FranBlog

By and For the Franchise Community

Our FranBlog includes the best of franchise success stories from around the world. These personal accounts help you learn directly from the collective experiences of IFA’s franchise community.     

Choose from a list of topics and read personal stories of challenge and success.  Pick up helpful tips on franchising.  Get marketing ideas for small business.  Explore and discover the franchise community from within the franchise community.

How Dream Vacations Builds Powerful Brand Equity for Franchisees

Brand equity – the value derived from a consumer’s perception of a brand name – is vital for any business. Creating strong brand equity takes time and dedication, and involves several factors, such as demonstrating reliability and credibility.
October 02, 2023

Unleashing the Potential of Grassroots PR

Building local buzz and brand awareness is not a simple task. But a grassroots public relations campaign can be a low-cost, highly impactful strategy directed at both the geographic and demographic communities your business serves. In fact, this approach has proven to be one of the most genuine ways of connecting brands with their target audiences in a way that feels personal and authentic.
September 22, 2023

Franchising is Familia

Yolanda Stevenson started TaxiMom with one route in 2004 in Richardson, TX. By 2019, she started her franchising journey, expanding to multiple cities in the Dallas-Fort Worth multiplex.
September 22, 2023

6 Simple Tips to Improve the Customer Experience

As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

70% of consumers regard the quality of their customer experience as crucial. But delivering an unforgettable customer experience is no easy task.
September 11, 2023

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