Franchising World Articles | Page 5 | International Franchise Association

Franchising World Articles

Developing Your Plan and Considering Its Impact
A successful market development plan should mean more units opened, more profits, and happiness for everyone. Working with others to... Read more
4 Benefits of Facebook Live to Enhance Your Digital Marketing
Social media is a powerful tool for attracting and retaining quality franchisees. With Facebook Live you can give potential franchisees an... Read more
Position or Perish: Positioning Your Brand to Thrive
To stay relevant, brands require constant tending. Successful brands continually evolve.   By Laura Bates and Karen McSteen   Defining a... Read more
The Benefits of Creating Apprenticeship Programs
Vocational training and apprenticeship programs increase an educated and invested workforce.   By Jennifer Lemcke With President Donald... Read more
Four Tips to Maximize Profitability at Emerging Brands
Strengthen your franchise from the inside out and soon, the big guys will be coming to you for advice.   By Sam Ballas   On average, 96... Read more
An Integrated Approach to Franchise Lead Generation
An integrated strategy utilizing technology and old-school tactics can help franchisors close more deals with promising, well-qualified... Read more
Beyond Borders: Global Franchise Expansion Is Within Reach
For the franchise concepts that do their homework, the world can be a small place and the global opportunity can be life changing.   By... Read more
Using Crowdfunding to Raise Capital for Your Franchise Business
New crowdfunding regulations now allow franchisors and franchisees to sell securities through a less rigorous process than a full... Read more
Keys to Recruiting and Keeping Millennial Franchisees
Millennials are your future. Embrace them, because someday they will be the majority of your franchisees.   By Evan Hackel, CFE   I went to... Read more
Getting the Whole Story: Essential Metrics for Tracking
Incorporating tracking methods will provide better accountability for your marketing campaigns and more peace of mind.   By Tim Ross   For... Read more