Resources and information presented at the 2023 Convention in Vegas

Annual Leadership Conference Resources

When it comes to an advertising trend that is catching the attention of CMOs everywhere, influencer marketing is at the top of the list.

What you need to know about making data work for you — and why it matters.

Whether it’s how customers are greeted when they walk in the door or the quality and freshness of menu items, one of the greatest challenges for franchisors is to promote consistency across franchise locations.

Don’t underestimate the effects of automation.

We are no longer waiting for the new wave of technology and digital marketing, but actively riding it. In 2021 alone, there was 153.16 billion dollars spent on online ads in the United States. It’s time to meet your customers where they are and where they are spending the majority of their time — online. If you are still hesitant to adopt a digital marketing strategy, or simply unsure as to why you should be leaning into the concept of marketing automation, we’ve provided a few takeaways to help.