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International Franchising Laws

These international franchising law chapters are reproduced with permission from Law Business Research. These articles were published in Getting the Deal Through - Franchise, (contributing editor Philip F. Zeidman).

Woofie’s – A Pet Care Franchise with a Personalized Touch

In September of 2004, two neighbors and friends, Leslie Barron and Amy Reed, left their corporate jobs to pursue a career involving their love and passion for animals. The business eventually evolved into what Woofie’s is today: the first and only all-encompassing pet services franchise brand that includes pet sitting, dog walking and mobile pet grooming.

Tackling 2022: How Hand & Stone Leveraged Digital Marketing Innovation

Without question, Hand & Stone has rapidly established itself as one of the leading massage and facial service brands in the world. With over 500 locations across North America, the brand’s growth represented incredible success, but with aggressive expansion plans came a need for a strong digital marketing strategy. We asked Eric Haberacker, Social Media Director of Hand & Stone Massage and Facial Spa, to hear firsthand about the strategies the brand used as they scaled.