IFA 2016 Convention Resources

Franchise Development

Would you like to purchase a session from the IFA2016 Convention? Click here for a listing of available sessions. Recordings include slides synced with speaker audio.


Sunday, February 21, 2016, Summits 9:00 am-12:00pm


 International Summit - Track One Session One

 International Summit - Track One Session Two

 International Summit - Track Two Session One

 International Summit – Track Two Session Two

 Financial Summit 

 Franchise Relations Summit

 Franchise Development/Sales Summit  Part One

 Franchise Development/Sales Summit  Part Two 

 Franchise Development/Sales Summit  Part Three

 Franchisee Leadership Summit - Session Two

 New Markets Summit

 Digital Marketing & Technology Summit - Scott Hudler

 Digital Marketing & Technology Summit - Cynthia Hofmann

 The 25th Annual Elements of Successful Franchising


Sunday, February 21, 2016, Concurrent Sessions 2:45pm-4:15pm


 Adjusting for Millennial Customers

 Addressing a PR Crisis in a Social and Online World – Lessons from Case Studies

 Attracting and Engaging Seven Figure Net Worth Candidates to Your Franchise

 Executive Insider: The Keys to Success (and Failure) that No One Tells You...But We Will!*

 Franchisors and Supplier Partnerships: Working Together to Build a Better Brand

 Franchisors: How Will the NLRB's Decision on Joint Employer Standards Impact You and Where Might It Go Next?

 Keeping Tenured Franchisees Motivated and Engaged as the Years Go On

 Market Trends and Success Stories in Franchise M&A (Mergers and Acquisitions)

 Stay Out of Trouble! An Update on Current Employment Law for Franchisees

 Strategies for Improving Franchise Communications

 Supporting Franchisees from an Operations Perspective

 Key Franchise Cases of 2015 that Directly Impact Business Decision-Making

 To Outsource Your Sales or Not to Outsource

 Turning the Tide in an Emerging Brand


Monday, February 22, 2016, Concurrent Sessions 10:15am-11:45am


 A Hire Purpose

 Building an Effective Training Program for Your Franchise System

 Creating a Social Franchise

 Franchisee Growth: How to Grow Beyond an Operator to a Company with Multi-Units

 Franchisees and License Agreements...Things You Need to Know

 Driving Brand Consistency Across Social Media from Infancy to Scale

 Financial Performance Representations: What Franchisors Need to Know About the Latest Regulatory Evolution and How It Affects  Your Item 19

 Help! How Do I Get to 100 Units?

 New Financing Opportunities to Better Qualify Military Veteran Candidates

 Seamless Succession Planning Strategies and How to Transition the Franchise Business to Family or in a Sales Transaction

 Shifting Gears: Modifying Key Franchise Agreement Terms in Response to Recent Regulatory Changes and Advances in  Technology

 Strategies for Working with Franchisee Associations

 Unit Level Economics is a Difference Maker (Driving Profitability through Benchmarking & Performance Groups)

 Get Your Mobile On - Capitalizing on Mobile Devices to Drive Traffic

 The International Franchisee’s Perspective