Franchising World Articles | International Franchise Association

Franchising World Articles

Sales: The Lifeline for Franchise Growth
Tips on how to maximize your franchise development efforts.   By Ray Titus   During the past 30 years, I have been a part of building and... Read more
German Efficiency’s Arrival in the U.S.
Lessons from a German franchisor’s entry into the American franchising market.   By Matthias Lehner A new technology has overtaken the... Read more
Automation in Franchising: Fear Not the Kiosk
As technology changes the way we do business, franchises must adapt.   By Laura Wright   Technological advances have been impacting the... Read more
Q&A: Sens. Booker and Warren on Non-Solicitation
IFA President and CEO Robert Cresanti, CFE, spoke with U.S. Sen. Cory Booker (D-N.J.) and Sen. Elizabeth Warren (D-Mass.) about and non-... Read more
Feed Your Team for Success
Strategies for attracting and maintaining the best workers for your franchise.   By Saunda Kitchen, CFE One of the highest honors my... Read more
An Old-School Tactic to Drive New Sales
Digital marketing may not be the only answer to grow your business.     By Joy Gendusa   Which marketing channel’s response rate do you... Read more
Millennial Mentors
Preparing, and learning from, the next generation of franchisees.   By Tariq Farid, CFE   The franchise industry is rapidly growing, with... Read more
People and News Jan. 14
People on the Move   Peter Taunton has stepped down as CEO of Snap Fitness. He founded the brand in 2003, as well as Lift Brands in 2014.... Read more
Happy Franchisees Lead to Higher Profits
Focus on standards, training and support, and your franchisees will become brand ambassadors.     By Wayne Engeron   In the world of... Read more
Countdown to Convention
Follow these seven steps to maximize your ROI and get pumped up about IFA 2019.   By IFA Staff   As the franchising community is busy... Read more