What is the best e-commerce model for a franchise?

Franchises typically approach e-commerce operations in one of four ways: 

The “pure-play franchisor” model: the franchisor transacts all e-commerce on a global online platform run by headquarters. 

The “pure-play franchisee” model: franchisees handle their own online business at the local level. 

The “shared e-commerce” model: franchisors retain control of the e-commerce channel but let franchisees be part of the overall online selling strategy. 

The “distributed e-commerce” model: franchisors provide standalone, branded websites that are marketed and operated locally by franchisees.