Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

Increase Consumer Awareness to Drive Sales and Franchise Units

The advancements and achievements of the franchise industry do not exist without strong marketing. Leaders at the forefront of franchise marketing play a significant role in helping brands establish core pillars of their identity, increase consumer awareness and drive growth both in terms of sales and franchise units. Shana Krisan, Vice President of Marketing at Goldfish Swim School, and her marketing team have done just that.
Marketing

5 Tips to Make it Easy for Franchises to be on Brand

SpeedPro is a leading B2B large format printing franchise who works with franchisors to supply consistent vehicle wraps, signage, environmental graphics packages, grand opening kits, event tents and more to their franchisees.
Marketing

Beware of Fraudulent Communications

Please beware of fraudulent communications and emails offering to sell IFA Convention attendees lists. These communications pretend to be affiliated with IFA, offer false attendance lists or contact information of “brand executives,” and seek to receive your financial information.
People, News & Events

2022 IFA Convention Agendas by Track

Want a personalized, suggested schedule just for you and your business needs? We know that IFA’s Annual Convention offers a wide variety of sessions and events, and it is helpful to narrow options down by education tracks. Below is the list of, and a corresponding link to, agendas that pertain to the education tracks available during IFA's 2022 Convention in San Diego. On the agenda accompanying your specific education track, you will find all the educational sessions we suggest, in addition to all events at Convention that you should attend. These agendas are just suggestions. All educational sessions being offered are displayed on franchise.org/convention!
People, News & Events

2022 Exhibitors

View the current list of our 2022 Exhibitors and start reviewing the products and services they can offer your business!
People, News & Events

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