ifa 2020

IFA Annual Convention

IFA's Annual Convention is franchising's biggest event for business development and personal growth. Whether you're a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network and chart the future of the industry.
CFE Credits Available
Yes
February 08 - 11, 2020
|

8701 World Center Dr.
Orlando, FL 32821
United States

There's Still Time to Register!

Join thousands of your franchise peers in the franchise community at IFA’s 60th Annual Convention in Orlando, FL. Register today!
4K+
Attendees
50
Educational Sessions
350
Supplier Partners

 

Speakers

Speaker
Additional Speakers

Jay Baer

Founder, Convince & Convert

Chris McChesney

Global Practice Leader, Execution Practice, FranklinCovey

Rao Raj

General Manager, IBM Food Trust, Disruptive Trends/Technology Experts

George Chanos

Chairman of the Board, Disruptive Trends/Technology Experts
Capriotti's Sandwich Shop, Inc.

Steve Bigari

Chairman and CEO of SYNQ3, Disruptive Trends/Technology Experts

Agenda

FRIDAY, FEBRUARY 7
Session Title
ICFE Registration Desk Open
Time Start
08:00 am
Time End
10:00 am
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
Franchising Gives Back*
Session Summary

*A separate registration and/or fee applies

Time Start
11:00 am
Time End
04:00 pm
Session Title
Franchisor Forum Meeting
Time Start
12:00 pm
Time End
02:00 pm
Session Title
Finance Committee Meeting
Time Start
12:45 pm
Time End
02:30 pm
Session Title
Membership Committee Meeting
Time Start
04:30 pm
Time End
06:15 pm
Session Title
Diversity Institute Advisory Board Meeting
Time Start
04:30 pm
Time End
06:00 pm
SATURDAY, FEBRUARY 8
Session Title
Registration Open
Time Start
07:00 am
Time End
07:30 pm
Session Title
VetFran Military Caregivers Task Force Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Past Chairs’ Council Meeting
Time Start
07:30 am
Time End
08:15 am
Session Title
Golf Outing*
Session Summary

*A separate registration and/or fee applies

NEW FOR 2020! Join fellow Convention attendees for a 9-hole round at Hawk’s Landing Golf Club - Orlando World Center Marriott Resort’s championship course spanning over 220 acres of lush grounds offering a scenic blend of native Florida wildlife and tropical vegetation. Registration is $85 per player and open to the first 36 fully registered Convention attendees that sign up. Per player price includes greens fees, golf cart, bag handling and range usage. Clubs, balls and shoes are available for rent onsite for an additional price.

Time Start
07:30 am
Time End
10:30 am
Session Title
NextGen Orientation & Accelerator Session (for winners & advisors)
Time Start
07:45 am
Time End
01:00 pm
Session Title
ICFE Registration Desk
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:15 am
Time End
10:15 am
Session Title
IFA Board of Directors’ Meeting
Time Start
08:30 am
Time End
12:30 pm
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
IFA Foundation Scholarship Recipients' Meeting
Time Start
10:00 am
Time End
05:15 pm
Session Title
Annual Leadership Conference*
Session Summary

*A separate registration and/or fee applies

Adapt and Thrive: How to Change the Way You View Risk and Lead Your Company to Greatness

We are experiencing speed of innovation that is unprecedented. In just 25 years, Amazon went from being an online bookseller to delivering just about any product your heart desires to your doorstep within a day - and before you know it, maybe even by drone. Conversely, in 25 years Blockbuster rose and then fell to extinction because it failed to adapt to competitors like Netflix. As leaders, we need to change the way we think about our businesses or face extinction. We need to run toward, rather than away from, risk in order to achieve greatness - for our brands, our teams, and our franchisees.

The 2020 Annual Leadership Conference will feature a panel of senior-level franchise executives who will share their insight on leadership and business development, a case study where attendees will work to solve a real-world business issue and a keynote presentation that will emphasis the dire need for your business to evolve with your market in order to thrive into the future.

Keynote Speaker: Scott Fischer, CEO, Dippin’ Dots Franchising, LLC

Join hundreds of franchise leaders for a half-day workshop focused on how to overcome risk aversion, and chart new territory to stay relevant in an ever-changing market. Your registration fee includes lunch, educational content, refreshments and a closing networking reception.

The Annual Leadership Conference is $150 per person and open to the first 325 fully registered convention attendees to sign up; attendees will earn 100 Education credits toward the completion of the Certified Franchise Executive (CFE) accreditation.

Time Start
11:30 am
Time End
05:30 pm
Session Title
VetFran Committee Meeting
Time Start
12:45 pm
Time End
02:45 pm
Session Title
SOLD OUT - Emerging Franchisor Bootcamp* (open to Franchisors with 100 units or less)
Session Summary

*A separate registration and/or fee applies

(This event is open to the first 500 franchisors with 100 units or less who sign up.)

The 2020 Emerging Franchisor Bootcamp is designed to provide practical value and networking that kick starts your learning. Participants once again will learn from the best in franchising through an opening presentation featuring a prominent franchise executive who will speak to “mistakes I’ve made as a franchisor,” followed by the centerpiece of the Bootcamp - peer and mentor input to solve business issues emerging franchisor attendees bring to the table. This input not only guides participants towards overcoming their discussed business issue but also helps them more effectively choose Convention sessions and events that will further help them solve important issues. The lineup of mentors includes a “who’s who” in franchising, and this access lasts long after the 2020 IFA Convention. This is an opportunity to connect with road-tested leaders who have been in your shoes and can help you navigate business issues and resources available to you.

This isn’t a show up and just listen kind of session. In order to maximize the value and experience at this Bootcamp, participants are expected to come prepared to share their issue, discuss others, and problem-solve together.

The full list of 2020 EF Bootcamp Mentors can be found in the brochure linked above!

The 2020 Emerging Franchisor Bootcamp is $100 per person and is open to the first 500 fully registered franchisors with 100 units or less to register. Attendees will earn 100 Education credits toward the completion of the Certified Franchise Executive (CFE) accreditation.

Time Start
01:00 pm
Time End
04:45 pm
Session Title
Supplier Forum Executive Committee Meeting     
Time Start
02:30 pm
Time End
03:45 pm
Session Title
Marketing & Innovation Committee Meeting
Time Start
03:00 pm
Time End
05:00 pm
Session Title
Franchisee Forum Meeting (open to all Franchisees)
Time Start
03:30 pm
Time End
05:30 pm
Session Title
Supplier Forum Open House (open to all Suppliers)
Time Start
03:45 pm
Time End
04:45 pm
Session Title
 Franchising in the Social Sector Task Force Meeting
Time Start
04:45 pm
Time End
06:30 pm
Session Title
 New Member & First-Time Attendee Workshop (open to new IFA members and first-time attendees only)
Session Summary

New IFA members and first-time Convention attendees are invited to get acquainted with their franchise community colleagues, meet their Ambassador and other IFA Leaders and find out how to make the most of their IFA membership and Convention experience! This workshop is free and only open to new IFA members and/or first-time Annual Convention attendees.

Time Start
05:00 pm
Time End
06:00 pm
Session Title
NextGen Reception (by invitation only)
Time Start
05:15 pm
Time End
06:15 pm
Session Title
Franchisee Open House Reception (open to all Franchisees)
Time Start
05:30 pm
Time End
06:30 pm
Session Title
New Member & First-Time Attendee Reception (open to new IFA members and first-time attendees only)
Time Start
06:00 pm
Time End
07:00 pm
Session Title
The Buzz (Open Reception)
Time Start
06:30 pm
Time End
08:00 pm
SUNDAY, FEBRUARY 9
Session Title
Morning Yoga*
Session Summary

*A separate registration and/or fee applies

Start the first full day of our 2020 Convention off on a relaxed note by joining fellow attendees for a morning yoga class. This class will improve your strength, flexibility and concentration through breathing, transition and relaxation. All levels of experience are welcome!

Yoga is complimentary to the first 40 fully registered Convention attendees to sign up.

Time Start
06:00 am
Time End
07:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
07:00 pm
Session Title
Supplier Forum Advisory Board & Membership Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Prayer Breakfast*
Session Summary

*A separate registration and/or fee applies

A non-denominational event, the Prayer Breakfast is a great way to start the day with music, reflection, inspirational speakers and food for both body and mind. Jump start the day of concurrent educational sessions, networking engagements and high-powered business meetings with a bit of reflection.

The Prayer Breakfast is offered on a complimentary basis to the first 400 fully registered Convention attendees on a first-come, first-served basis (advance registration is requested).

Time Start
07:00 am
Time End
08:15 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Fundamentals of Franchise Sales
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
08:30 am
Time End
09:30 am
Session Title
Intensive Summits 
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Elements of Successful Franchising
  • Financial Summit
  • Franchise Relations Summit
  • International Summit-Track 1
  • International Summit-Track 2
  • Labor Issues Summit
  • Marketing & Innovation Summit
  • Operations Summit 
Time Start
08:30 am
Time End
10:30 am
Session Title
NextGen Competition—Round One
Time Start
08:45 am
Time End
11:45 am
Session Title
C-Suite Think Tank & Forum Exchange (limited to Franchisor c-suite executives from systems of all sizes)
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
09:00 am
Time End
11:15 am
Session Title
Specialty Seminar: Access to Capital for Veterans and Diverse Communities
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
09:15 am
Time End
10:30 am
Session Title
Franchise Development/Sales Summit
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
09:45 am
Time End
11:45 am
Session Title
Mini Super Sessions
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Talk Triggers
  • Achieving Your Wildly Important Goals – The 4 Disciplines of Execution
Time Start
10:40 am
Time End
12:05 pm
Session Title
FranPAC VIP Event (by invitation only)
Time Start
11:45 am
Time End
12:30 pm
Session Title
Opening General Session with Luncheon (doors open at 12:15 pm with lunch service at 12:30 pm)
Time Start
01:00 pm
Time End
03:00 pm
Session Title
Learning Labs
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Preparing Your Business for Sale:  What I Wish I Had Known Before the In-vestment Bankers Called
  • KPIs that Drive Success
  • Understanding and Supporting Underperforming Franchisees 
  • How to Become a Supplier of Choice to Franchise Organization and Increase Your Client Base Dramatically
  • Scaling Up! What resources should the growing franchisor add to the corporate office and when?
  • Diversity Declaration: Join the Movement
  • Best Practices in Global Franchise Development
  • Managing the Digital Consumer Tsunami: Creating a Recipe for Disparate Digital Touchpoints/ Ingredients to Successfully Action Your Business Intel
  •  Planning Effective Field Visits
  • Mother Nature’s Wrath: How to Protect Your Business from the Growing Threat of Imminent and Destructive Weather Events
  • Navigating the Changing Tides from Corporate National Store Marketing to Lo-cal Store Marketing
  • Recruiting and Retaining Top Talent by Becoming an Employer of Choice
  • New Strategies to Improve Franchise Communications via Technology
  • How to Attract the Right Franchisees for Your Brand: How Do You Move Them through Your Sales Process Effectively?
Time Start
03:15 pm
Time End
04:30 pm
Session Title
Exclusive Masterclass with Simon Sinek
Session Summary

Here's your chance to meet face-to-face with IFA 2020 keynote speaker Simon Sinek on Sunday, February 9! Reserve your spot with a small group of fellow Convention attendees to join Simon in an intimate setting where your most pressing questions will be answered. During this special event, Simon will continue sharing experiences and insights from his incredible path to success. Come with your questions and concerns and leave motivated and inspired. You will not have access to one of our generation’s most talked-about business thought leaders anywhere else.

Space is limited, so sign up today (separate fee of $250 required) for this newly added feature*. Proceeds will go to a charity of Simon's choosing.

Time Start
03:30 pm
Time End
04:30 pm
Session Title
Chairman’s Reception with Exhibitors
Time Start
04:30 pm
Time End
07:30 pm
Session Title
CFE Celebration w/ Graduates (by invitation only)
Time Start
04:45 pm
Time End
05:45 pm
Session Title
International Committee Meeting
Time Start
06:00 pm
Time End
08:00 pm
Session Title
 International Reception
Session Summary

Network with leaders in international franchising at this reception to make connections and learn about trends and developments in franchising across borders. Attendees will be key players in international franchising including, international investors, high-level franchisor executives and U.S. Commercial Service staff. All fully registered Convention attendees are welcome to attend.

Time Start
08:00 pm
Time End
09:30 pm
MONDAY, FEBRUARY 10
Session Title
 Fitness Bootcamp Class*
Session Summary

*A separate registration and/or fee applies

Don’t leave your fitness routine at home! Join fellow Convention attendees for a fun workout providing unique exercises in a group setting. All levels of experience are welcome! The Fitness Bootcamp is complimentary to the first 45 fully registered Convention attendees to sign up.

Time Start
06:00 am
Time End
07:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
06:00 pm
Session Title
Franchise Relations Committee Meeting
Time Start
07:00 am
Time End
08:00 am
Session Title
 Super Session with Continental Breakfast (breakfast available from 7:30 am - 9:00 am) 
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Learning Labs
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Creating Efficiency Models to Improve Profitability in Your Units
  • Enhancing Brand Growth by Leveraging Effective Partners
  • Building Trust and Engagement with Your Franchisees
  • Online Reputation Management 
  • Profitability and Success:  Developing a Best-in-Class Program with Systems
  • LinkedIn Lead Generation Workshop
  • How Do Franchisors Attract MultiUnit Franchisees to their Brands?
  • Keeping Long-Term Franchisees Motivated & Engaged
  • International Roundtables
  • Implementing System-Wide Standards to Improve Performance
  • Raising the Value of Your Franchise Through a Well-Executed Resale Program
  •  Navigating AB5:  What Franchisors & Franchisees Need to Know Right Now  
  • Practical Marketing Strategies to Win with Consumers
  • Did FASB Clarify the New Revenue Recognition Rules for Franchisors?
Time Start
10:15 am
Time End
11:30 am
Session Title
Exhibit Hall Open for Appointments
Time Start
10:00 am
Time End
11:45 am
Session Title
IFA Executive Committee Meeting
Time Start
10:15 am
Time End
12:15 pm
Session Title
ICFE Board Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Networking Lunch with Exhibitors (lunch available from 11:45 am - 1:15 pm)
Time Start
11:45 am
Time End
02:45 pm
Session Title
California AB5 Education and Advocacy Bootcamp
Time Start
12:30 pm
Time End
01:00 pm
Session Title
International Attendees Networking Event
Session Summary

International delegates are invited to hear from IFA President and CEO, Robert Cresanti, and IFA leaders on the state of franchising in the U.S.

Time Start
01:15 pm
Time End
02:15 pm
Session Title
Legal Legislative Committee Meeting
Time Start
01:15 pm
Time End
02:45 pm
Session Title
IFA Foundation Board of Trustees Meeting
Time Start
01:30 pm
Time End
02:45 pm
Session Title
Exhibit Hall Open for Appointments
Time Start
02:45 pm
Time End
05:00 pm
Session Title
Business Solution Roundtables
Time Start
03:00 pm
Time End
04:45 pm
Session Title
Reception with Exhibitors
Time Start
05:00 pm
Time End
07:00 pm
Session Title
The Bash 
Session Summary

Join us to network and relax poolside while getting to know other franchise professionals. Connect with old friends and talk about your collective convention experiences while also forging new relationships. You can’t miss it - this will be the franchise bash of the year!

Time Start
08:00 pm
Time End
11:00 pm
TUESDAY, FEBRUARY 11
Session Title
Registration Open
Time Start
07:30 am
Time End
12:00 am
Session Title
Business Solution Roundtables with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)
Time Start
08:00 am
Time End
09:45 am
Session Title
Closing General Session (doors open at 9:45 am)
Time Start
10:10 am
Time End
12:15 pm
Session Title
Convention Officially Adjourns
Time Start
12:15 pm
Time End
12:30 pm
FRIDAY, FEBRUARY 7
Session Title
ICFE Registration Desk Open
Time Start
08:00 am
Time End
10:00 am
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
Franchising Gives Back*
Session Summary

*A separate registration and/or fee applies

Time Start
11:00 am
Time End
04:00 pm
Session Title
Franchisor Forum Meeting
Time Start
12:00 pm
Time End
02:00 pm
Session Title
Finance Committee Meeting
Time Start
12:45 pm
Time End
02:30 pm
Session Title
Membership Committee Meeting
Time Start
04:30 pm
Time End
06:15 pm
Session Title
Diversity Institute Advisory Board Meeting
Time Start
04:30 pm
Time End
06:00 pm
SATURDAY, FEBRUARY 8
Session Title
Registration Open
Time Start
07:00 am
Time End
07:30 pm
Session Title
VetFran Military Caregivers Task Force Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Past Chairs’ Council Meeting
Time Start
07:30 am
Time End
08:15 am
Session Title
Golf Outing*
Session Summary

*A separate registration and/or fee applies

NEW FOR 2020! Join fellow Convention attendees for a 9-hole round at Hawk’s Landing Golf Club - Orlando World Center Marriott Resort’s championship course spanning over 220 acres of lush grounds offering a scenic blend of native Florida wildlife and tropical vegetation. Registration is $85 per player and open to the first 36 fully registered Convention attendees that sign up. Per player price includes greens fees, golf cart, bag handling and range usage. Clubs, balls and shoes are available for rent onsite for an additional price.

Time Start
07:30 am
Time End
10:30 am
Session Title
NextGen Orientation & Accelerator Session (for winners & advisors)
Time Start
07:45 am
Time End
01:00 pm
Session Title
ICFE Registration Desk
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:15 am
Time End
10:15 am
Session Title
IFA Board of Directors’ Meeting
Time Start
08:30 am
Time End
12:30 pm
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
IFA Foundation Scholarship Recipients' Meeting
Time Start
10:00 am
Time End
05:15 pm
Session Title
Annual Leadership Conference*
Session Summary

*A separate registration and/or fee applies

Adapt and Thrive: How to Change the Way You View Risk and Lead Your Company to Greatness

We are experiencing speed of innovation that is unprecedented. In just 25 years, Amazon went from being an online bookseller to delivering just about any product your heart desires to your doorstep within a day - and before you know it, maybe even by drone. Conversely, in 25 years Blockbuster rose and then fell to extinction because it failed to adapt to competitors like Netflix. As leaders, we need to change the way we think about our businesses or face extinction. We need to run toward, rather than away from, risk in order to achieve greatness - for our brands, our teams, and our franchisees.

The 2020 Annual Leadership Conference will feature a panel of senior-level franchise executives who will share their insight on leadership and business development, a case study where attendees will work to solve a real-world business issue and a keynote presentation that will emphasis the dire need for your business to evolve with your market in order to thrive into the future.

Keynote Speaker: Scott Fischer, CEO, Dippin’ Dots Franchising, LLC

Join hundreds of franchise leaders for a half-day workshop focused on how to overcome risk aversion, and chart new territory to stay relevant in an ever-changing market. Your registration fee includes lunch, educational content, refreshments and a closing networking reception.

The Annual Leadership Conference is $150 per person and open to the first 325 fully registered convention attendees to sign up; attendees will earn 100 Education credits toward the completion of the Certified Franchise Executive (CFE) accreditation.

Time Start
11:30 am
Time End
05:30 pm
Session Title
VetFran Committee Meeting
Time Start
12:45 pm
Time End
02:45 pm
Session Title
SOLD OUT - Emerging Franchisor Bootcamp* (open to Franchisors with 100 units or less)
Session Summary

*A separate registration and/or fee applies

(This event is open to the first 500 franchisors with 100 units or less who sign up.)

The 2020 Emerging Franchisor Bootcamp is designed to provide practical value and networking that kick starts your learning. Participants once again will learn from the best in franchising through an opening presentation featuring a prominent franchise executive who will speak to “mistakes I’ve made as a franchisor,” followed by the centerpiece of the Bootcamp - peer and mentor input to solve business issues emerging franchisor attendees bring to the table. This input not only guides participants towards overcoming their discussed business issue but also helps them more effectively choose Convention sessions and events that will further help them solve important issues. The lineup of mentors includes a “who’s who” in franchising, and this access lasts long after the 2020 IFA Convention. This is an opportunity to connect with road-tested leaders who have been in your shoes and can help you navigate business issues and resources available to you.

This isn’t a show up and just listen kind of session. In order to maximize the value and experience at this Bootcamp, participants are expected to come prepared to share their issue, discuss others, and problem-solve together.

The full list of 2020 EF Bootcamp Mentors can be found in the brochure linked above!

The 2020 Emerging Franchisor Bootcamp is $100 per person and is open to the first 500 fully registered franchisors with 100 units or less to register. Attendees will earn 100 Education credits toward the completion of the Certified Franchise Executive (CFE) accreditation.

Time Start
01:00 pm
Time End
04:45 pm
Session Title
Supplier Forum Executive Committee Meeting     
Time Start
02:30 pm
Time End
03:45 pm
Session Title
Marketing & Innovation Committee Meeting
Time Start
03:00 pm
Time End
05:00 pm
Session Title
Franchisee Forum Meeting (open to all Franchisees)
Time Start
03:30 pm
Time End
05:30 pm
Session Title
Supplier Forum Open House (open to all Suppliers)
Time Start
03:45 pm
Time End
04:45 pm
Session Title
 Franchising in the Social Sector Task Force Meeting
Time Start
04:45 pm
Time End
06:30 pm
Session Title
 New Member & First-Time Attendee Workshop (open to new IFA members and first-time attendees only)
Session Summary

New IFA members and first-time Convention attendees are invited to get acquainted with their franchise community colleagues, meet their Ambassador and other IFA Leaders and find out how to make the most of their IFA membership and Convention experience! This workshop is free and only open to new IFA members and/or first-time Annual Convention attendees.

Time Start
05:00 pm
Time End
06:00 pm
Session Title
NextGen Reception (by invitation only)
Time Start
05:15 pm
Time End
06:15 pm
Session Title
Franchisee Open House Reception (open to all Franchisees)
Time Start
05:30 pm
Time End
06:30 pm
Session Title
New Member & First-Time Attendee Reception (open to new IFA members and first-time attendees only)
Time Start
06:00 pm
Time End
07:00 pm
Session Title
The Buzz (Open Reception)
Time Start
06:30 pm
Time End
08:00 pm
SUNDAY, FEBRUARY 9
Session Title
Morning Yoga*
Session Summary

*A separate registration and/or fee applies

Start the first full day of our 2020 Convention off on a relaxed note by joining fellow attendees for a morning yoga class. This class will improve your strength, flexibility and concentration through breathing, transition and relaxation. All levels of experience are welcome!

Yoga is complimentary to the first 40 fully registered Convention attendees to sign up.

Time Start
06:00 am
Time End
07:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
07:00 pm
Session Title
Supplier Forum Advisory Board & Membership Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Prayer Breakfast*
Session Summary

*A separate registration and/or fee applies

A non-denominational event, the Prayer Breakfast is a great way to start the day with music, reflection, inspirational speakers and food for both body and mind. Jump start the day of concurrent educational sessions, networking engagements and high-powered business meetings with a bit of reflection.

The Prayer Breakfast is offered on a complimentary basis to the first 400 fully registered Convention attendees on a first-come, first-served basis (advance registration is requested).

Time Start
07:00 am
Time End
08:15 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Fundamentals of Franchise Sales
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
08:30 am
Time End
09:30 am
Session Title
Intensive Summits 
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Elements of Successful Franchising
  • Financial Summit
  • Franchise Relations Summit
  • International Summit-Track 1
  • International Summit-Track 2
  • Labor Issues Summit
  • Marketing & Innovation Summit
  • Operations Summit 
Time Start
08:30 am
Time End
10:30 am
Session Title
NextGen Competition—Round One
Time Start
08:45 am
Time End
11:45 am
Session Title
C-Suite Think Tank & Forum Exchange (limited to Franchisor c-suite executives from systems of all sizes)
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
09:00 am
Time End
11:15 am
Session Title
Specialty Seminar: Access to Capital for Veterans and Diverse Communities
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
09:15 am
Time End
10:30 am
Session Title
Franchise Development/Sales Summit
Session Summary

For full session description and speaker listing, please click on the 'Brochure' link above.

Time Start
09:45 am
Time End
11:45 am
Session Title
Mini Super Sessions
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Talk Triggers
  • Achieving Your Wildly Important Goals – The 4 Disciplines of Execution
Time Start
10:40 am
Time End
12:05 pm
Session Title
FranPAC VIP Event (by invitation only)
Time Start
11:45 am
Time End
12:30 pm
Session Title
Opening General Session with Luncheon (doors open at 12:15 pm with lunch service at 12:30 pm)
Time Start
01:00 pm
Time End
03:00 pm
Session Title
Learning Labs
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Preparing Your Business for Sale:  What I Wish I Had Known Before the In-vestment Bankers Called
  • KPIs that Drive Success
  • Understanding and Supporting Underperforming Franchisees 
  • How to Become a Supplier of Choice to Franchise Organization and Increase Your Client Base Dramatically
  • Scaling Up! What resources should the growing franchisor add to the corporate office and when?
  • Diversity Declaration: Join the Movement
  • Best Practices in Global Franchise Development
  • Managing the Digital Consumer Tsunami: Creating a Recipe for Disparate Digital Touchpoints/ Ingredients to Successfully Action Your Business Intel
  •  Planning Effective Field Visits
  • Mother Nature’s Wrath: How to Protect Your Business from the Growing Threat of Imminent and Destructive Weather Events
  • Navigating the Changing Tides from Corporate National Store Marketing to Lo-cal Store Marketing
  • Recruiting and Retaining Top Talent by Becoming an Employer of Choice
  • New Strategies to Improve Franchise Communications via Technology
  • How to Attract the Right Franchisees for Your Brand: How Do You Move Them through Your Sales Process Effectively?
Time Start
03:15 pm
Time End
04:30 pm
Session Title
Exclusive Masterclass with Simon Sinek
Session Summary

Here's your chance to meet face-to-face with IFA 2020 keynote speaker Simon Sinek on Sunday, February 9! Reserve your spot with a small group of fellow Convention attendees to join Simon in an intimate setting where your most pressing questions will be answered. During this special event, Simon will continue sharing experiences and insights from his incredible path to success. Come with your questions and concerns and leave motivated and inspired. You will not have access to one of our generation’s most talked-about business thought leaders anywhere else.

Space is limited, so sign up today (separate fee of $250 required) for this newly added feature*. Proceeds will go to a charity of Simon's choosing.

Time Start
03:30 pm
Time End
04:30 pm
Session Title
Chairman’s Reception with Exhibitors
Time Start
04:30 pm
Time End
07:30 pm
Session Title
CFE Celebration w/ Graduates (by invitation only)
Time Start
04:45 pm
Time End
05:45 pm
Session Title
International Committee Meeting
Time Start
06:00 pm
Time End
08:00 pm
Session Title
 International Reception
Session Summary

Network with leaders in international franchising at this reception to make connections and learn about trends and developments in franchising across borders. Attendees will be key players in international franchising including, international investors, high-level franchisor executives and U.S. Commercial Service staff. All fully registered Convention attendees are welcome to attend.

Time Start
08:00 pm
Time End
09:30 pm
MONDAY, FEBRUARY 10
Session Title
 Fitness Bootcamp Class*
Session Summary

*A separate registration and/or fee applies

Don’t leave your fitness routine at home! Join fellow Convention attendees for a fun workout providing unique exercises in a group setting. All levels of experience are welcome! The Fitness Bootcamp is complimentary to the first 45 fully registered Convention attendees to sign up.

Time Start
06:00 am
Time End
07:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
06:00 pm
Session Title
Franchise Relations Committee Meeting
Time Start
07:00 am
Time End
08:00 am
Session Title
 Super Session with Continental Breakfast (breakfast available from 7:30 am - 9:00 am) 
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Learning Labs
Session Summary

For full session descriptions and speaker listings, please click on the 'Brochure' link above.

  • Creating Efficiency Models to Improve Profitability in Your Units
  • Enhancing Brand Growth by Leveraging Effective Partners
  • Building Trust and Engagement with Your Franchisees
  • Online Reputation Management 
  • Profitability and Success:  Developing a Best-in-Class Program with Systems
  • LinkedIn Lead Generation Workshop
  • How Do Franchisors Attract MultiUnit Franchisees to their Brands?
  • Keeping Long-Term Franchisees Motivated & Engaged
  • International Roundtables
  • Implementing System-Wide Standards to Improve Performance
  • Raising the Value of Your Franchise Through a Well-Executed Resale Program
  •  Navigating AB5:  What Franchisors & Franchisees Need to Know Right Now  
  • Practical Marketing Strategies to Win with Consumers
  • Did FASB Clarify the New Revenue Recognition Rules for Franchisors?
Time Start
10:15 am
Time End
11:30 am
Session Title
Exhibit Hall Open for Appointments
Time Start
10:00 am
Time End
11:45 am
Session Title
IFA Executive Committee Meeting
Time Start
10:15 am
Time End
12:15 pm
Session Title
ICFE Board Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Networking Lunch with Exhibitors (lunch available from 11:45 am - 1:15 pm)
Time Start
11:45 am
Time End
02:45 pm
Session Title
California AB5 Education and Advocacy Bootcamp
Time Start
12:30 pm
Time End
01:00 pm
Session Title
International Attendees Networking Event
Session Summary

International delegates are invited to hear from IFA President and CEO, Robert Cresanti, and IFA leaders on the state of franchising in the U.S.

Time Start
01:15 pm
Time End
02:15 pm
Session Title
Legal Legislative Committee Meeting
Time Start
01:15 pm
Time End
02:45 pm
Session Title
IFA Foundation Board of Trustees Meeting
Time Start
01:30 pm
Time End
02:45 pm
Session Title
Exhibit Hall Open for Appointments
Time Start
02:45 pm
Time End
05:00 pm
Session Title
Business Solution Roundtables
Time Start
03:00 pm
Time End
04:45 pm
Session Title
Reception with Exhibitors
Time Start
05:00 pm
Time End
07:00 pm
Session Title
The Bash 
Session Summary

Join us to network and relax poolside while getting to know other franchise professionals. Connect with old friends and talk about your collective convention experiences while also forging new relationships. You can’t miss it - this will be the franchise bash of the year!

Time Start
08:00 pm
Time End
11:00 pm
TUESDAY, FEBRUARY 11
Session Title
Registration Open
Time Start
07:30 am
Time End
12:00 am
Session Title
Business Solution Roundtables with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)
Time Start
08:00 am
Time End
09:45 am
Session Title
Closing General Session (doors open at 9:45 am)
Time Start
10:10 am
Time End
12:15 pm
Session Title
Convention Officially Adjourns
Time Start
12:15 pm
Time End
12:30 pm
IFA Member Franchisor or Supplier
1150
$
Register
Franchisee
700
$
Register
Non-Member Franchisor or Supplier
2400
$
Register

Location & Travel

Don’t worry, we’ve got you covered! While our headquarter hotel is sold out, you can still join us and stay at a hotel that is within 4 miles of the Marriott World Center. Don’t miss out on the biggest franchise event of the year!

Please refer to the list of hotels below if you need assistance in locating a convenient hotel for your stay at convention.

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org or call 202-662-0763.

 

 

How can I book a hotel room?

What are the future dates of IFA's Annual Convention?

Where can I find resources from previous IFA Conventions?

What is the cost to attend?

I'm not an IFA member, how do I join and get a free pass?

Want to reserve an exhibit booth?

Already have a booth reserved and need to register your team?

What is the registration cancellation/refund policy?

What is included in the registration fee?

Please Note: NO third party vendors are authorized to sell our convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Convention through the website and phone number listed towards the bottom of this web page or directly through the hotel of choice. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our convention. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.

Resources

All of your questions on our 2020 Convention hotel, the Orlando area and any other things related to the Convention can be answered here!