Franchise Resources

Franchise Resources

The IFA Information Hub opens the door to a world of resources designed to refine or refresh the skills you need to grow professionally in your industry and beyond. 

Are you staying connected?

An easy flow of information makes it possible for you to get insights from your peers on specific areas of interests to you about your franchise business on the device of your choice. It’s simple to share your views with other franchise industry colleagues using FranSocial on issues affecting your business.
Marketing

Millennial Consumer Buying Power Exceeds Previous Generations

A recent conversation with Jeff Fromm, who is executive vice president at Barkley, centered on some interesting buyer dynamics. About 80 million consumers make up the Millennial generation: one of the wealthiest generations ever, spending an estimated $200 billion annually.
Marketing

Examiner.com: "The International Franchise Association (IFA) website should be a first stop for individuals considering purchasing a franchise"

As Shelton Rhodes' article on Examiner.com notes, the IFA has great resources for potential franchise owners to read in order to familiarize themselves with the basics of franchising. Successful franchisees tell potential new franchise owners the most important thing to do when considering buying into a franchise system is to do an extensive amount of research, starting with visiting the IFA's web site. 
Marketing