Franchise Expo West
The International Franchise Association (IFA) is a proud sponsor of this event.
Franchise Expo West also offers the industry's most comprehensive conference and educational program to gain the ins and outs and behind the scenes information needed for success right from the start. Thousands of entrepreneurs and future business owners from across the United States will attend Franchise Expo West, looking for franchise opportunities. Visitors will have the chance to meet face-to-face with over 200 proven franchise opportunities in every industry, across every investment level, full-time and part-time.
In an expanded partnership between MFV Expo and the IFA, all exhibitors can take advantage of official IFA learning sessions on Friday, March 18, and Saturday, March 19. There are also learning sessions geared toward CFE candidates seeking certification, those will be offered at the expo on Thursday, March 17, for an additional fee. Whether you are already attending the Expo or are looking for more ways to earn CFE credits, the Thursday CFE Sessions are a great way to learn and earn!
Many franchise brands have a dedicated focus to recruit diverse talent across the business - from supporting more owners from underrepresented communities to cultivating more minority-owned brands and suppliers. Join this session to hear how other brands are working to identify, recruit, support, and advance more diversity in franchising and how that can help you identify your next opportunity.
Franchisors often struggle to keep a finger on the pulse of profitability and other key financial metrics of their franchisees, as well as the franchisor. This session will focus on best practices and success stories among franchisors, who have used financial analytics to maximize the financial success of their franchise.
Speaker: Jeff Lewis, CFE, Assistant Vice President of Franchise Support, Propelled Brands
Join us for a conversation on how women can be very successful in franchising, to include discussions around:
Moderator: Emily George, Senior Client Consultant, Franchise Business Review
Speakers: Emily Staples, Owner, FASTSIGNS of Gilbert, AZ; Wendy Dalpez, Career Ownership Coach and Owner, The Entrepreneur's Source
This session will help franchisors learn how to make franchise marketing better and smarter. Marketing guidelines and various synchronized approaches will be discussed including integrated digital marketing and public relations. Learn how to optimize and utilize SEO and best practices while optimizing your marketing strategies for franchise growth goals, budgets, and ROI.
Speaker: Matthew Jonas, President, TopFire Media
Balancing Marketing for Franchisees & Consumers: Is your system trying to figure out how to split marketing efforts for finding both franchisees and finding end-user customers? Learn how to develop a strategic approach that maximizes resources and strikes an optimal balance to get the best possible outcome.
Moderator: Amanda House, CFE, Account Manager, 919 Marketing Company
Speakers: Michael White, President, Venture X Franchising, LLC; Tray Doster, Director of Franchise Sales, Zaxby's Franchising LLC; Tim Courtney, CFE, VP, Franchise Development, PuroClean, Inc.
Although veterans make up about 7% of the population, they make up 14% of all franchisees in America. Why? Because veterans come to the table with all the tools they need to become business owners. The skills attained the military, including leadership, discipline, and teamwork, are the same that make successful entrepreneurs. And, as we know, franchising allows veterans to go into business with the backing of a proven business model and a team of support. Did you know that 99% of franchisors think that veterans are a good fit as employees within their company? Did you know that 97% of franchisors say that veterans make excellent franchisees? Or that 70% of franchises have brought on a veteran franchisee in the last year? Join us for franchising wide insights from veterans on how what they learned in the military leads to franchising success AND how franchising has become their new call to service as business and community leaders.
Speakers: Ron Bender, CFE, Director, Franchise Relations, Threshold Brands; Jimmy Weeks, Founder & CEO, Internet Strategy Labs; Eric Johnson, Manager, Veterans Programs, IFA Foundation
This session will focus on the most effective funding strategies for prospective franchise buyers and franchise brands. Strategies that include SBA lending, ROBS funding and other programs that allow for franchisees to secure the funding they need quickly, safely and economically.
Speakers: Mike Minitelli, Head of Franchise Funding, Benetrends; Sara Vrancik, Funding Consultant, Benetrends
Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.
Speaker: Matthew Jonas, President, TopFire Media
The lack of labor and challenges that come with worker shortages are not going away anytime soon. In a comprehensive study of the franchise marketplace preceding the pandemic, franchisors in the commercial/residential, personal services, and food service industries reported that 100% of franchise operators felt they could grow sales in their existing territories or geographic markets. However, 69% felt that labor was holding them back from realizing this growth. Their sentiment was they could get 2X to 5X more growth in the next 3-5 years if it were not for the challenges associated with finding the right people. Our panelists will share the 10 specific things to do to equalize the playing field.
Moderator: Paul Rocchio, CFE, Vice President, Development & Member Services, IFA
Speakers: Ron Bender, CFE, Director, Franchise Relations, Threshold Brands; Brady Lee, President, Graze Craze; Bud Summers, EVP, Operations, PuroClean, Inc.
The International Franchise Association (IFA) is a proud sponsor of this event and all IFA members receive a 7% discount when they exhibit at the show.
Franchise Expo West is owned and operated by MFV Expositions, producers of shows in the United States, Mexico, the United Kingdom and Germany. Franchise Expo West is sponsored by the International Franchise Association (IFA).
208 Harristown Road, Suite 102
Glen Rock, New Jersey 07452
Franchise Expo Houston - email@example.com
Franchise Expo Nashville - firstname.lastname@example.org
Franchise Expo South - email@example.com
International Franchise Online Exposition - firstname.lastname@example.org
The International Franchise Expo - email@example.com