Franchising Development Articles | International Franchise Association

Marketing

Is Your Franchise Ready for GDPR?
New rules for data privacy in the European Union could have big implications for U.S. franchises.   by Gaylen Knack, CFE, Michael Cohen,... Read more
When A Family Meal Becomes A Family Franchise
Going from franchising to friending a community.     By Mary Hanula and Grant Goerke   What better way to become a franchisee than with... Read more
1HUDDLE's Impact On Technology and Franchising
How 1HUDDLE is creating more opportunities for workers in a technology driven society.   By Julia Peacock   In today’s society, it’s easy... Read more
Happy Customer, Happy You
Three steps for improving your franchise’s customer service.   By Kathleen Kuhn   The power of a brand is largely built on awareness and... Read more
Shifting to a Higher Gear
Together, franchisors and franchisees can prosper through improved alignment to build a stronger national marketing fund.   By Louie... Read more
Earning Five Stars
    Franchises that want to be in front of customers and build a positive customer experience should make online review management a... Read more
Key Initiatives for IFA's Marketing and Innovation Committee
  A new team of all-stars rebuilds FranTech and brings higher-quality, innovation-focused educational opportunities to franchise... Read more
4 Benefits of Facebook Live to Enhance Your Digital Marketing
Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an... Read more
Position or Perish: Positioning Your Brand to Thrive
To stay relevant, brands require constant tending. Successful brands continually evolve.   By Laura Bates and Karen McSteen   Defining a... Read more
Getting the Whole Story: Essential Metrics for Tracking
Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.   By Tim Ross   For... Read more