Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

THE NEW ERA OF DIGITAL MARKETING: HOW BRANDS ARE EMBRACING TECHNOLOGY

Don’t underestimate the effects of automation.

We are no longer waiting for the new wave of technology and digital marketing, but actively riding it. In 2021 alone, there was 153.16 billion dollars spent on online ads in the United States. It’s time to meet your customers where they are and where they are spending the majority of their time — online. If you are still hesitant to adopt a digital marketing strategy, or simply unsure as to why you should be leaning into the concept of marketing automation, we’ve provided a few takeaways to help.
Marketing

SEO 101: How to Optimize Your Website Content with Keywords

Many joke that SEO can often seem like it stands for “Something Everyone Overlooks.” As marketers, it feels like we’re always chasing endless Google algorithm updates. And if we fail to do so, we risk our content not being visible to our intended audience.


Once you have a well-optimized website with relevant keywords sprinkled seamlessly throughout the content, you’ll start to see improved traffic over time, and in the end, more customers. Let’s break down the basics of SEO and how franchise brands can optimize their websites.
Marketing

2022 Toolkits

The 2022 digital archives for IFA's Toolkits.
Marketing