Franchise Resources, Small Business News, & Advice

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, valuable insight and resources from IFA Toolkits, and engaging articles from IFA’s franchise magazine Franchising World.

2023 Toolkits

The 2023 digital archives for IFA's Toolkits.

Marketing

IFA 2023 MARKETING, DEVELOPMENT & TECHNOLOGY TOOLKIT

The IFA’s Marketing, Development, & Technology Toolkit is
your complete guide to unleashing the potential of your brand.
Within this toolkit, you’ll find tried-and-true marketing strategies,
development and operational approaches that pave the way for
success, and groundbreaking technological innovations that fuel
exponential growth. The following pages showcase six esteemed
supplier member companies of the IFA, each offering invaluable
resources and insights. By fully harnessing and implementing
these offerings, you can enhance your company's efficiency and
bolster your business' bottom line. In the realm of your brand's
future, this toolkit is an absolute imperative—a must-read!

Marketing

FTC Resources on Franchise Opportunities

Below are some select resources that the Federal Trade Commission (FTC) recommends for someone who is looking to buy into a franchise opportunity reviews before they buy!

Government Relations

Revolutionize Your Digital Marketing Efforts with Marketing Automation

Now, more than ever, you need an agile and effective business strategy to scale your company from a start-up to an industry giant. Any good business strategy needs an even better execution plan. With all the moving parts of strategy execution, from visioning and setting objectives and missions to resource allocation and ideating action plans, you must be efficient and expedient to gain ground and move fast. This is where marketing automation saves the day. Let’s explore how marketing automation elevates business strategies and provides overall benefit to a brand’s digital marketing campaign.

Marketing

LIFE AT TCA: ACTIVATING FRANCHISE OWNERS FOR EMPLOYEE ADVOCACY RECRUITING EFFORTS

The Cleaning Authority has put a focus in 2022 on bolstering recruiting efforts by activating the network and sharing what it is reallylike to be an employee at a franchise of The Cleaning Authority.

Marketing

TECHNOLOGY IS A TOOL: HELP IT HELP YOU

There are some elements to business that are timeless. Your company’s mission, values and vision typically remain consistent over time. Today, how your business adapts to changing technology is the biggest determinant in its ability to stand the test of time.

Technology