Franchise Resources | Franchise & Small Business News

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

2022 EXHIBITOR INFORMATION

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People, News & Events

What Does Artificial Intelligence Mean for Franchise Marketing?

Artificial intelligence (AI) has been a hot topic in franchising for several years now. Still, with its broad scope and technical nature, AI has often remained just a buzzword for many franchises that don’t have a clear understanding of how it can tangibly benefit their businesses.
Marketing

4 SOCIAL MEDIA TRENDS TO KNOW FOR 2022

As we look toward 2022, there are a few trends you can expect to remain relevant in the new year and beyond. Below is a quick roundup of the top social media trends to know.
Marketing

The Latest From the Emergence of the Cloud and Marketing

When businesses had to pivot to working from home, the rise of virtual work environments, shared folders and drives automatically skyrocketed. Offices that once stored file cabinets worth of work and information are now hosting it somewhere else — the cloud.
Marketing