mod 2020

Marketing, Operations & Development (MOD) Virtual Conference

We presented what you needed to know about the future of franchise marketing, operations & development — all in one week!
CFE Credits Available
Yes
October 06 - 09, 2020
|

Virtual Event,
United States

REGISTRATION NOW OPEN

Calling all franchise development, marketing and operations professionals in franchising!

Our popular Franchise Development Conference, Operations Conference and MITcon program were all transitioned to a virtual experience which occurred back-to-back the first week of October.  We featured premier programming, thought leadership and networking opportunities that were accessible directly from your home online – attendees were able to join us live or watch the broadcast at their own convenience.  Interacting and learning from peers in the same area of expertise was a highlight of the week!  Each day focused on both universal topics of interest within each discipline while also addressing the impact of COVID-19 on franchise development, operations and marketing functions.  These unprecedented times have provided an opportunity for franchising to reinvent itself and develop creative and innovative solutions to challenges that we all can learn from.  The synergy between franchise marketing, operations and development was the underpinning of this new virtual event so what better way to address the health and future success of a franchise system than to combine forces and align each one of these important disciplines into one bold week of learning!

If you weren't able to join us, don't worry - you can still gain access to this event on-demand!

Speakers

Speaker

Agenda

A high-level schedule of events can be found below. For a more detailed schedule of events – including session descriptions, speakers and registration – click the “View Full Agenda” button immediately below.
October 6
Session Title
OPERATIONS PROGRAM
Session Title
Welcome
Time Start
01:00 pm
Time End
01:10 pm
Session Title
Plenary: Effectively Managing Change Through Adversity and Doing So With Optimism
Time Start
01:10 pm
Time End
01:40 pm
Session Title
Breakout Sessions (3)
Session Summary
  1. Making Peer Groups More Effective: How to Support Franchisees Now—And Add Long-Term Value Fully Open 
     
  2. Take Advantage of Change and Capture Market Share - Partially Open (40%-50% locations are open)
     
  3. Cop to Coach - Largely Closed ((operating in a very limited/modified capacity)
Time Start
01:45 pm
Time End
02:45 pm
Session Title
Power Break
Time Start
02:45 pm
Time End
03:05 pm
Session Title
Breakout Sessions (3)
Session Summary
  1. Making Peer Groups More Effective: How to Support Franchisees Now—And Add Long-Term ValuePartially Open (40%-50% locations are open)

  2. Take Advantage of Change and Capture Market Share - Largely Closed ((operating in a very limited/modified capacity)
     
  3. Cop to Coach- Fully Open 
Time Start
03:05 pm
Time End
04:05 pm
Session Title
Plenary: Leading with a Revised Business Plan and using Key Performance Indicators to Guide You
Session Summary

Time Start
04:10 pm
Time End
05:00 pm
Session Title
Virtual Happy Hour
Session Summary

Mixology Class (30 person max) or Casual Discussion Rooms (RSVP Required)

Time Start
06:00 pm
Time End
07:00 pm
October 7
Session Title
OPERATIONS PROGRAM
Session Title
Welcome
Time Start
11:30 am
Time End
11:35 am
Session Title
Plenary: Diversity, Equity & Inclusion
Time Start
11:35 am
Time End
12:30 pm
Session Title
Let's Lunch Together - An Intimate Q&A Session with Author & Coach Steve Harper
Time Start
12:35 pm
Time End
01:00 pm
Session Title
Power Break
Time Start
01:00 pm
Time End
01:30 pm
Session Title
Breakout Sessions (3)
Session Summary
  1. Making Peer Groups More Effective: How to Support Franchisees Now—And Add Long-Term ValueLargely Closed ((operating in a very limited/modified capacity)

  2. Take Advantage of Change and Capture Market Share – Fully Open
     
  3. Cop to Coach - Partially Open (40%-50% locations are open)
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Roundtable Discussions
Session Summary

Topics could include:

  1. Field Visits (Traditional vs. Virtual)
  2. Onboard & Training
  3. Coaching Franchisees to a Higher Performance/Profits
  4. Supporting the New Normal of Physical Locations:  Safety, Process Changes, and Training
  5. How to Set, Define and Measure New Brand Standards
  6. Evolve Your Revenue-Generating Practices
  7. Align More Closely with the Changes in Priorities and Habits of Your Consumer Base
  8. Lead Your Support Team to Revise Franchisee Best Practices to Adapt to Changing Circumstances
  9. The Ripple Effect – Cultivating the Power of Positive & Lasting Relationships
  10. Business Planning – How to Focus on Corporate Goals while Ensuring Franchisee Success
  11. How to Manage Location Operations with Reduced Staff and Imposed Restrictions
  12. Communication During the 3 Phases of the Pandemic (Closed, Opening, and Open)
Time Start
02:40 pm
Time End
03:25 pm
Session Title
Closing Remarks
Time Start
03:25 pm
Time End
03:30 pm
Session Title
Operations Program Concludes
Time Start
03:30 pm
Session Title
Virtual Happy Hour
Session Summary

Features Roundtable Discussions (RSVP required).  Topics could include:

  1. Outsourcing Franchise Development - Pros & Cons
  2. How to Create a Budget for Franchise Lead Generation Marketing
  3. Creating a Strategic Lead Generation Marketing Plan for 2021
  4. Live, Recorded and Simulated Webinar - How to Leverage Them in the Discovery Process
  5. Building a Franchise Website that Stands Out and Converts
  6. Lead Generation for $500k+ Investment Concepts
  7. Proven Strategies for Attracting Multi-Unit Operators
  8. Use of Social Media in Your Franchise Development Strategies
  9. Lead Qualifications Best Practices
  10. Using Data/KPIs to Measure Performance of Lead Gen and Development Directors
  11. Creating Content that Improves Organic SEO Rankins and Converts Qualified Leads
  12. Using Data Analytics to Drive Franchise Development PR Success
  13. Changes in lead generation and sales process during COVID
Time Start
05:30 pm
Time End
06:30 pm
October 8
Session Title
FRANCHISE DEVELOPMENT PROGRAM
Session Title
Welcome
Time Start
11:45 am
Time End
11:50 am
Session Title
Opening Plenary: Lead Generation "State of Play"
Time Start
11:50 am
Time End
12:50 am
Session Title
Break
Session Summary

For those that want to stay, join us for a wellness activity.

Time Start
12:50 pm
Time End
01:10 pm
Session Title
Lunch Together
Session Summary

Each room will focus on networking, problem solving, informative dialogue and more. (RSVP required)

Time Start
01:10 pm
Time End
01:35 pm
Session Title
Breakout Sessions (4)
Session Summary
  1. FranDev on Facebook
  2. Maximizing Your Investment with Broker Groups
  3. Talking Candidates Through Uncertainty: Approaches from 3 High-Growth Brands
  4. The Proven Sales Process- Deconstructed
Time Start
01:40 pm
Time End
02:30 pm
Session Title
Break
Time Start
02:30 pm
Time End
03:15 pm
Session Title
Breakout Sessions (4)
Session Summary
  1. FranDev on LinkedIn
  2. Innovations to the Sales Process in the COVID-Era. What processes have brands changed/innovated? 
  3. Re-examining FPR During and After the Pandemic 
  4. Achieving Better Results Through Effective Discovery Days
Time Start
03:15 pm
Time End
04:05 pm
Session Title
Closing Plenary: Brand Storytelling in Franchise Development (for FranDev & Marketing attendees)
Time Start
04:10 pm
Time End
04:55 pm
Session Title
Closing Remarks
Time Start
04:55 pm
Time End
05:00 pm
Session Title
FranDev Program Concludes
Time Start
05:00 pm
Session Title
Happy Hour (for FranDev & Marketing attendees)
Session Summary

Cooking Demo (30 person max) or Casual Discussion Rooms (RSVP Required)

Time Start
05:30 pm
Time End
06:30 pm
October 9
Session Title
MARKETING PROGRAM
Session Title
Welcome
Time Start
11:00 am
Time End
11:05 am
Session Title
Opening Plenary Session with Facebook - Time for a Marketing Reset: Rethinking Ways that Digital and Social Platforms Can Support Your Business Moving Forward
Time Start
11:05 am
Time End
11:30 am
Session Title
Plenary Session - Preparing for the Punches: Marketing Agility, Strategies & Tactics During Crisis
Time Start
11:35 am
Time End
12:00 pm
Session Title
Break
Time Start
12:00 pm
Time End
12:20 pm
Session Title
Let’s Lunch Together: How Franchise Brands Use Yelp to Achieve Hyperlocal Marketing at  Scale
Time Start
12:20 pm
Time End
12:45 pm
Session Title
Problem-Solving Discussions in Breakout Rooms
Time Start
12:45 pm
Time End
01:40 pm
Session Title
Break
Time Start
01:40 pm
Time End
02:00 pm
Session Title
Problem-Solving Discussions in Breakout Rooms
Time Start
02:00 pm
Time End
02:55 pm
Session Title
Closing Remarks
Time Start
02:55 pm
Time End
03:00 pm
Session Title
Marketing Program Concludes
Time Start
03:00 pm
October 6
Session Title
OPERATIONS PROGRAM
Session Title
Welcome
Time Start
01:00 pm
Time End
01:10 pm
Session Title
Plenary: Effectively Managing Change Through Adversity and Doing So With Optimism
Time Start
01:10 pm
Time End
01:40 pm
Session Title
Breakout Sessions (3)
Session Summary
  1. Making Peer Groups More Effective: How to Support Franchisees Now—And Add Long-Term Value Fully Open 
     
  2. Take Advantage of Change and Capture Market Share - Partially Open (40%-50% locations are open)
     
  3. Cop to Coach - Largely Closed ((operating in a very limited/modified capacity)
Time Start
01:45 pm
Time End
02:45 pm
Session Title
Power Break
Time Start
02:45 pm
Time End
03:05 pm
Session Title
Breakout Sessions (3)
Session Summary
  1. Making Peer Groups More Effective: How to Support Franchisees Now—And Add Long-Term ValuePartially Open (40%-50% locations are open)

  2. Take Advantage of Change and Capture Market Share - Largely Closed ((operating in a very limited/modified capacity)
     
  3. Cop to Coach- Fully Open 
Time Start
03:05 pm
Time End
04:05 pm
Session Title
Plenary: Leading with a Revised Business Plan and using Key Performance Indicators to Guide You
Session Summary

Time Start
04:10 pm
Time End
05:00 pm
Session Title
Virtual Happy Hour
Session Summary

Mixology Class (30 person max) or Casual Discussion Rooms (RSVP Required)

Time Start
06:00 pm
Time End
07:00 pm
October 7
Session Title
OPERATIONS PROGRAM
Session Title
Welcome
Time Start
11:30 am
Time End
11:35 am
Session Title
Plenary: Diversity, Equity & Inclusion
Time Start
11:35 am
Time End
12:30 pm
Session Title
Let's Lunch Together - An Intimate Q&A Session with Author & Coach Steve Harper
Time Start
12:35 pm
Time End
01:00 pm
Session Title
Power Break
Time Start
01:00 pm
Time End
01:30 pm
Session Title
Breakout Sessions (3)
Session Summary
  1. Making Peer Groups More Effective: How to Support Franchisees Now—And Add Long-Term ValueLargely Closed ((operating in a very limited/modified capacity)

  2. Take Advantage of Change and Capture Market Share – Fully Open
     
  3. Cop to Coach - Partially Open (40%-50% locations are open)
Time Start
01:30 pm
Time End
02:30 pm
Session Title
Roundtable Discussions
Session Summary

Topics could include:

  1. Field Visits (Traditional vs. Virtual)
  2. Onboard & Training
  3. Coaching Franchisees to a Higher Performance/Profits
  4. Supporting the New Normal of Physical Locations:  Safety, Process Changes, and Training
  5. How to Set, Define and Measure New Brand Standards
  6. Evolve Your Revenue-Generating Practices
  7. Align More Closely with the Changes in Priorities and Habits of Your Consumer Base
  8. Lead Your Support Team to Revise Franchisee Best Practices to Adapt to Changing Circumstances
  9. The Ripple Effect – Cultivating the Power of Positive & Lasting Relationships
  10. Business Planning – How to Focus on Corporate Goals while Ensuring Franchisee Success
  11. How to Manage Location Operations with Reduced Staff and Imposed Restrictions
  12. Communication During the 3 Phases of the Pandemic (Closed, Opening, and Open)
Time Start
02:40 pm
Time End
03:25 pm
Session Title
Closing Remarks
Time Start
03:25 pm
Time End
03:30 pm
Session Title
Operations Program Concludes
Time Start
03:30 pm
Session Title
Virtual Happy Hour
Session Summary

Features Roundtable Discussions (RSVP required).  Topics could include:

  1. Outsourcing Franchise Development - Pros & Cons
  2. How to Create a Budget for Franchise Lead Generation Marketing
  3. Creating a Strategic Lead Generation Marketing Plan for 2021
  4. Live, Recorded and Simulated Webinar - How to Leverage Them in the Discovery Process
  5. Building a Franchise Website that Stands Out and Converts
  6. Lead Generation for $500k+ Investment Concepts
  7. Proven Strategies for Attracting Multi-Unit Operators
  8. Use of Social Media in Your Franchise Development Strategies
  9. Lead Qualifications Best Practices
  10. Using Data/KPIs to Measure Performance of Lead Gen and Development Directors
  11. Creating Content that Improves Organic SEO Rankins and Converts Qualified Leads
  12. Using Data Analytics to Drive Franchise Development PR Success
  13. Changes in lead generation and sales process during COVID
Time Start
05:30 pm
Time End
06:30 pm
October 8
Session Title
FRANCHISE DEVELOPMENT PROGRAM
Session Title
Welcome
Time Start
11:45 am
Time End
11:50 am
Session Title
Opening Plenary: Lead Generation "State of Play"
Time Start
11:50 am
Time End
12:50 am
Session Title
Break
Session Summary

For those that want to stay, join us for a wellness activity.

Time Start
12:50 pm
Time End
01:10 pm
Session Title
Lunch Together
Session Summary

Each room will focus on networking, problem solving, informative dialogue and more. (RSVP required)

Time Start
01:10 pm
Time End
01:35 pm
Session Title
Breakout Sessions (4)
Session Summary
  1. FranDev on Facebook
  2. Maximizing Your Investment with Broker Groups
  3. Talking Candidates Through Uncertainty: Approaches from 3 High-Growth Brands
  4. The Proven Sales Process- Deconstructed
Time Start
01:40 pm
Time End
02:30 pm
Session Title
Break
Time Start
02:30 pm
Time End
03:15 pm
Session Title
Breakout Sessions (4)
Session Summary
  1. FranDev on LinkedIn
  2. Innovations to the Sales Process in the COVID-Era. What processes have brands changed/innovated? 
  3. Re-examining FPR During and After the Pandemic 
  4. Achieving Better Results Through Effective Discovery Days
Time Start
03:15 pm
Time End
04:05 pm
Session Title
Closing Plenary: Brand Storytelling in Franchise Development (for FranDev & Marketing attendees)
Time Start
04:10 pm
Time End
04:55 pm
Session Title
Closing Remarks
Time Start
04:55 pm
Time End
05:00 pm
Session Title
FranDev Program Concludes
Time Start
05:00 pm
Session Title
Happy Hour (for FranDev & Marketing attendees)
Session Summary

Cooking Demo (30 person max) or Casual Discussion Rooms (RSVP Required)

Time Start
05:30 pm
Time End
06:30 pm
October 9
Session Title
MARKETING PROGRAM
Session Title
Welcome
Time Start
11:00 am
Time End
11:05 am
Session Title
Opening Plenary Session with Facebook - Time for a Marketing Reset: Rethinking Ways that Digital and Social Platforms Can Support Your Business Moving Forward
Time Start
11:05 am
Time End
11:30 am
Session Title
Plenary Session - Preparing for the Punches: Marketing Agility, Strategies & Tactics During Crisis
Time Start
11:35 am
Time End
12:00 pm
Session Title
Break
Time Start
12:00 pm
Time End
12:20 pm
Session Title
Let’s Lunch Together: How Franchise Brands Use Yelp to Achieve Hyperlocal Marketing at  Scale
Time Start
12:20 pm
Time End
12:45 pm
Session Title
Problem-Solving Discussions in Breakout Rooms
Time Start
12:45 pm
Time End
01:40 pm
Session Title
Break
Time Start
01:40 pm
Time End
02:00 pm
Session Title
Problem-Solving Discussions in Breakout Rooms
Time Start
02:00 pm
Time End
02:55 pm
Session Title
Closing Remarks
Time Start
02:55 pm
Time End
03:00 pm
Session Title
Marketing Program Concludes
Time Start
03:00 pm
Operations Program (2-day)
199
$
Franchise Development Program (1-day)
99
$
Marketing Program (1-day)
99
$

FAQs

To contact the IFA Conferences Department, please email events@franchise.org.

How many CFE credits will I receive for my participation?

What does my registration include?

Preparing for the Virtual Event

What is the registration cancellation policy?

Impact of the Coronavirus in our Community