Member Since

TruBlue House Care

Veteran Discount Available
As a proud member of VetFran, we offer a discount of $2,000 on the initial franchise fee for honorably discharged, qualified military veterans.
TruBlue Total House Care provides a helping hand around the house– inside and out. TruBlue’s services include to-do list chores, handyman services, house cleaning, maintenance, yard work, emergency repairs, seasonal work, and preventative maintenance, all handled by a personal House Care Manager. TruBlue strives to provide affordable, worry-free living for seniors and hassle-free living for busy adults by providing full-service, trustworthy house care services. Our services allow seniors to safely and comfortable age in place and provide peace of mind for their families. TruBlue franchise owners are required to complete the Senior Home Safety Certification program through Age Safe® America. As specialists, TruBlue franchisees will be able to perform Senior Home Safety Assessments and can make those recommended safety modifications if needed.
Headquarters

Cincinnati, OH
United States

Primary Services
Handyman Services
Maid & Personal Services
Senior Care
Franchising Since
Total Investment
$65K
$91K
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What is TruBlue Total House Care?

TruBlue is one of the most unique franchise opportunities in the high demand home improvement and senior services industries. With a low start-up investment, a home-based model and referral partnerships with nationally recognized senior care providers, there is truly nothing like it.

Business Model

TruBlue Total House Care is perfectly positioned for the next golden opportunity in the rapidly expanding Senior Care Market. More than 10,000 people will turn 65 years of age EVERY DAY for the next 20 years, and nearly 90% of them want to “age in place”. This creates a huge, continuing demand for Total House Care to take care of home maintenance, repairs, maid service, yard work, and more. While Seniors and Busy Families have the financial resources, they typically don’t have the time, skill, physical ability, or desire to perform routine maintenance tasks on their homes. These house care services can be packaged into a monthly or quarterly subscription, which we call House Care Plus. Dependable, timely care and maintenance for the home and recurring revenue for the franchise owner.

Training & Support

TruBlue provides comprehensive training and ongoing support for franchise owners. It is led by our experienced senior care executive team to make TruBlue the best home care franchise. TruBlue is passionate about and fully committed to the success of our franchise owners. The types of training provided are: 

  • 4 weeks (3 virtual, 1 in person) of onboarding workshops for new franchisees
  • Extensive in-person training and business plan development    
  • On-the-Job Training focusing on business planning, managing operations and marketing
  • Ongoing Coaching with webinars and conference calls to help address concerns 
  • Senior Home Safety Assessment Certification
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Marketing Support

When you join TruBlue, you will not waste time or money on costly marketing mistakes…trying one thing and then another. We have integrated the latest technology and innovative tools into our marketing program. Our National Branding Fund gives you new marketing strategies, programs, tools, and educational sessions on an ongoing basis. You will have an endless supply of innovations and improvements to help you continue to grow your business.

TruBlue has partnered with Right at Home Senior Care (over 600 locations nation-wide) as a preferred referral partner.

Role of Franchise Owner and Ideal Candidate

A TruBlue Total House Care owner will spend their typical day overseeing the business.  This includes networking, providing estimates for work, closing sales, ensuring excellent customer service, and managing their technical staff. Our owners typically do not perform the contracted services themselves. 

You do NOT need direct experience in the senior care or home services industries! We are NOT looking for handymen or technicians. Instead, we are looking for people who have a burning desire to become a business owner and builder of teams, not a technical doer. People who want to seize freedom, flexibility, financial success, serving others, making a real difference, and being in charge of their own path and destiny. Bring the right heart, passion, and drive, and we will train and coach you every step of the way. We recommend that you simply have solid business or management experience with abilities in either project management/operations or sales/marketing…and eventually hire someone with talents complementary to yours. You will hire your technical staff...maids, handymen, generalists, supervisors in time, etc. There are plenty of good technicians out there looking for a professional brand, effective operating and marketing systems to keep them busy year-round, and a good leader with a good heart…YOU. You should be confident in your ability to manage people, possess an entrepreneurial spirit, a strong commitment to customer service excellence, and a drive to follow our proven systems as you bring the TruBlue business model to your community. Liquid capital requirement is $50k and Initial Franchise Fee is $44,900.

Key Benefits

The success behind TruBlue is due in no small part to our executive team and investors, who have decades of experience in founding and growing multiple, national franchise systems. TruBlue’s affiliate, Strategic Franchising Systems, has successfully launched and developed eight national franchise systems over the last three decades, three in senior care, four in home services, and one in business coaching. We leverage the coaching franchise and their proven coaching processes to help coach TruBlue franchise owners to become strategic business owners to successfully scale their companies, so we can help drive their success and balance their lives. TruBlue is positioned to continue the successful track record of success.

Our Owners

 "I was an engineer, but an entrepreneur at heart. I spent many years chained to a desk dreaming of owning my own business. TruBlue allowed me to make that dream come true in ways I could not imagine. My experience with TruBlue has not only been rewarding financially but also rewarding mentally, because we provide a service that is so needed in this area, especially for seniors."

-Daniel Elswick (TruBlue Total House Care of East Lexington)

"TruBlue really puts its franchisees in a position to be successful right away. Daniel and I knew we had the work ethic, but we had no idea how to start a business. That’s why we invested in TruBlue. The system they provide is simple to follow, and if you are willing to work hard, you can see quick success. I think we are proof of that."

-Casey Martin (TruBlue Total House Care of East Lexington)

"I’m especially excited about working with seniors and helping them enjoy their homes for as long as possible. I grew up in rural northeast Montana and, like many small towns, our seniors were always at the center of our lives. Having spent time with a lot of older people, I have a huge respect for their journeys and I understand the challenges they face. My grandmother will be 90 and, while she’s still active and spry, I know TruBlue could make a difference for her, both in the regular maintenance of her home and with taking on projects to make it safer and more liveable along the way."

-Tyler Pittenger (TruBlue Total House Care of Lakewood)

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