Franchise Resources

Franchise Resources

The IFA Information Hub opens the door to a world of resources designed to refine or refresh the skills you need to grow professionally in your industry and beyond. 

Tracking: The Key to Digital Marketing Attribution

Customers see multiple marketing messages and have to be nurtured through several channels before they say “yes” and take advantage of marketing services. Marketers work hard to analyze and give credit to the channels that contributed to the customer journey through the path of purchase.
Marketing

Determining When It’s Time to Rebrand

A system-wide rebranding can seem like a daunting task, but smart franchises will see it as an opportunity to not only elevate brand awareness, but also highlight aspects of their brand consumers may have been ignoring.
Marketing

Marketing Tips for Winning With Millennials

Brands that create authentic, meaningful and unique interactions and experiences will have better odds of sustained success with millennials. Millennials account for more than 21 percent of consumer discretionary purchases.
Marketing