Emerging Franchisor Virtual Conference

The CULTURE of a successful franchise brand (the HEART of the fitness of a brand)

• Creating a culture of positivity and fortitude
• Need strong culture in place for growth, sustainability, development and giving back
• Using culture to communicate with your franchisees and consumers
• Creating a strong core (the right culture) that allow you to do all the other processes to run a successful franchise business

“Fitness” Check – Setting Your System Up from the Beginning for Long-Term Success

• What are the main foundational pillars you need to have in place and what do they look like to be successful – is your brand physically fit in these areas to complete the race?  This is an overview and breakout sessions will feed off of these pillars into deep dive tracks.
   
  • OPERATIONS (Systems, Unit Level Economics, Standards, Training, Franchisee Relationships)
  • MARKETING & TECHNOLOGY (Market Research, Planning, Platforms, Assets, Messaging, Advertising Fund)
  • FRANCHISE DEVELOPMENT (Profile, Process, Recruiting, Real Estate, Construction)

TRAINING/BUILDING YOUR CORE

• Franchisee Profitability & Unit Level Economics – developing a ULE Strategy
• Evolving Your Corporate Structure/How to Evolve Your Core in the Early Stage (infrastructure)

MAINTENCE/GROWTH

• Franchise Development – Developing your Franchisee Profile/Processes/awarding a franchise the right way (what are the important considerations to select the best franchisees)

ENDURANCE

• Integrating Your Culture & Building Strong Franchisee Relations and Communication Programs

How do you sustain/innovate/grow during times of crisis (the impact of the pandemic, economic downturn, civil unrest, community divisions, etc.) – getting ready/bracing for the impact, having a plan to come out the other side?

Legal Issues to Consider During and After the Pandemic

Legal Issues/Updates to Understand as an Outcome of the Pandemic:  a conversation with lawyers and others about what to look for/change as a result of the pandemic including your FDD, leases, FASB, etc. This session will provide much-needed guidance.

TRAINING/BUILDING YOUR CORE

• Financial Infrastructure – Strategic Planning, Funding Your Expansion, Capital for Growth (for Franchisor & Franchisee), Funding Your Growth Before Royalty Sufficiency

MAINTENANCE/GROWTH  

• Franchise Development – Recruiting (messaging/marketing and what is the right mix?)

ENDURANCE

• Corporate Training/Staffing
  • (what is the right mix of staff, should they have franchise experience?  How do you recruit  (word of mouth, recruiters) and train them, when and how to add, etc.  What are the creative ways to build a strong corporate team on a limited budget without compromising company culture/core values?  Hear what have others (who have gone before us) done successfully. What about offering incentives for executive team vs. large salary; instituting Advisory Boards; help with financing, etc. as a means to capturing franchise talent to join your team.

TRAINING/BUILDING YOUR CORE

• Financial Infrastructure – Funding Your Expansion, Capital for Growth (for Franchisor & Franchisee), Funding Your Growth Before Royalty Sufficiency
• Franchisee Profitability & Unit Level Economics – developing a ULE Strategy
• Evolving Your Corporate Structure/How to Evolve Your Core in the Early Stage (infrastructure)
• Technology – setting up the system and platforms properly (website, infrastructure, communications, marketing platforms)

MAINTENANCE/GROWTH

• Franchise Development – Developing your Franchisee Profile/Processes/awarding a franchise the right wa
• Franchise Development – Lead Acquisition (messaging/marketing and what is the right mix?
• Consumer Marketing (+ helping your franchisees market the business)
• How Does Operations Support Increasing Sales & Profitability

ENDURANCE

• Integrating Your Culture & Building Strong Franchisee Relations and Communication Programs  
• Corporate Training/Staffing (what is the right mix of staff, how do you recruit and train them, when and how to add, etc.)
• Enforcing Compliance with System Standards While Maintaining Franchise Relations

My Franchise is Gaining Momentum in the Marathon so how do I know When to Grow/Add?

• What are the Key Benchmarks/KPIs so you know when to grow in a smart way (when do you add staff?  When do you take on more franchisees? How do I scale the business up, when and how?)

I have a good foundation in place, a strong ULE strategy, a talented corporate team, an established development plan, I’m ready to grow the right way…so what’s next?  This session will showcase how to stay strong and be prepared for the next curve ball.