Franchise Resources | Franchise & Small Business News

Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

International Franchising Laws

These international franchising law chapters are reproduced with permission from Law Business Research. These articles were first published in Getting the Deal Through - Franchise, (contributing editor Philip F. Zeidman).
International

Top Takeaways from the First Annual Franchise Customer Experience Conference

Last week, I had the opportunity to go to Atlanta with a few of my colleagues and attend the very first Franchise Customer Experience Conference hosted by IFA and Franchise Update Media. The event brought together marketing, technology and operations professionals from a wide array of brands. Although there were many, I went ahead and listed a few top takeaways from the event below.
Marketing

Yes, Brand Audits are a Thing. Here’s How to Pull One Off for Your Franchise

A brand audit is exactly what it sounds like, a meticulous study of your franchise’s current position in the market and customers’ minds. An effective audit will:

Establish the brand’s performance compared to its arch nemeses (cough, competitors)
Determine strengths/weaknesses and opportunities for growth
Align your franchise’s strategies with customer expectations
Marketing

HomeWatch Caregivers Diversity Fran Dev Efforts around Diversity

ALLIES has a mission to "advance diversity and inclusion" within the brand. In addition, they are peers who hope to learn alongside each other and develop acceptance of everyone's differences, ideas, and beliefs. In 2021, Homewatch CareGivers added a Diversity Discount of $5,000 for minorities and women that own 51% of the business or more, which led to an increase in the diversity of candidates to own a franchise.
Marketing

FRANCHISE LAW VIRTUAL SUMMIT 2020 RESOURCES

Welcome to the 2020 IFA Franchise Law Virtual Summit Resources page. Below you will find links to the various papers, presentations and flyers from this event. If you have any trouble downloading a file, please contact events@franchise.org.
People, News & Events