ifa 2020

Annual Convention

IFA's Annual Convention is franchising's biggest event for business development and personal growth. Whether you're a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network and chart the future of the industry.
CFE Credits Available
Yes
February 08 - 11, 2020
|

8701 World Center Dr.
Orlando, FL 32821
United States

Franchising's Future Starts With Us

Join thousands of your franchise peers in the franchise community at IFA’s 60th Annual Convention in Orlando, FL. Register today!
4K+
Attendees
50
Educational Sessions
350
Supplier Partners

 

Franchisors – want a FREE pass to IFA 2020? Become an IFA member today! Click here for details.

Speakers

Speaker
Additional Speakers

Jay Baer

Founder, Convince & Convert

Chris McChesney

Leadership Consultant

Agenda

FRIDAY, FEBRUARY 7

8:00 am – 10:00 am      ICFE Registration Desk

9:00 am – 5:00 pm        Concurrent ICFE Special Sessions*

11:00 am – 4:00 pm       Franchising Gives Back*

12:00 pm – 2:00 pm       Franchisor Forum Meeting

12:45 pm – 2:30 pm       Finance Committee Meeting

4:30 pm – 6:30 pm         Diversity Institute Advisory Board Meeting

4:30 pm – 6:15 pm         Membership Committee Meeting

5:15 pm – 6:15 pm         IFA New Board Members' Orientation 

 

*A separate registration and/or fee applies
 

SATURDAY, FEBRUARY 8

7:00 am – 7:30 pm        Registration Open 

7:00 am – 8:30 am        VetFran Military Caregivers Task Force Meeting

7:30 am – 8:15 am        Past Chairs’ Council Meeting

7:30 am – 10:30 am      Golf Outing*

7:45 am – 1:00 pm        NextGen Orientation & Accelerator Session (for winners & advisors)

8:00 am – 10:00 am      ICFE Registration Desk

8:00 am – 5:00 pm        Franchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 5:00 pm        International Lounge (open to international delegations)

8:15 am – 10:15 am      Women's Franchise Committee Meeting

8:30 am – 12:30 pm      IFA Board of Directors’ Meeting

9:00 am – 5:00 pm        Concurrent ICFE Special Sessions*

10:00 am – 5:15 pm      Foundation Scholarship Winners’ Meeting 

11:30 am – 5:30 pm      Annual Leadership Conference*

12:45 pm – 2:45 pm      VetFran Committee Meeting

1:00 pm – 4:45 pm        Emerging Franchisor Bootcamp* (open to Franchisors with 100 units or less)

2:30 pm – 3:45 pm        Supplier Forum Executive Committee Meeting     

3:00 pm – 5:00 pm        Marketing & Innovation Committee Meeting

3:30 pm – 5:30 pm        Franchisee Forum Meeting (open to all Franchisees)

3:45 pm – 4:45 pm        Supplier Forum Open House (open to all Suppliers)

4:45 pm – 6:30 pm        Franchising in the Social Sector Task Force Meeting

5:00 pm – 6:00 pm        New Member & First-Time Attendee Workshop (open to new IFA members and first-time attendees only)

5:15 pm – 6:15 pm        NextGen Reception (by invitation only)

5:30 pm – 6:30 pm        Franchisee Open House Reception (open to all Franchisees)

6:00 pm – 7:00 pm        New Member & First-Time Attendee Reception (open to new IFA members and first-time attendees only)

6:30 pm – 8:00 pm        The Buzz 

 

*A separate registration and/or fee applies
 

SUNDAY, FEBRUARY 9

6:00 am – 7:00 am        Morning Yoga*

7:00 am – 7:00 pm        Registration Open

7:00 am – 8:15 am        Prayer Breakfast* (buffet breakfast available at 6:30 am)

7:00 am – 8:30 am        Supplier Forum Advisory Board & Membership Meeting

7:30 am – 9:30 am        IFA Executive Committee Meeting

8:00 am – 5:00 pm        Franchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 5:00 pm        International Lounge (open to international delegations)

8:30 am – 9:30 am        Fundamentals of Franchise Sales

8:30 am – 10:30 am      Intensive Summits 

  • Elements of Successful Franchising
  • Financial Summit
  • Franchise Relations Summit
  • International Summit-Track 1
  • International Summit-Track 2
  • Labor Issues Summit
  • Marketing & Innovation Summit
  • Operations Summit 

8:45 am – 11:45 am       NextGen Competition—Round One

9:00 am – 11:15 am       C-Suite Think Tank & Forum Exchange (limited to Franchisor c-suite executives from systems of all sizes)

9:15 am – 10:30 am       Specialty Seminars

  • Diversity Declaration: Join the Movement
  • Veterans Hiring in the Current Business Climate

9:45 am – 11:45 am       Franchise Development/Sales Summit

10:40 am – 12:05 pm     Mini Super Sessions

  • Talk Triggers
  • Achieving Your Wildly Important Goals – The 4 Disciplines of Execution

11:45 am – 12:30 pm     FranPAC VIP Event (by invitation only)

1:00 pm – 3:00 pm         Opening General Session with Luncheon (doors open at 12:15 pm with lunch service at 12:30 pm)

3:15 pm – 4:30 pm         Learning Labs

  • Best Practices in Global Franchise Development
  • How to Attract the Right Franchisees for Your Brand
  • How to Become a Supplier of Choice to Franchise Organizations
  • KPIs that Drive Success
  • Managing the Digital Consumer Tsunami
  • Navigating the Changing Tides from Corporate National Marketing to Local Store Marketing
  • New Strategies to Improve Franchise Communication via Technology
  • Planning Effective Field Visits
  • Preparing Your Business for Sale: What I Wish I Had Known Before the Investment Bankers Called
  • Recruiting and Retaining Top Talent by Becoming an Employer of Choice
  • Scaling Up! What Resources Should the Growing Franchisor Add to the Corporate Office and When Should These Resources Be Added?
  • Understanding and Supporting Underperforming Franchisees

4:30 pm – 7:30 pm           Chairman’s Reception with Exhibitors

4:45 pm – 5:45 pm           CFE Celebration w/ Graduates (by invitation only)

6:00 pm – 8:00 pm            International Committee Meeting

8:00 pm – 9:30 pm            International Reception

 

*A separate registration and/or fee applies

MONDAY, FEBRUARY 10

6:00 am – 7:00 am        Fitness Bootcamp Class*

7:00 am – 8:00 am        Franchise Relations Committee Meeting

7:00 am – 6:00 pm        Registration Open

8:00 am – 10:00 am      Super Session with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)

8:00 am – 5:00 pm        Franchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 5:00 pm        International Lounge (open to international delegations)

10:15 am – 11:30 am    Learning Labs

  • Beyond the Buzzwords: Opportunities in AI, Facial Recognition, Machine Learning
  • Building Trust and Engagement with Your Franchisees
  • Creating Efficiency Models to Improve Profitability in Your Units
  • Enhancing Brand Growth by Leveraging Effective Partners
  • How Franchisors Can Attract Multi-Unit Franchisees to Their Brands
  • Implementing System-Wide Standards to Improve Performance
  • Keeping Long-Term Franchisees Motivated and Engaged
  • LinkedIn Lead Gen Workshop
  • Mother Nature’s Wrath: How to Protect Your Business from the Growing Threat of Imminent and Destructive Weather Events
  • Navigating AB5
  • Online Reputation Management
  • Profitability and Success: Developing a Best-in-Class Program with Systems
  • Raising the Value of Your Franchise Through a Well-Executed Resale Program
  • Roundtables on International Franchising 

10:15 am – 11:45 am     Exhibit Hall Open for Appointments

11:30 am – 1:00 pm       ICFE Board Meeting

11:45 am – 2:45 pm       Networking Lunch with Exhibitors (lunch available from 11:45 am - 1:15 pm)

1:15 pm – 2:15 pm         International Attendees Networking Event

1:15 pm – 2:45 pm         Legal Legislative Committee Meeting

1:30 pm – 2:45 pm         IFA Foundation Board of Trustees 

2:45 pm – 5:00 pm         Exhibit Hall Open for Appointments

3:00 pm – 4:45 pm         Business Solution Roundtables

5:00 pm – 7:00 pm         Reception with Exhibitors

8:00 pm – 11:00 pm       The Bash 
 

*A separate registration and/or fee applies

TUESDAY, FEBRUARY 11

7:30 am – 12:00 pm        Registration Open

8:00 am – 9:45 am          Business Solution Roundtables with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)

10:15 am – 12:15 pm      Closing General Session (doors open at 9:45 am)

12:15 pm                         Convention Officially Adjourns

FRIDAY, FEBRUARY 7

8:00 am – 10:00 am      ICFE Registration Desk

9:00 am – 5:00 pm        Concurrent ICFE Special Sessions*

11:00 am – 4:00 pm       Franchising Gives Back*

12:00 pm – 2:00 pm       Franchisor Forum Meeting

12:45 pm – 2:30 pm       Finance Committee Meeting

4:30 pm – 6:30 pm         Diversity Institute Advisory Board Meeting

4:30 pm – 6:15 pm         Membership Committee Meeting

5:15 pm – 6:15 pm         IFA New Board Members' Orientation 

 

*A separate registration and/or fee applies
 

SATURDAY, FEBRUARY 8

7:00 am – 7:30 pm        Registration Open 

7:00 am – 8:30 am        VetFran Military Caregivers Task Force Meeting

7:30 am – 8:15 am        Past Chairs’ Council Meeting

7:30 am – 10:30 am      Golf Outing*

7:45 am – 1:00 pm        NextGen Orientation & Accelerator Session (for winners & advisors)

8:00 am – 10:00 am      ICFE Registration Desk

8:00 am – 5:00 pm        Franchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 5:00 pm        International Lounge (open to international delegations)

8:15 am – 10:15 am      Women's Franchise Committee Meeting

8:30 am – 12:30 pm      IFA Board of Directors’ Meeting

9:00 am – 5:00 pm        Concurrent ICFE Special Sessions*

10:00 am – 5:15 pm      Foundation Scholarship Winners’ Meeting 

11:30 am – 5:30 pm      Annual Leadership Conference*

12:45 pm – 2:45 pm      VetFran Committee Meeting

1:00 pm – 4:45 pm        Emerging Franchisor Bootcamp* (open to Franchisors with 100 units or less)

2:30 pm – 3:45 pm        Supplier Forum Executive Committee Meeting     

3:00 pm – 5:00 pm        Marketing & Innovation Committee Meeting

3:30 pm – 5:30 pm        Franchisee Forum Meeting (open to all Franchisees)

3:45 pm – 4:45 pm        Supplier Forum Open House (open to all Suppliers)

4:45 pm – 6:30 pm        Franchising in the Social Sector Task Force Meeting

5:00 pm – 6:00 pm        New Member & First-Time Attendee Workshop (open to new IFA members and first-time attendees only)

5:15 pm – 6:15 pm        NextGen Reception (by invitation only)

5:30 pm – 6:30 pm        Franchisee Open House Reception (open to all Franchisees)

6:00 pm – 7:00 pm        New Member & First-Time Attendee Reception (open to new IFA members and first-time attendees only)

6:30 pm – 8:00 pm        The Buzz 

 

*A separate registration and/or fee applies
 

SUNDAY, FEBRUARY 9

6:00 am – 7:00 am        Morning Yoga*

7:00 am – 7:00 pm        Registration Open

7:00 am – 8:15 am        Prayer Breakfast* (buffet breakfast available at 6:30 am)

7:00 am – 8:30 am        Supplier Forum Advisory Board & Membership Meeting

7:30 am – 9:30 am        IFA Executive Committee Meeting

8:00 am – 5:00 pm        Franchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 5:00 pm        International Lounge (open to international delegations)

8:30 am – 9:30 am        Fundamentals of Franchise Sales

8:30 am – 10:30 am      Intensive Summits 

  • Elements of Successful Franchising
  • Financial Summit
  • Franchise Relations Summit
  • International Summit-Track 1
  • International Summit-Track 2
  • Labor Issues Summit
  • Marketing & Innovation Summit
  • Operations Summit 

8:45 am – 11:45 am       NextGen Competition—Round One

9:00 am – 11:15 am       C-Suite Think Tank & Forum Exchange (limited to Franchisor c-suite executives from systems of all sizes)

9:15 am – 10:30 am       Specialty Seminars

  • Diversity Declaration: Join the Movement
  • Veterans Hiring in the Current Business Climate

9:45 am – 11:45 am       Franchise Development/Sales Summit

10:40 am – 12:05 pm     Mini Super Sessions

  • Talk Triggers
  • Achieving Your Wildly Important Goals – The 4 Disciplines of Execution

11:45 am – 12:30 pm     FranPAC VIP Event (by invitation only)

1:00 pm – 3:00 pm         Opening General Session with Luncheon (doors open at 12:15 pm with lunch service at 12:30 pm)

3:15 pm – 4:30 pm         Learning Labs

  • Best Practices in Global Franchise Development
  • How to Attract the Right Franchisees for Your Brand
  • How to Become a Supplier of Choice to Franchise Organizations
  • KPIs that Drive Success
  • Managing the Digital Consumer Tsunami
  • Navigating the Changing Tides from Corporate National Marketing to Local Store Marketing
  • New Strategies to Improve Franchise Communication via Technology
  • Planning Effective Field Visits
  • Preparing Your Business for Sale: What I Wish I Had Known Before the Investment Bankers Called
  • Recruiting and Retaining Top Talent by Becoming an Employer of Choice
  • Scaling Up! What Resources Should the Growing Franchisor Add to the Corporate Office and When Should These Resources Be Added?
  • Understanding and Supporting Underperforming Franchisees

4:30 pm – 7:30 pm           Chairman’s Reception with Exhibitors

4:45 pm – 5:45 pm           CFE Celebration w/ Graduates (by invitation only)

6:00 pm – 8:00 pm            International Committee Meeting

8:00 pm – 9:30 pm            International Reception

 

*A separate registration and/or fee applies

MONDAY, FEBRUARY 10

6:00 am – 7:00 am        Fitness Bootcamp Class*

7:00 am – 8:00 am        Franchise Relations Committee Meeting

7:00 am – 6:00 pm        Registration Open

8:00 am – 10:00 am      Super Session with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)

8:00 am – 5:00 pm        Franchisee Hospitality Lounge (open to all Franchisees)

8:00 am – 5:00 pm        International Lounge (open to international delegations)

10:15 am – 11:30 am    Learning Labs

  • Beyond the Buzzwords: Opportunities in AI, Facial Recognition, Machine Learning
  • Building Trust and Engagement with Your Franchisees
  • Creating Efficiency Models to Improve Profitability in Your Units
  • Enhancing Brand Growth by Leveraging Effective Partners
  • How Franchisors Can Attract Multi-Unit Franchisees to Their Brands
  • Implementing System-Wide Standards to Improve Performance
  • Keeping Long-Term Franchisees Motivated and Engaged
  • LinkedIn Lead Gen Workshop
  • Mother Nature’s Wrath: How to Protect Your Business from the Growing Threat of Imminent and Destructive Weather Events
  • Navigating AB5
  • Online Reputation Management
  • Profitability and Success: Developing a Best-in-Class Program with Systems
  • Raising the Value of Your Franchise Through a Well-Executed Resale Program
  • Roundtables on International Franchising 

10:15 am – 11:45 am     Exhibit Hall Open for Appointments

11:30 am – 1:00 pm       ICFE Board Meeting

11:45 am – 2:45 pm       Networking Lunch with Exhibitors (lunch available from 11:45 am - 1:15 pm)

1:15 pm – 2:15 pm         International Attendees Networking Event

1:15 pm – 2:45 pm         Legal Legislative Committee Meeting

1:30 pm – 2:45 pm         IFA Foundation Board of Trustees 

2:45 pm – 5:00 pm         Exhibit Hall Open for Appointments

3:00 pm – 4:45 pm         Business Solution Roundtables

5:00 pm – 7:00 pm         Reception with Exhibitors

8:00 pm – 11:00 pm       The Bash 
 

*A separate registration and/or fee applies

TUESDAY, FEBRUARY 11

7:30 am – 12:00 pm        Registration Open

8:00 am – 9:45 am          Business Solution Roundtables with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)

10:15 am – 12:15 pm      Closing General Session (doors open at 9:45 am)

12:15 pm                         Convention Officially Adjourns

IFA Member Franchisor or Supplier
850to1050
Register
Franchisee
600
Register
Non-Member Franchisor or Supplier
2350
Register

Location & Travel

The 2020 IFA Annual Convention will be held at the Orlando World Center Marriott. IFA has reserved a block of rooms at this hotel for a rate of $269/night for a single or double standard room. You may reserve your hotel room by clicking the link in the FAQ section below or calling 855-999-0496 and referencing the IFA Convention. The deadline for making a reservation is January 15, 2020, or when the IFA room block is filled, whichever is first. Once the room block is sold out, reservations will be accepted on a space and rate availability basis.

The IFA has also secured an overflow block at the SpringHill Suites - Marriott Village Orlando, approximately 2.5 miles from the World Center, at a rate of $199/night for a single or double standard room. IFA will provide limited shuttle bus service between the SpringHill Suites and the World Center, beginning on Friday, February 7. To book a room at this hotel, visit the FAQ section below or call 888-789-3090 and and reference the IFA Convention. The deadline for making a reservation is January 15, 2020, or when the IFA room block is filled, whichever is first. Once the room block is sold out, reservations will be accepted on a space and rate availability basis.

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org or call 202-662-0763.

How can I book a hotel room?

What are the future dates of IFA's Annual Convention?

Where can I find resources from previous IFA Conventions?

Please Note: NO third party vendors are authorized to sell our convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Convention through the website and phone number listed towards the bottom of this web page or directly through the hotel of choice. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our convention. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.

Resources

All of your questions on our 2020 Convention hotel, the Orlando area and any other things related to the Convention can be answered here!