Franchising Development Articles | International Franchise Association

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Feed Your Team for Success
Strategies for attracting and maintaining the best workers for your franchise.   By Saunda Kitchen, CFE One of the highest honors my... Read more
Millennial Mentors
Preparing, and learning from, the next generation of franchisees.   By Tariq Farid, CFE   The franchise industry is rapidly growing, with... Read more
Countdown to Convention
Follow these seven steps to maximize your ROI and get pumped up about IFA 2019.   By IFA Staff   As the franchising community is busy... Read more
Benefits of In-House Marketing
What agencies don’t tell you about digital marketing strategies for franchises.   By Danielle Yuthas   Everywhere you turn there is another... Read more
Generate More Leads with the Franchise Sales Index
The keys to potentially quadruple franchise sales results.   By Keith Gerson, CFE Conventional wisdom suggests that for every 100 leads... Read more
How to Join the Supplier Forum: 9 Steps
The IFA supplier advisory forum has reorganized to a representative body.   By Mary Ann O’Connell, CFE   Which forum is yours? Did you know... Read more
IFA 2019 Preview: Together Like Family
Mark your calendar for Feb. 24-27 in Las Vegas.   By Liam Brown   The franchising community is like a large extended family. We help each... Read more
Finding Your Dream Supplier
A successful business depends in part on selecting the best cast of cohorts for your brand.   By Jerod Evanich   It takes a village to run... Read more
Rhoda Olsen: Listening, Collaboration Make Women Great Business Leaders
IFA presented the 2016 Bonny LeVine Award to Great Clips CEO Rhoda Olsen during the 2017 IFA Convention in Las Vegas. Olsen is a strong... Read more
Q&A with Smoothie "Queen" Fern Carty Dawkins
IFA’s Diversity Institute would like to introduce you to Fern Carty Dawkins, a multi-unit Smoothie King franchisee. She discusses her... Read more