Franchise Resources

The IFA Information Hub opens the door to a world of resources designed to refine or refresh the skills you need to grow professionally in your industry and beyond. 

Consistency: The Key to Branding

In RQM, repetitiveness is important and its means remaining persistent and consistent with the marketing message whether it’s two units or 200 units.
Marketing

IFA Awards Program

The purpose of the IFA Awards Program is to provide recognition to those individuals who and organizations that have contributed to the growth and success of franchising as a method of distribution in the global economy.
People, News & Events

Snap-On: Serious About Veterans

The inside of a Snap-on Tools truck is unlike any hardware store you’ve ever seen. It could be overwhelming for someone looking to complete a few household repairs, but it’s a professional technician’s dreamland. 
Veterans

The Basics of Franchising: The Relationship

Although franchising’s largest and most popular brands represent the images most people hold about the industry, recent research revealed that franchising has been significantly influenced by the growing number of new concepts appearing in the past few years. One-fourth of those had 10 or fewer units. With that in mind, Franchising World offers a new editorial focus feature “Franchising 101” to aid especially those new to the industry in understanding the basic tenets of business-format franchising.  
Franchise Relations

Are you Assuming Unnecessary Risks Associated with Franchisee Email Accounts?

Email as a method of communication is no longer optional, it is a necessity.  Franchisees must be required to have, or be assigned, business email accounts to operate their businesses. To maintain brand consistency, it is in the franchisor’s interest that franchisees use email addresses that contain the franchisor’s domain name.
Technology