emerging franchisor conference

Emerging Franchisor Conference

Are you looking to become the next big brand? Whether you are trying to kick-start your franchise system or take it to the next level, IFA’s Emerging Franchisor Conference was designed for entrepreneurs like you.
CFE Credits Available
Yes
November 19 - 21, 2019
|

Hilton Nashville Downtown
121 4th Ave. South
Nashville, TN 37201
United States

Come and Learn the Essentials for Franchise Success

Our primary mission at IFA’s Emerging Franchisor Conference is to help emerging franchisors know what it takes in today’s real world to grow, protect and evolve an emerging franchise brand to the next stage of sustainability.

Speakers

Speaker
Additional Speakers

Mary Ann O'Connell

President
FranWise®

Nancy Bigley

COO
Painting with a Twist

Dustin Hansen, CFE

CEO
InXpress

Candace Couture

VP of Business Development
Planet Fitness

Richard Simtob

Partner & Director
ZOUP! Eatery

Shannon Wilburn

CEO & Co-Founder
Just Between Friends

Ashley Schuetz

VP, Marketing
Massage Heights

Agenda

The objective for emerging franchisors is to get past emerging and achieve sustainability. Many of the biggest challenges emerging franchisors face stem from the difficulty in grasping all of franchising’s nuances— the passion, hard work and everything else it takes to design, build and grow a successful franchise business, which is different in key respects from the franchisor’s core business. As an emerging franchisor, there is nothing more important than understanding and embracing the key strategic pillars to sustainable growth.

IFA’s EFC 2019 is in Nashville this November, so come hear the sweet sounds of success from many of the country’s top franchise executives, all of whom fully believe in giving back to today’s emerging franchisor leaders, just as they were helped by others when they too were at that emerging stage.
TUESDAY, NOVEMBER 19, 2019

 

 

 

 

Session Title
Registration Desk Open
Time Start
01:30 pm
Time End
05:00 pm
Session Title
 Welcome and General Session-Do As I Say, Not As I Did!
Session Summary

Everyone makes mistakes. Some learn from those mistakes and go on to tremendous success as a result. This panel of accomplished franchise executives will set their egos aside for this session and talk about the mistakes they made and how they overcame them; so you don’t have to learn the hard way. 

Moderator: David Barr, Chairman, PMTD Restaurants; Managing Director, Franworth; IFA Chair of the Board
Speakers: Jeremy Morgan, CEO, WellBiz Brands, Inc.; Bob Ritter, EVP, Operations, Frisch's Restaurants, Inc.; Steve White, President & COO, PuroClean, Inc

Time Start
02:15 pm
Time End
03:30 pm
Session Title
Problem-Solving Roundtables
Session Summary

Come to this session with the top 2-3 “burning issues” or top challenges you face at your business. Attendees, seated around roundtables, brainstorm solutions, share best practices and ideas to address these challenges. Each table is facilitated by an experienced franchisor C-Suite executive. These potential solutions are reported out to the group live.

Time Start
03:30 pm
Time End
05:00 pm
Session Title
Fireside Chat with the Co-Founder of Nashville’s Creative Nation
Session Summary

                   

Join us for an intimate fireside chat led by conference emcee, Susan Beth, as she interviews Beth Laird, Co-Founder & CEO of Creative Nation; a music publishing, management and record company located in Nashville. Beth will share her journey in launching and building a brand as well as her experiences as a female CEO in the music industry.  What is her recipe for building an effective team? How does Beth build strong relationships between Creative Nation and her singer/songwriters? In this candid Q&A, Beth will also discuss insights on the importance of enlisting the right clients and how each one impacts the company culture. Sounds a lot like running a successful franchise operation? Well, it is! To top it off, Beth will share some fun facts about the Nashville music scene. This will be a unique and enlightening session you don’t want to miss!
 
Moderator: Susan Beth, COO, NRD Capital
Speaker: Beth Laird, Co-Founder & CEO, Creative Nation; a music publishing, management and record company located in Nashville

Time Start
05:00 pm
Time End
05:30 pm
Session Title
Happy Hour at Tin Roof Nashville
Time Start
05:45 pm
Time End
07:00 pm
WEDNESDAY, NOVEMBER 20, 2019
Session Title
Registration Desk Open
Time Start
08:00 am
Time End
05:00 pm
Session Title
Continental Breakfast with Table-Top Exhibitors
Time Start
08:00 am
Time End
08:30 am
Session Title
General Session-Effective Collaborative Leadership is the Difference Maker for Emerging Franchisors     
Session Summary

One of the biggest challenges for emerging franchisors is not the franchise network’s products and services, but rather learning how to be an effective franchisor in addressing all of franchising’s nuances and challenges. During this session we engage in a robust discussion on the following:

  • How do we lead franchisees in a way that builds trust, and what are the key leadership differences now that I am an emerging franchisor?
  • How do we create the right culture where franchisees have a voice and are key stakeholders in the brand, but we don’t give up my decision-making authority as the franchisor?
  • How do we build productive franchise relationships to sustain our brand’s growth through effective system change and ever-changing customer demands?

Speakers: Ken Hutcheson, CFE, President, U.S. Lawns; Brian Schnell, CFE, Partner, Faegre Baker Daniels LLP

Time Start
08:30 am
Time End
09:30 am
Session Title
General Session-Simplifying Financing for Emerging Brand Franchisees
Session Summary

 

  • When should we begin to discuss funding with a candidate?
  • How involved should I be in the funding process?
  • What are the best practices?
  • Am I ready for the SBA?

Moderator: Dallas Kerley, CFE, President & CEO, Benetrends Financial
Speakers: Rocco Fiorentino, CFE, President & CEO, PrimoHoagies; Matthew Karahalios, Franchise Development Manager, Burn Boot Camp

Time Start
09:30 am
Time End
10:15 am
Session Title
Two Concurrent Sessions
Session Summary

1. Get a Grip on Your Business: Traction and the EOS Way to Structure for Success 

A vision without a plan is a wish. Join us and learn how EOS [Entrepreneurial Operating System] can put your business on an organized path to success through action, not wishful thinking. We share important elements of the system we use and offer real, actionable tips and insights from franchisors and franchisees that use this tool. Learn why so many companies have used this tool, and your first steps to implement in your business.

Speakers: Brian Church, Managing Partner, Clear Summit Group; Tam Kennedy, CFE, Franchisee, Owner-Taco John’s, Twin City TJ’s, Inc.; Richard Simtob, Partner & Director, ZOUP! Eatery


2. Building Your Advisory Board: What No One Else Will Tell You But What You Really Need to Know

Wondered the best way to go about pulling together a top-notch, momentum-building Advisory Board but not sure how to do it or if you even should? Join us for this session as we explore best practices along with the “What Not to Do’s” of assembling a winning Board to help move your company forward. We cover how to outline parameters for participation, compensation, terms of service, service roles, meeting frequency and other must-cover topics you need to hear before you step into building your Advisory Board. If you’ve been thinking about bringing on an Advisory Board, but wondered if you should, this session is for you.

Speakers: John Francis, Board of Directors, Sport Clips, Inc.; David Oppenheim, CFE, Shareholder, Greenberg Traurig, LLP; Shannon Wilburn, CFE, CEO & Co-Founder, Just Between Friends

Time Start
11:30 am
Time End
12:30 pm
Session Title
General Session-How to Successfully Scale Your Franchise Business and Avoid the Pitfalls of Growth
Session Summary

 

  • Understanding the pain of not adjusting properly for growth.
  • How to know when to hire the next group of employees.
  • Best practice of a franchisor org chart.
  • Understanding the ROI of proper franchisee support.
  • Franchise engagement throughout the process of growth.

Speakers: Evan Hackel, CFE, Founder & CEO, Tortal Training; Dustin Hansen, CFE, CEO, Americas, InXpress; Steve Truett, CFE, President Aire Serve Heating and Air Conditioning

Time Start
10:30 am
Time End
11:30 am
Session Title
Boxed Lunches with Roundtable Discussions
Time Start
12:35 pm
Time End
02:05 pm
Session Title
Refreshment Break with Table-Top Exhibitors
Time Start
10:15 am
Time End
10:30 am
Session Title
Two Concurrent Sessions
Session Summary

1. The Operational Cycle of Success: Comprehensive Scalable Franchise Support

  • Foundation/Infrastructure: Decide what you want to build and how to get the franchisees to follow you. Understand their needs, your goals and align them.
  • Tools: Field visits and calls; technology that gets you relevant data; third-party resources
  • Execution: Use technology to make calls, visits, meeting content et al prescriptive. Be ahead of the franchisees as they grow and learn to help them with specific needs. Make sure all the tools and prescriptions are aimed to achieve your mutual goals.
  • Measurement: Use technology to gather and analyze data pertaining to results and to adjust support as needed. (Lather, rinse, repeat).

Everything is scalable so that an emerging franchisor can use resources wisely. Technology, used well, will expand a person’s reach so the need for support staff can be modulated.

Speakers: Nancy Bigley, CFE, COO, Painting with a Twist, LLC; Mary Ann O’Connell, CFE, President, FranWise®

2. How to Grow Your Brand on a Modest Budget 

Developing your brand doesn’t have to break the bank. Join us for this session and learn how to generate exposure by implementing creative and cost-efficient strategies to increase brand awareness and grow your brand. 

Moderator: Ashley Schuetz, CFE, VP, Marketing, Massage Heights
Speakers: JD Busch, CFE, Regional Developer & Multi-Unit Franchisee, Massage Heights and Amazing Lash Studio; Keith Dziki, CFE, Executive Director, Development, Wireless Zone; Bryan Lively, VP, Operations, Goldfish Swim School Franchising, LL

Time Start
02:15 pm
Time End
03:15 pm
Session Title
Refreshment Break with Table-Top Exhibitors
Time Start
03:15 pm
Time End
03:45 pm
Session Title
General Session-Franchise Sales Process and Keys to Success
Session Summary

The growth of a franchise brand is dependent on a strong business model, solid unit level economics, great brand recognition and choosing the right franchisees. During this General Session you learn how to profile your ideal franchise candidate and how to build a sales strategy to find, qualify and on-board them. A brain power exercise helps identify the top three lead sources for awarding franchises. Finally, you learn how to budget appropriately for your growth and develop sound marketing strategies to effectively spend your franchise development marketing dollars to provide a solid ROI for your efforts. Join us to strengthen and improve your franchise sales process!

Moderator: Alan Majerko, VP, Corporate Development, Winmark Franchise Partners
Speakers: Candace Couture, CFE, VP, Business Development, Planet Fitness; Matt Kurowski, COO, Soccer Shots Franchising, LLC; Steve Murphy, President, Franchising, Winmark Corporation; Amy Reed, CoOwner & Co Founder, Woofie’s Pet Ventures, LLC

Time Start
03:45 pm
Time End
05:30 pm
Session Title
Reception with Table-Top Exhibitors
Time Start
05:30 pm
Time End
06:30 pm
THURSDAY, NOVEMBER 21, 2019
Session Title
Registration Desk Open
Time Start
08:00 am
Time End
12:15 pm
Session Title
Continental Breakfast with Table-Top Exhibitors
Time Start
08:00 am
Time End
08:30 pm
Session Title
General Session-Financial Acumen - The Bottom Line
Session Summary

How do I run the financial side of my business? In this session, our expert panel will share the systems you should have in place to drive a healthy P&L statement.

Speakers: Bobby Fradella, Director, Franchise Operations, Walk-Ons Bistreaux & Bar; Ron Herbert, CFO, FASTSIGNS International; Doug Hornsby, Operator, Walk-Ons Bistreaux & Bar of Myrtle Beach, SC

Time Start
08:30 am
Time End
09:30 am
Session Title
Refreshment Break with Table-Top Exhibitors
Time Start
09:30 am
Time End
09:55 am
Session Title
General Session-The Power of Brands – Featuring the Nashville Songwriters Association International
Session Summary

What’s in a name? The answer may be more than you think. A brand name is one of the most valuable assets a company possesses. It lends credibility to a product or service, provides an assurance of quality, and lets consumers know what they can expect. Franchising is built on the “Power of Brands.” 

Hear from IFA’s Vice President of Political Affairs & Advocacy, Erica Farage, about the IFA’s “Power of Brands” campaign and how you can get involved to highlight your growing business. And then, sing along to performers from the Nashville Songwriters Association International who have written some of your favorite country hits. NASI is dedicated to protecting the rights, intellectual property and brands for the future of the profession of songwriting and to educate, elevate and celebrate the songwriter and to act as a unifying force within the music community and the community at large.

Speakers: Erica Farage, Vice President, Political Affairs and Advocacy, IFA; Chris DeStefano, Grammy Award-Winning Songwriter, Producer and Multi-Instrumentalist; Brett James, Grammy-Winning Songwriter and Owner, Cornman Music

Time Start
10:00 am
Time End
11:00 am
Session Title
Two Concurrent Sessions
Session Summary

1.    From Business Owner to Franchisor: Best Practices for Happy, Healthy Franchisees

Now that you have recruited and closed the sale, how do you ensure your franchisees are successful? Learn best practices for onboarding, training and continued franchisee engagement including:

  • Smart Start: Setting your franchisee up for success.
  • Communications: Gone are the days of reading email: Consider Intraweb, Webinars, Video, Face-to-Face in order to be effective.
  • Benchmarking Data: Business is all about tracking results.
  • Freedom Within the Framework: How to manage brand integrity while working with entrepreneurial franchisees.
  • Franchisee Engagement: Feed Them! Brand promise, cause marketing, franchising gives back.

Moderator: Saunda Kitchen, CFE, Owner, Mr. Rooter of Sonoma County, CA
Speakers: Tom Baber, Franchise Owner, Money Mailer of Mercer, Somerset County and Owner, IHOP; Mitch Cohen, Franchisee, Jersey Mike's Subs of East Meadow, NY

2. Unit Level Economics - The Key to Franchisee Satisfaction and Achieving Robust Franchise Sales

Few things are as critical to franchisee satisfaction and franchise sales than strong unit level economics. Fortunately, as a franchise system grows, the opportunities for improving unit level economics also become more numerous. Learn some of the steps that franchisors can take to improve unit level economics, ranging from implementing purchasing and advertising co-operatives to using data and technology to achieve operational efficiencies. Hear best practices for sharing information about the cost of opening and operating a franchise and the financial performance of franchisees with prospective franchisees in Items 7 and 19 of the Franchise Disclosure Document.

Moderator: Alexander Tuneski, Of Counsel, DLA Piper LLP (US)
Speakers: Jordan Levine, VP Operations, Amazing Lash; David McDougall, COO, Your Pie Franchising LLC

Time Start
11:15 am
Time End
12:15 pm
Session Title
Closing General Session with Luncheon-You Have All the Fundamentals in Place…Now How Do You Implement? Build a Best-In-Class Team.
Session Summary

No strategic plan can be successfully executed upon without the right team, and getting the right people in the right positions to win is amongst the hardest of tasks. The panelists will discuss how you find, interview, on-board, train, evaluate, provide feedback, promote, discipline and dismiss team members as you build out your emerging team. Be sure to stay for this candid fireside chat so you and your company have an advantage in the quest for outstanding talent. 

Moderator: Susan Beth, COO, NRD Capital 
Speaker: Kerry Olson, Chief Legal Officer, General Counsel & Secretary, CKE Restaurants Holdings, Inc.; Andrew Robinson, Chief Human Resource Officer, CKE Restaurants Holdings, Inc.

Time Start
12:25 pm
Time End
01:45 pm
Session Title
Conference Adjourns
Time Start
01:45 pm
Time End
01:45 pm
TUESDAY, NOVEMBER 19, 2019

 

 

 

 

Session Title
Registration Desk Open
Time Start
01:30 pm
Time End
05:00 pm
Session Title
 Welcome and General Session-Do As I Say, Not As I Did!
Session Summary

Everyone makes mistakes. Some learn from those mistakes and go on to tremendous success as a result. This panel of accomplished franchise executives will set their egos aside for this session and talk about the mistakes they made and how they overcame them; so you don’t have to learn the hard way. 

Moderator: David Barr, Chairman, PMTD Restaurants; Managing Director, Franworth; IFA Chair of the Board
Speakers: Jeremy Morgan, CEO, WellBiz Brands, Inc.; Bob Ritter, EVP, Operations, Frisch's Restaurants, Inc.; Steve White, President & COO, PuroClean, Inc

Time Start
02:15 pm
Time End
03:30 pm
Session Title
Problem-Solving Roundtables
Session Summary

Come to this session with the top 2-3 “burning issues” or top challenges you face at your business. Attendees, seated around roundtables, brainstorm solutions, share best practices and ideas to address these challenges. Each table is facilitated by an experienced franchisor C-Suite executive. These potential solutions are reported out to the group live.

Time Start
03:30 pm
Time End
05:00 pm
Session Title
Fireside Chat with the Co-Founder of Nashville’s Creative Nation
Session Summary

                   

Join us for an intimate fireside chat led by conference emcee, Susan Beth, as she interviews Beth Laird, Co-Founder & CEO of Creative Nation; a music publishing, management and record company located in Nashville. Beth will share her journey in launching and building a brand as well as her experiences as a female CEO in the music industry.  What is her recipe for building an effective team? How does Beth build strong relationships between Creative Nation and her singer/songwriters? In this candid Q&A, Beth will also discuss insights on the importance of enlisting the right clients and how each one impacts the company culture. Sounds a lot like running a successful franchise operation? Well, it is! To top it off, Beth will share some fun facts about the Nashville music scene. This will be a unique and enlightening session you don’t want to miss!
 
Moderator: Susan Beth, COO, NRD Capital
Speaker: Beth Laird, Co-Founder & CEO, Creative Nation; a music publishing, management and record company located in Nashville

Time Start
05:00 pm
Time End
05:30 pm
Session Title
Happy Hour at Tin Roof Nashville
Time Start
05:45 pm
Time End
07:00 pm
WEDNESDAY, NOVEMBER 20, 2019
Session Title
Registration Desk Open
Time Start
08:00 am
Time End
05:00 pm
Session Title
Continental Breakfast with Table-Top Exhibitors
Time Start
08:00 am
Time End
08:30 am
Session Title
General Session-Effective Collaborative Leadership is the Difference Maker for Emerging Franchisors     
Session Summary

One of the biggest challenges for emerging franchisors is not the franchise network’s products and services, but rather learning how to be an effective franchisor in addressing all of franchising’s nuances and challenges. During this session we engage in a robust discussion on the following:

  • How do we lead franchisees in a way that builds trust, and what are the key leadership differences now that I am an emerging franchisor?
  • How do we create the right culture where franchisees have a voice and are key stakeholders in the brand, but we don’t give up my decision-making authority as the franchisor?
  • How do we build productive franchise relationships to sustain our brand’s growth through effective system change and ever-changing customer demands?

Speakers: Ken Hutcheson, CFE, President, U.S. Lawns; Brian Schnell, CFE, Partner, Faegre Baker Daniels LLP

Time Start
08:30 am
Time End
09:30 am
Session Title
General Session-Simplifying Financing for Emerging Brand Franchisees
Session Summary

 

  • When should we begin to discuss funding with a candidate?
  • How involved should I be in the funding process?
  • What are the best practices?
  • Am I ready for the SBA?

Moderator: Dallas Kerley, CFE, President & CEO, Benetrends Financial
Speakers: Rocco Fiorentino, CFE, President & CEO, PrimoHoagies; Matthew Karahalios, Franchise Development Manager, Burn Boot Camp

Time Start
09:30 am
Time End
10:15 am
Session Title
Two Concurrent Sessions
Session Summary

1. Get a Grip on Your Business: Traction and the EOS Way to Structure for Success 

A vision without a plan is a wish. Join us and learn how EOS [Entrepreneurial Operating System] can put your business on an organized path to success through action, not wishful thinking. We share important elements of the system we use and offer real, actionable tips and insights from franchisors and franchisees that use this tool. Learn why so many companies have used this tool, and your first steps to implement in your business.

Speakers: Brian Church, Managing Partner, Clear Summit Group; Tam Kennedy, CFE, Franchisee, Owner-Taco John’s, Twin City TJ’s, Inc.; Richard Simtob, Partner & Director, ZOUP! Eatery


2. Building Your Advisory Board: What No One Else Will Tell You But What You Really Need to Know

Wondered the best way to go about pulling together a top-notch, momentum-building Advisory Board but not sure how to do it or if you even should? Join us for this session as we explore best practices along with the “What Not to Do’s” of assembling a winning Board to help move your company forward. We cover how to outline parameters for participation, compensation, terms of service, service roles, meeting frequency and other must-cover topics you need to hear before you step into building your Advisory Board. If you’ve been thinking about bringing on an Advisory Board, but wondered if you should, this session is for you.

Speakers: John Francis, Board of Directors, Sport Clips, Inc.; David Oppenheim, CFE, Shareholder, Greenberg Traurig, LLP; Shannon Wilburn, CFE, CEO & Co-Founder, Just Between Friends

Time Start
11:30 am
Time End
12:30 pm
Session Title
General Session-How to Successfully Scale Your Franchise Business and Avoid the Pitfalls of Growth
Session Summary

 

  • Understanding the pain of not adjusting properly for growth.
  • How to know when to hire the next group of employees.
  • Best practice of a franchisor org chart.
  • Understanding the ROI of proper franchisee support.
  • Franchise engagement throughout the process of growth.

Speakers: Evan Hackel, CFE, Founder & CEO, Tortal Training; Dustin Hansen, CFE, CEO, Americas, InXpress; Steve Truett, CFE, President Aire Serve Heating and Air Conditioning

Time Start
10:30 am
Time End
11:30 am
Session Title
Boxed Lunches with Roundtable Discussions
Time Start
12:35 pm
Time End
02:05 pm
Session Title
Refreshment Break with Table-Top Exhibitors
Time Start
10:15 am
Time End
10:30 am
Session Title
Two Concurrent Sessions
Session Summary

1. The Operational Cycle of Success: Comprehensive Scalable Franchise Support

  • Foundation/Infrastructure: Decide what you want to build and how to get the franchisees to follow you. Understand their needs, your goals and align them.
  • Tools: Field visits and calls; technology that gets you relevant data; third-party resources
  • Execution: Use technology to make calls, visits, meeting content et al prescriptive. Be ahead of the franchisees as they grow and learn to help them with specific needs. Make sure all the tools and prescriptions are aimed to achieve your mutual goals.
  • Measurement: Use technology to gather and analyze data pertaining to results and to adjust support as needed. (Lather, rinse, repeat).

Everything is scalable so that an emerging franchisor can use resources wisely. Technology, used well, will expand a person’s reach so the need for support staff can be modulated.

Speakers: Nancy Bigley, CFE, COO, Painting with a Twist, LLC; Mary Ann O’Connell, CFE, President, FranWise®

2. How to Grow Your Brand on a Modest Budget 

Developing your brand doesn’t have to break the bank. Join us for this session and learn how to generate exposure by implementing creative and cost-efficient strategies to increase brand awareness and grow your brand. 

Moderator: Ashley Schuetz, CFE, VP, Marketing, Massage Heights
Speakers: JD Busch, CFE, Regional Developer & Multi-Unit Franchisee, Massage Heights and Amazing Lash Studio; Keith Dziki, CFE, Executive Director, Development, Wireless Zone; Bryan Lively, VP, Operations, Goldfish Swim School Franchising, LL

Time Start
02:15 pm
Time End
03:15 pm
Session Title
Refreshment Break with Table-Top Exhibitors
Time Start
03:15 pm
Time End
03:45 pm
Session Title
General Session-Franchise Sales Process and Keys to Success
Session Summary

The growth of a franchise brand is dependent on a strong business model, solid unit level economics, great brand recognition and choosing the right franchisees. During this General Session you learn how to profile your ideal franchise candidate and how to build a sales strategy to find, qualify and on-board them. A brain power exercise helps identify the top three lead sources for awarding franchises. Finally, you learn how to budget appropriately for your growth and develop sound marketing strategies to effectively spend your franchise development marketing dollars to provide a solid ROI for your efforts. Join us to strengthen and improve your franchise sales process!

Moderator: Alan Majerko, VP, Corporate Development, Winmark Franchise Partners
Speakers: Candace Couture, CFE, VP, Business Development, Planet Fitness; Matt Kurowski, COO, Soccer Shots Franchising, LLC; Steve Murphy, President, Franchising, Winmark Corporation; Amy Reed, CoOwner & Co Founder, Woofie’s Pet Ventures, LLC

Time Start
03:45 pm
Time End
05:30 pm
Session Title
Reception with Table-Top Exhibitors
Time Start
05:30 pm
Time End
06:30 pm
THURSDAY, NOVEMBER 21, 2019
Session Title
Registration Desk Open
Time Start
08:00 am
Time End
12:15 pm
Session Title
Continental Breakfast with Table-Top Exhibitors
Time Start
08:00 am
Time End
08:30 pm
Session Title
General Session-Financial Acumen - The Bottom Line
Session Summary

How do I run the financial side of my business? In this session, our expert panel will share the systems you should have in place to drive a healthy P&L statement.

Speakers: Bobby Fradella, Director, Franchise Operations, Walk-Ons Bistreaux & Bar; Ron Herbert, CFO, FASTSIGNS International; Doug Hornsby, Operator, Walk-Ons Bistreaux & Bar of Myrtle Beach, SC

Time Start
08:30 am
Time End
09:30 am
Session Title
Refreshment Break with Table-Top Exhibitors
Time Start
09:30 am
Time End
09:55 am
Session Title
General Session-The Power of Brands – Featuring the Nashville Songwriters Association International
Session Summary

What’s in a name? The answer may be more than you think. A brand name is one of the most valuable assets a company possesses. It lends credibility to a product or service, provides an assurance of quality, and lets consumers know what they can expect. Franchising is built on the “Power of Brands.” 

Hear from IFA’s Vice President of Political Affairs & Advocacy, Erica Farage, about the IFA’s “Power of Brands” campaign and how you can get involved to highlight your growing business. And then, sing along to performers from the Nashville Songwriters Association International who have written some of your favorite country hits. NASI is dedicated to protecting the rights, intellectual property and brands for the future of the profession of songwriting and to educate, elevate and celebrate the songwriter and to act as a unifying force within the music community and the community at large.

Speakers: Erica Farage, Vice President, Political Affairs and Advocacy, IFA; Chris DeStefano, Grammy Award-Winning Songwriter, Producer and Multi-Instrumentalist; Brett James, Grammy-Winning Songwriter and Owner, Cornman Music

Time Start
10:00 am
Time End
11:00 am
Session Title
Two Concurrent Sessions
Session Summary

1.    From Business Owner to Franchisor: Best Practices for Happy, Healthy Franchisees

Now that you have recruited and closed the sale, how do you ensure your franchisees are successful? Learn best practices for onboarding, training and continued franchisee engagement including:

  • Smart Start: Setting your franchisee up for success.
  • Communications: Gone are the days of reading email: Consider Intraweb, Webinars, Video, Face-to-Face in order to be effective.
  • Benchmarking Data: Business is all about tracking results.
  • Freedom Within the Framework: How to manage brand integrity while working with entrepreneurial franchisees.
  • Franchisee Engagement: Feed Them! Brand promise, cause marketing, franchising gives back.

Moderator: Saunda Kitchen, CFE, Owner, Mr. Rooter of Sonoma County, CA
Speakers: Tom Baber, Franchise Owner, Money Mailer of Mercer, Somerset County and Owner, IHOP; Mitch Cohen, Franchisee, Jersey Mike's Subs of East Meadow, NY

2. Unit Level Economics - The Key to Franchisee Satisfaction and Achieving Robust Franchise Sales

Few things are as critical to franchisee satisfaction and franchise sales than strong unit level economics. Fortunately, as a franchise system grows, the opportunities for improving unit level economics also become more numerous. Learn some of the steps that franchisors can take to improve unit level economics, ranging from implementing purchasing and advertising co-operatives to using data and technology to achieve operational efficiencies. Hear best practices for sharing information about the cost of opening and operating a franchise and the financial performance of franchisees with prospective franchisees in Items 7 and 19 of the Franchise Disclosure Document.

Moderator: Alexander Tuneski, Of Counsel, DLA Piper LLP (US)
Speakers: Jordan Levine, VP Operations, Amazing Lash; David McDougall, COO, Your Pie Franchising LLC

Time Start
11:15 am
Time End
12:15 pm
Session Title
Closing General Session with Luncheon-You Have All the Fundamentals in Place…Now How Do You Implement? Build a Best-In-Class Team.
Session Summary

No strategic plan can be successfully executed upon without the right team, and getting the right people in the right positions to win is amongst the hardest of tasks. The panelists will discuss how you find, interview, on-board, train, evaluate, provide feedback, promote, discipline and dismiss team members as you build out your emerging team. Be sure to stay for this candid fireside chat so you and your company have an advantage in the quest for outstanding talent. 

Moderator: Susan Beth, COO, NRD Capital 
Speaker: Kerry Olson, Chief Legal Officer, General Counsel & Secretary, CKE Restaurants Holdings, Inc.; Andrew Robinson, Chief Human Resource Officer, CKE Restaurants Holdings, Inc.

Time Start
12:25 pm
Time End
01:45 pm
Session Title
Conference Adjourns
Time Start
01:45 pm
Time End
01:45 pm
IFA Member Franchisor or Franchisee
500
$
Register
Franchisor Member Buy Two Get the Third 50% Off (when all attendees register together)
250
$
Register
Non-Member Franchisor or Franchisee
900
$
Register

Location & Travel

The 2019 Emerging Franchisor Conference will be held at the Hilton Nashville Downtown in Nashville, TN. Located at 121 4th Avenue S, the hotel is in the heart of the business and entertainment district. Currently, the IFA room block is closed and the hotel itself is sold out. Please call 615-620-1000 to see if any availability has opened. There are also many other hotels close to the Hilton Nashville Downtown, as well as Airbnbs or VRBOs.

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org or call 202-662-0763.

 

Please note: this program is for franchisors and franchisees only. Only supplier members who are sponsoring the event are able to attend. For information on sponsorship opportunities, please contact Lynette James at ljames@franchise.org or 202-662-0782.

How can I book a hotel room?

WHAT IS THE CANCELATION POLICY?

CAN I EARN CFE CREDITS BY ATTENDING?

I would like to submit myself (or someone else) to be considered as a speaker. How do I do that?

Please Note: NO third party vendors are authorized to sell our event attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Emerging Franchisor Conference (EFC) through the website and phone number listed on this web page or directly through the hotel. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA 2019 EFC - they are NOT affiliated with IFA or our conference. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.