Franchise Activation Conference

Franchise Activation Conference

Hosted by LOCALACT, Google and the International Franchise Association
CFE Credits Available
No
December 02 - 03, 2020
|

Virtual Event - EST,
United States

Google Partners Connect's Franchise Activation Conference

Presented by LOCALACT, in partnership with Google and IFA

Join us for the franchising industry’s premier event focused on helping franchisees and local business owners achieve growth in 2021.

This virtual event will feature two days of informative keynote sessions and panel discussions focused on helping franchisees learn best practices in marketing, better understand how recent public policy and governmental changes affect their businesses, and more as they plan for revenue growth in 2021.

The best part? Registration is free!

Speakers

Speaker

Agenda

December 2, 2020
Session Title
Day 1 Welcoming Remarks
Session Summary

Speaker: Alex Porter, CFE, CEO, Location3

Time Start
01:00 pm
Time End
01:05 pm
Session Title
Opening Keynote: The 2021 Comeback
Session Summary

Paul Pickett will discuss his thoughts on how franchise owners can take the lessons learned from 2020 and turn them into business wins in 2021.

Speaker: Paul Pickett, CFE, CDO, Wild Birds Unlimited

Time Start
01:10 pm
Time End
01:45 pm
Session Title
Putting Google to Work for Your Franchise
Session Summary

You don’t need a five-figure advertising budget to drive positive ROI in digital marketing. During this session, Google will discuss opportunities for franchise owners to drive increases in customers and revenue without breaking the bank.

Speaker: Google Team

Time Start
01:50 pm
Time End
02:25 pm
Session Title
Break
Time Start
02:25 pm
Time End
02:40 pm
Session Title
IFA Advocacy: Resources & Information to Help Your Franchise Thrive
Session Summary

The International Franchise Association was founded in 1960 and has been a key advocate for the franchising industry ever since. This session will highlight resources within the IFA that franchise owners can take advantage of to help their businesses achieve success. 

Speaker: Erica Farage, VP, Political Affairs & Grassroots Advocacy, IFA

Time Start
02:40 pm
Time End
03:15 pm
Session Title
Protecting Your Business & Your Customers: How to Prepare for Policy Changes & Compliance
Session Summary

2020 has brought about a number of changes that impact the way franchise owners operate their businesses and engage with customers. This session will highlight key changes in public policy and legal compliance that all business owners and franchisees need to consider going forward. 

Speaker: Brian Schnell, CFE, Partner & Chair of Franchise Practice, Faegre Drinker Biddle & Reath LLC

Time Start
03:20 pm
Time End
03:55 pm
Session Title
Day 1 Closing Remarks
Session Summary

Speaker: Rishiraj Chowdhury, Head of Agency, Google

Time Start
03:55 pm
Time End
04:00 pm
December 3, 2020
Session Title
Day 2 Welcoming Remarks
Session Summary

Speaker: Jennifer Brandeen, Chief Revenue Officer, IFA

Time Start
11:00 am
Time End
11:05 am
Session Title
Franchisee Spotlight - Key Takeaways from 2020
Session Summary

Let’s hear from our peers. This panel discussion features multiple franchisees and business owners sharing their stories of success, challenges faced and lessons learned from 2020. 

Moderator: IFA Franchisee Forum

Panelists: Franchisees Guests 

Time Start
11:10 am
Time End
11:45 am
Session Title
Maximizing Google My Business & Local Search
Session Summary

Google My Business is a digital storefront for franchise owners. This session will discuss how you can make the most of your GMB profiles and highlight how a robust local search program can drive real revenue for your business.

Speaker: Google Team

Time Start
11:50 am
Time End
12:25 pm
Session Title
Break
Time Start
12:25 pm
Time End
12:40 pm
Session Title
Creating a More Diverse & Inclusive Workplace
Session Summary

Your team and your employees are often the greatest asset of your franchise. This session will discuss how you can create a more inclusive workplace, and more opportunities for your business to grow and positively impact your community. 

Time Start
12:40 pm
Time End
01:15 pm
Session Title
IFA Membership Benefits for Franchisees
Session Summary

As a franchisee and business owner, becoming a member of the International Franchise Association offers you a wealth of benefits, resources and opportunities to help you grow your business. Learn more about membership from the IFA’s Franchisee Forum Team. 

Speaker: IFA Franchisee Forum Team

Time Start
01:20 pm
Time End
01:55 pm
Session Title
Conference Closing Remarks
Time Start
01:55 pm
Time End
02:00 pm
December 2, 2020
Session Title
Day 1 Welcoming Remarks
Session Summary

Speaker: Alex Porter, CFE, CEO, Location3

Time Start
01:00 pm
Time End
01:05 pm
Session Title
Opening Keynote: The 2021 Comeback
Session Summary

Paul Pickett will discuss his thoughts on how franchise owners can take the lessons learned from 2020 and turn them into business wins in 2021.

Speaker: Paul Pickett, CFE, CDO, Wild Birds Unlimited

Time Start
01:10 pm
Time End
01:45 pm
Session Title
Putting Google to Work for Your Franchise
Session Summary

You don’t need a five-figure advertising budget to drive positive ROI in digital marketing. During this session, Google will discuss opportunities for franchise owners to drive increases in customers and revenue without breaking the bank.

Speaker: Google Team

Time Start
01:50 pm
Time End
02:25 pm
Session Title
Break
Time Start
02:25 pm
Time End
02:40 pm
Session Title
IFA Advocacy: Resources & Information to Help Your Franchise Thrive
Session Summary

The International Franchise Association was founded in 1960 and has been a key advocate for the franchising industry ever since. This session will highlight resources within the IFA that franchise owners can take advantage of to help their businesses achieve success. 

Speaker: Erica Farage, VP, Political Affairs & Grassroots Advocacy, IFA

Time Start
02:40 pm
Time End
03:15 pm
Session Title
Protecting Your Business & Your Customers: How to Prepare for Policy Changes & Compliance
Session Summary

2020 has brought about a number of changes that impact the way franchise owners operate their businesses and engage with customers. This session will highlight key changes in public policy and legal compliance that all business owners and franchisees need to consider going forward. 

Speaker: Brian Schnell, CFE, Partner & Chair of Franchise Practice, Faegre Drinker Biddle & Reath LLC

Time Start
03:20 pm
Time End
03:55 pm
Session Title
Day 1 Closing Remarks
Session Summary

Speaker: Rishiraj Chowdhury, Head of Agency, Google

Time Start
03:55 pm
Time End
04:00 pm
December 3, 2020
Session Title
Day 2 Welcoming Remarks
Session Summary

Speaker: Jennifer Brandeen, Chief Revenue Officer, IFA

Time Start
11:00 am
Time End
11:05 am
Session Title
Franchisee Spotlight - Key Takeaways from 2020
Session Summary

Let’s hear from our peers. This panel discussion features multiple franchisees and business owners sharing their stories of success, challenges faced and lessons learned from 2020. 

Moderator: IFA Franchisee Forum

Panelists: Franchisees Guests 

Time Start
11:10 am
Time End
11:45 am
Session Title
Maximizing Google My Business & Local Search
Session Summary

Google My Business is a digital storefront for franchise owners. This session will discuss how you can make the most of your GMB profiles and highlight how a robust local search program can drive real revenue for your business.

Speaker: Google Team

Time Start
11:50 am
Time End
12:25 pm
Session Title
Break
Time Start
12:25 pm
Time End
12:40 pm
Session Title
Creating a More Diverse & Inclusive Workplace
Session Summary

Your team and your employees are often the greatest asset of your franchise. This session will discuss how you can create a more inclusive workplace, and more opportunities for your business to grow and positively impact your community. 

Time Start
12:40 pm
Time End
01:15 pm
Session Title
IFA Membership Benefits for Franchisees
Session Summary

As a franchisee and business owner, becoming a member of the International Franchise Association offers you a wealth of benefits, resources and opportunities to help you grow your business. Learn more about membership from the IFA’s Franchisee Forum Team. 

Speaker: IFA Franchisee Forum Team

Time Start
01:20 pm
Time End
01:55 pm
Session Title
Conference Closing Remarks
Time Start
01:55 pm
Time End
02:00 pm
Registrant
0
$
Register

Sponsors

Sponsors
Interested in sponsoring this event? Contact Lynette James, Sr. Director of Sponsorships & Exhibits, for more information at ljames@franchise.org.

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org or call 202-662-0763.