Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

Examiner.com: "The International Franchise Association (IFA) website should be a first stop for individuals considering purchasing a franchise"

As Shelton Rhodes' article on Examiner.com notes, the IFA has great resources for potential franchise owners to read in order to familiarize themselves with the basics of franchising. Successful franchisees tell potential new franchise owners the most important thing to do when considering buying into a franchise system is to do an extensive amount of research, starting with visiting the IFA's web site. 
Marketing

Five Must-Do Franchise Support Tactics

A highly successful, energized group of franchisees is critical to the success and growth of any brand. When franchisees are seeing their desired results through the help of an active and engaged franchise support system, their success becomes contagious and begins to create “brand evangelists” to further drive growth in the brand. These brand evangelists promote your brand for you–they assist in selling franchises, driving increases in system-wide sales and in decreasing store closings and transfers. Their attitude becomes infectious, thereby spreading their success throughout the entire system. But this brand enthusiasm is not created overnight.  It is  developed and nurtured only by providing ongoing, effective franchisee support. The following are the five key components of a first-class franchise support system:
Operations & Training