Franchising World Articles | International Franchise Association

Franchising World Articles

Feed Your Team for Success
Strategies for attracting and maintaining the best workers for your franchise.   By Saunda Kitchen, CFE One of the highest honors my... Read more
An Old-School Tactic to Drive New Sales
Digital marketing may not be the only answer to grow your business.     By Joy Gendusa   Which marketing channel’s response rate do you... Read more
Millennial Mentors
Preparing, and learning from, the next generation of franchisees.   By Tariq Farid, CFE   The franchise industry is rapidly growing, with... Read more
People and News Jan. 14
People on the Move   Peter Taunton has stepped down as CEO of Snap Fitness. He founded the brand in 2003, as well as Lift Brands in 2014.... Read more
Happy Franchisees Lead to Higher Profits
Focus on standards, training and support, and your franchisees will become brand ambassadors.     By Wayne Engeron   In the world of... Read more
Countdown to Convention
Follow these seven steps to maximize your ROI and get pumped up about IFA 2019.   By IFA Staff   As the franchising community is busy... Read more
2019 Outlook for Franchising
What does 2019 hold for franchising? New horizons, unexpected challenges or much of the same? We asked IFA’s Board of Directors to find out... Read more
State of Franchising: 2019
  It’s that time of year again when we bring out the crystal ball and glimpse into the future to see what 2019 holds. The new year offers a... Read more
People and News January 7
People on the Move   Scott Williams is the new CEO of Batteries Plus Bulbs. Williams previously served in positions of leadership at Cabela... Read more
Developing Your Franchise in the New Year
Technology, millennials and new plans might lead to new franchisees for your business.   By Gary Findley   The IFA’s Franchise Business... Read more