Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

Why Franchise Brands Should Invest More in Market Research

Franchises are both common and uncommon when it comes to consumer marketing. They have particular considerations that set them apart from a corporate organization, like Walmart, but also need to connect with their target consumer audiences, just as much as the Coca-Colas of the world.


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