Franchise Resources | Franchise & Small Business News

IFA’s information hub provides resources designed to keep you informed on the latest franchise thought leadership.

Choose from a list of topics. Select curated content that explores what’s important to the franchise community - franchise and small business news, small business trends, advice from franchise experts, and engaging articles from IFA’s franchise magazine Franchising World.

How To Build a Marketing Plan for Your Franchise Business

Franchise business growth is difficult to achieve. The tactics that work for single-location businesses could prove less effective for businesses with multiple locations. To create a successful franchise business, you first need to establish a clear path to reaching your goals. Successful franchises have found that adopting a strategy-first approach enables them to do so – and that begins with your franchise marketing plan.
Marketing

Strategies for Acquiring Approval to Attend IFA 2022 Annual Convention

The future of franchising starts at IFA Annual Convention, and you need to be here. Get up to speed on all the latest technology, gain valuable knowledge and best practices from experienced industry professionals, and source solutions for your company—all in just one trip.
People, News & Events

Encourage Franchisees to Attend IFA’s 2022 Annual Convention

IFA’s Annual Convention is the largest, most relevant conference for the franchise community. It offers valuable networking and educational opportunities for both franchisors and franchisees at any level, in any industry whether you’re a veteran or looking to expand.
People, News & Events

The Creative Conundrum

Are you spending time searching for the right creatives to express your brand? Unleash your best art by letting your brand influencers choose
Marketing