Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

The Creative Conundrum

Are you spending time searching for the right creatives to express your brand? Unleash your best art by letting your brand influencers choose
Marketing
SETTING AN EMERGING FRANCHISE UP FOR SUCCESS: HAVING THE RIGHT SYSTEMS AND PROCESSES IN PLACE lsmith Mon, 11/22/2021 - 14:14
Four ways to become a franchise-ready brand.
Franchise Development

Why Franchise Brands Should Invest More in Market Research

Franchises are both common and uncommon when it comes to consumer marketing. They have particular considerations that set them apart from a corporate organization, like Walmart, but also need to connect with their target consumer audiences, just as much as the Coca-Colas of the world.
Marketing

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