept to franchise award to opening. A lot of strategies are conceived behind the scenes and implemented over a period of time - well before the results appear. Modeled after the mystery case study featured at the IFA Annual Leadership Conference, join other attendees at this seminar in collaborating to solve a real-world, franchise brand’s challenge in turning their sales and development efforts around to fuel growth. Attendees will review a mystery-brand’s real history, its struggles with franchise development and be asked to create a plan to accelerate its growth across the U.S. Once teams define and share their recommendations, you will be joined by the current CDO who will share the actual plan they implemented, its success and their current state of business.  

1:30 pm – 2:15 pm

Above and Beyond: How to Ensure a Franchisee Candidate Becomes a Sustainable, Engaged and Successful Franchisee?

During this session we will identify best practices on successfully getting candidates through the process to Discovery Day, signing and then through opening and on their way to fully engaged franchisees. Topics will include: 

  • Effectively using Item 19 FPRs and franchisee validation. 
  • Building trust into the sales conversation and building positive relationships with candidates.
  • Avoiding common mistakes that can lead to unrealistic expectations in the early stages of the franchise relationship.

2:15 pm – 2:25 pm

Networking Break

2:25 pm - 2:45 pm

How to Avoid a Lawsuit in 20 Minutes or Less 

2:45 pm – 3:30 pm

How Do I Know That My Sales Process is Successful or If I Need to Make Changes?

This session will discuss which KPIs are most important and how best to measure them. We will also discuss what to look for that indicates changes are needed.

3:30 pm – 4:30 pm

Roundtables

Join fellow attendees and franchise executives for informal discussions on topics focused around the seminar sessions. Dive deeper into development topics and get direct feedback on issues that are important to you!

4:30 pm

Closing Remarks and Adjournment

IFA Member
325
Register
2+ Members from Same Company
275
Register
Non-Member
825
Register

Location & Travel

To book a room at the ACE Hotel New Orleans, please visit the FAQ section at the bottom of this page.

Sponsors

Sponsors
NEW ORLEANS SPONSORS

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org or call 202-662-0763.

How can I book a hotel room?

What is the cancelation policy?

Can I earn CFE credits?