Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

December People & News

A summary of all the position announcements, franchise news and franchising gives back stories for December 2019.
People, News & Events

The Evolving State of Franchise Marketing: Three Pillars to Live By — Part 3

In part one of this series, we dove into the importance of identifying, communicating, and living a brand soul and ethos — the warm, beating heart of your franchise.  Part two delved into the nitty-gritty of deploying technology to drive efficient marketing execution at scale — the equivalent of your marketing organization’s central nervous system.

How to Text With Customers Effectively

More and more businesses are embracing texting as a customer communication channel, especially as COVID-19 continues to necessitate a "new normal.”