Franchisee Friday - Weed Man USA | International Franchise Association

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Franchisee Friday - Weed Man USA


Andy Kurth is dedicated to giving back to his community by donating money to local causes, providing free lawn care services to military personnel through "GreenCare for Troops," creating and updating recreational and athletic green spaces, partnering with high schools to mentor young men and women, and much more.  He also owns multiple Weed Man USA franchises, and is our #FranchiseeFriday!  When asked why he loves franchising, Andy said, "Franchising has allowed us to feel confident in a proven system that we can use to excel our business.  Our growth has expanded into 6+ locations and has provided a platform to partner, grow and promote our employees to better their lives."  Check out our Q&A with Andy:

  • How does your franchise participate in community outreach efforts and give back to the local community?
    • All six of my Weed Man franchises donate more than $30,000 in lawn care services to various local causes. Due to my family’s personal connection and gratitude to the U.S. Military with my grandfather serving in WWII, we are involved in GreenCare for Troops. The organization provides free lawn care services for families of currently deployed military personnel and post 9/11 disabled veterans. In addition, I use my hobby and love for fly-fishing to teach veterans to fly fish as a coping mechanism for PTSD and physical ailments. My team also gives back through Healthy Turf.Healthy Kids™ and over 10 years involvement with Project EverGreen. Project EverGreen is a non-profit committed to supporting the creation, renovation and revitalization of managed recreational and athletic green spaces to cultivate health and happiness in the community. Additionally, we collaborate with local high schools to employ students and offer annual scholarship award opportunities. Managers and I make sure we are taking time to mentor young men and women, especially those whose first work experience is our lawn care franchise. We get to be a part of their overall professional development and watch them grow as they continue to climb the ranks to higher positions. This includes developing communication skills, interpersonal relationships, workplace culture and time management among other critical life skills. We really make an effort to help the next generations develop into successful adults so they can be more confident in their abilities and work ethic.
  • What methods do you use to improve the franchisee-franchisor relationship?
    • I have a unique position as I am both a multi-unit franchisee and sub franchisor, but it gives me a viewpoint to best help franchisees, prospects and corporate. No matter the person seeking counsel, I am able to offer what is best for the individual and his or her goals. This is true especially for those people seeking expansion advice because it is something I was able to scale and implement. Honesty and awareness are key components in franchisee-franchisor relationships. I am always upfront and ensure I have an open door policy for questions. The more awareness you can offer the better.
  • What traits do you look for when evaluating potential managers to help run one of your franchise locations?
    • Those that have a high level of self-awareness, high character, high work ethic and critical thinking skills are successful here. We aren’t looking for perfect people, some skills can be refined through our processes and molded to our business model, but critical-thinking skills are necessary. Someone who is goal-oriented and solution driven, even if they don’t come up with the right solutions but keep moving forward, are prime candidates for a manager position. I value someone who continuously brings ideas to the table in an effort to maintain momentum.
  • How have you used technology at your franchise to increase efficiency in your operations, and what are some of the biggest challenges you’ve solved with a technological improvement?
    • Quick results and quick response time are customer expectations these days. Understanding the current trend and seeing that more than ever online communication and instant messaging or texting are necessary programs, we needed to implement those at our company. People don’t like to pick up the phone and make a call as much as they used to. We recognized this and have adapted to it by offering customers the ability to send us a quick text if something comes up and they need to cancel or postpone their appointment. We have also been using Facebook messenger to improve customer communication. As a business owner, it is vital to continue increasing your overall value to your customers—whether that is through more convenient communication methods customers prefer and/or strategically improving reviews.