ifa 2020

Annual Convention

IFA's Annual Convention is franchising's biggest event for business development and personal growth. Whether you're a franchising veteran or just starting out, there are sessions designed for everyone. This is your chance to network and chart the future of the industry.
CFE Credits Available
Yes
February 08 - 11, 2020
|

8701 World Center Dr.
Orlando, FL 32821
United States

Franchising's Future Starts With Us

Join thousands of your franchise peers in the franchise community at IFA’s 60th Annual Convention in Orlando, FL. Register today!
4K+
Attendees
50
Educational Sessions
350
Supplier Partners

 

Speakers

Speaker
Additional Speakers

Jay Baer

Founder, Convince & Convert

Chris McChesney

Leadership Consultant

Agenda

FRIDAY, FEBRUARY 7
Session Title
ICFE Registration Desk
Time Start
08:00 am
Time End
10:00 am
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
Franchising Gives Back*
Session Summary

*A separate registration and/or fee applies

Time Start
11:00 am
Time End
04:00 pm
Session Title
Franchisor Forum Meeting
Time Start
12:00 pm
Time End
02:00 pm
Session Title
Finance Committee Meeting
Time Start
12:45 pm
Time End
02:30 pm
Session Title
Diversity Institute Advisory Board Meeting
Time Start
04:30 pm
Time End
06:30 pm
Session Title
Membership Committee Meeting
Time Start
04:30 pm
Time End
06:15 pm
SATURDAY, FEBRUARY 8
Session Title
Registration Open
Time Start
07:00 am
Time End
07:30 pm
Session Title
VetFran Military Caregivers Task Force Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Past Chairs’ Council Meeting
Time Start
07:30 am
Time End
08:15 am
Session Title
Golf Outing*
Session Summary

*A separate registration and/or fee applies

Time Start
07:30 am
Time End
10:30 am
Session Title
NextGen Orientation & Accelerator Session (for winners & advisors)
Time Start
07:45 am
Time End
01:00 pm
Session Title
ICFE Registration Desk
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:15 am
Time End
10:15 am
Session Title
IFA Board of Directors’ Meeting
Time Start
08:30 am
Time End
12:30 pm
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
Foundation Scholarship Winners’ Meeting 
Time Start
10:00 am
Time End
05:15 pm
Session Title
Annual Leadership Conference*
Session Summary

*A separate registration and/or fee applies

Time Start
11:30 am
Time End
05:30 pm
Session Title
VetFran Committee Meeting
Time Start
12:45 pm
Time End
02:45 pm
Session Title
Emerging Franchisor Bootcamp* (open to Franchisors with 100 units or less)
Session Summary

*A separate registration and/or fee applies

Time Start
01:00 pm
Time End
04:45 pm
Session Title
Supplier Forum Executive Committee Meeting     
Time Start
02:30 pm
Time End
03:45 pm
Session Title
Marketing & Innovation Committee Meeting
Time Start
03:00 pm
Time End
05:00 pm
Session Title
Franchisee Forum Meeting (open to all Franchisees)
Time Start
03:30 pm
Time End
05:30 pm
Session Title
Supplier Forum Open House (open to all Suppliers)
Time Start
03:45 pm
Time End
04:45 pm
Session Title
 Franchising in the Social Sector Task Force Meeting
Time Start
04:45 pm
Time End
06:30 pm
Session Title
 New Member & First-Time Attendee Workshop (open to new IFA members and first-time attendees only)
Time Start
05:00 pm
Time End
06:00 pm
Session Title
NextGen Reception (by invitation only)
Time Start
05:15 pm
Time End
06:15 pm
Session Title
Franchisee Open House Reception (open to all Franchisees)
Time Start
05:30 pm
Time End
06:30 pm
Session Title
New Member & First-Time Attendee Reception (open to new IFA members and first-time attendees only)
Time Start
06:00 pm
Time End
07:00 pm
Session Title
The Buzz 
Session Summary


 

Time Start
06:30 pm
Time End
08:00 pm
SUNDAY, FEBRUARY 9
Session Title
Morning Yoga*
Session Summary

*A separate registration and/or fee applies

Time Start
06:00 am
Time End
07:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
07:00 pm
Session Title
Prayer Breakfast*
Session Summary

*A separate registration and/or fee applies

Time Start
07:00 am
Time End
08:15 am
Session Title
Supplier Forum Advisory Board & Membership Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Fundamentals of Franchise Sales
Time Start
08:30 am
Time End
09:30 am
Session Title
Intensive Summits 
Session Summary
  • Elements of Successful Franchising
  • Financial Summit
  • Franchise Relations Summit
  • International Summit-Track 1
  • International Summit-Track 2
  • Labor Issues Summit
  • Marketing & Innovation Summit
  • Operations Summit 
Time Start
08:30 am
Time End
10:30 am
Session Title
NextGen Competition—Round One
Time Start
08:45 am
Time End
11:45 am
Session Title
C-Suite Think Tank & Forum Exchange (limited to Franchisor c-suite executives from systems of all sizes)
Time Start
09:00 am
Time End
11:15 am
Session Title
Specialty Seminars
Session Summary
  • Diversity Declaration: Join the Movement
  • Veterans Hiring in the Current Business Climate
Time Start
09:15 am
Time End
10:30 am
Session Title
Franchise Development/Sales Summit
Time Start
09:45 am
Time End
11:45 am
Session Title
Mini Super Sessions
Session Summary
  • Talk Triggers
  • Achieving Your Wildly Important Goals – The 4 Disciplines of Execution
Time Start
10:40 am
Time End
12:05 pm
Session Title
FranPAC VIP Event (by invitation only)
Time Start
11:45 am
Time End
12:30 pm
Session Title
Opening General Session with Luncheon (doors open at 12:15 pm with lunch service at 12:30 pm)
Time Start
01:00 pm
Time End
03:00 pm
Session Title
Learning Labs
Session Summary
  • Best Practices in Global Franchise Development
  • How to Attract the Right Franchisees for Your Brand
  • How to Become a Supplier of Choice to Franchise Organizations
  • KPIs that Drive Success
  • Managing the Digital Consumer Tsunami
  • Navigating the Changing Tides from Corporate National Marketing to Local Store Marketing
  • New Strategies to Improve Franchise Communication via Technology
  • Planning Effective Field Visits
  • Preparing Your Business for Sale: What I Wish I Had Known Before the Investment Bankers Called
  • Recruiting and Retaining Top Talent by Becoming an Employer of Choice
  • Scaling Up! What Resources Should the Growing Franchisor Add to the Corporate Office and When Should These Resources Be Added?
  • Understanding and Supporting Underperforming Franchisees
Time Start
03:15 pm
Time End
04:30 pm
Session Title
Chairman’s Reception with Exhibitors
Time Start
04:30 pm
Time End
07:30 pm
Session Title
CFE Celebration w/ Graduates (by invitation only)
Time Start
04:45 pm
Time End
05:45 pm
Session Title
International Committee Meeting
Time Start
06:00 pm
Time End
08:00 pm
Session Title
 International Reception
Time Start
08:00 pm
Time End
09:30 pm
MONDAY, FEBRUARY 10
Session Title
 Fitness Bootcamp Class*
Session Summary

*A separate registration and/or fee applies

Time Start
06:00 am
Time End
07:00 am
Session Title
Franchise Relations Committee Meeting
Time Start
07:00 am
Time End
08:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
06:00 pm
Session Title
 Super Session with Continental Breakfast (breakfast available from 7:30 am - 9:00 am) 
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Learning Labs
Session Summary
  • Beyond the Buzzwords: Opportunities in AI, Facial Recognition, Machine Learning
  • Building Trust and Engagement with Your Franchisees
  • Creating Efficiency Models to Improve Profitability in Your Units
  • Enhancing Brand Growth by Leveraging Effective Partners
  • How Franchisors Can Attract Multi-Unit Franchisees to Their Brands
  • Implementing System-Wide Standards to Improve Performance
  • Keeping Long-Term Franchisees Motivated and Engaged
  • LinkedIn Lead Gen Workshop
  • Mother Nature’s Wrath: How to Protect Your Business from the Growing Threat of Imminent and Destructive Weather Events
  • Navigating AB5
  • Online Reputation Management
  • Profitability and Success: Developing a Best-in-Class Program with Systems
  • Raising the Value of Your Franchise Through a Well-Executed Resale Program
  • Roundtables on International Franchising 
Time Start
10:15 am
Time End
11:30 am
Session Title
Exhibit Hall Open for Appointments
Time Start
10:15 am
Time End
11:45 am
Session Title
IFA Executive Committee Meeting
Time Start
10:15 am
Time End
12:15 pm
Session Title
ICFE Board Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Networking Lunch with Exhibitors (lunch available from 11:45 am - 1:15 pm)
Time Start
11:45 am
Time End
02:45 pm
Session Title
International Attendees Networking Event
Time Start
01:15 pm
Time End
02:15 pm
Session Title
Legal Legislative Committee Meeting
Time Start
01:15 pm
Time End
02:45 pm
Session Title
IFA Foundation Board of Trustees 
Time Start
01:30 pm
Time End
02:45 pm
Session Title
Exhibit Hall Open for Appointments
Time Start
02:45 pm
Time End
05:00 pm
Session Title
Business Solution Roundtables
Time Start
03:00 pm
Time End
04:45 pm
Session Title
Reception with Exhibitors
Time Start
05:00 pm
Time End
07:00 pm
Session Title
The Bash 
Time Start
08:00 pm
Time End
11:00 pm
TUESDAY, FEBRUARY 11
Session Title
Registration Open
Time Start
07:30 am
Time End
12:00 am
Session Title
Business Solution Roundtables with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)
Time Start
08:00 am
Time End
09:45 am
Session Title
Closing General Session (doors open at 9:45 am)
Time Start
10:15 am
Time End
12:15 pm
Session Title
Convention Officially Adjourns
Time Start
12:15 pm
Time End
12:30 pm
FRIDAY, FEBRUARY 7
Session Title
ICFE Registration Desk
Time Start
08:00 am
Time End
10:00 am
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
Franchising Gives Back*
Session Summary

*A separate registration and/or fee applies

Time Start
11:00 am
Time End
04:00 pm
Session Title
Franchisor Forum Meeting
Time Start
12:00 pm
Time End
02:00 pm
Session Title
Finance Committee Meeting
Time Start
12:45 pm
Time End
02:30 pm
Session Title
Diversity Institute Advisory Board Meeting
Time Start
04:30 pm
Time End
06:30 pm
Session Title
Membership Committee Meeting
Time Start
04:30 pm
Time End
06:15 pm
SATURDAY, FEBRUARY 8
Session Title
Registration Open
Time Start
07:00 am
Time End
07:30 pm
Session Title
VetFran Military Caregivers Task Force Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Past Chairs’ Council Meeting
Time Start
07:30 am
Time End
08:15 am
Session Title
Golf Outing*
Session Summary

*A separate registration and/or fee applies

Time Start
07:30 am
Time End
10:30 am
Session Title
NextGen Orientation & Accelerator Session (for winners & advisors)
Time Start
07:45 am
Time End
01:00 pm
Session Title
ICFE Registration Desk
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Women's Franchise Committee Meeting
Time Start
08:15 am
Time End
10:15 am
Session Title
IFA Board of Directors’ Meeting
Time Start
08:30 am
Time End
12:30 pm
Session Title
Concurrent ICFE Special Sessions*
Time Start
09:00 am
Time End
05:00 pm
Session Title
Foundation Scholarship Winners’ Meeting 
Time Start
10:00 am
Time End
05:15 pm
Session Title
Annual Leadership Conference*
Session Summary

*A separate registration and/or fee applies

Time Start
11:30 am
Time End
05:30 pm
Session Title
VetFran Committee Meeting
Time Start
12:45 pm
Time End
02:45 pm
Session Title
Emerging Franchisor Bootcamp* (open to Franchisors with 100 units or less)
Session Summary

*A separate registration and/or fee applies

Time Start
01:00 pm
Time End
04:45 pm
Session Title
Supplier Forum Executive Committee Meeting     
Time Start
02:30 pm
Time End
03:45 pm
Session Title
Marketing & Innovation Committee Meeting
Time Start
03:00 pm
Time End
05:00 pm
Session Title
Franchisee Forum Meeting (open to all Franchisees)
Time Start
03:30 pm
Time End
05:30 pm
Session Title
Supplier Forum Open House (open to all Suppliers)
Time Start
03:45 pm
Time End
04:45 pm
Session Title
 Franchising in the Social Sector Task Force Meeting
Time Start
04:45 pm
Time End
06:30 pm
Session Title
 New Member & First-Time Attendee Workshop (open to new IFA members and first-time attendees only)
Time Start
05:00 pm
Time End
06:00 pm
Session Title
NextGen Reception (by invitation only)
Time Start
05:15 pm
Time End
06:15 pm
Session Title
Franchisee Open House Reception (open to all Franchisees)
Time Start
05:30 pm
Time End
06:30 pm
Session Title
New Member & First-Time Attendee Reception (open to new IFA members and first-time attendees only)
Time Start
06:00 pm
Time End
07:00 pm
Session Title
The Buzz 
Session Summary


 

Time Start
06:30 pm
Time End
08:00 pm
SUNDAY, FEBRUARY 9
Session Title
Morning Yoga*
Session Summary

*A separate registration and/or fee applies

Time Start
06:00 am
Time End
07:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
07:00 pm
Session Title
Prayer Breakfast*
Session Summary

*A separate registration and/or fee applies

Time Start
07:00 am
Time End
08:15 am
Session Title
Supplier Forum Advisory Board & Membership Meeting
Time Start
07:00 am
Time End
08:30 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Fundamentals of Franchise Sales
Time Start
08:30 am
Time End
09:30 am
Session Title
Intensive Summits 
Session Summary
  • Elements of Successful Franchising
  • Financial Summit
  • Franchise Relations Summit
  • International Summit-Track 1
  • International Summit-Track 2
  • Labor Issues Summit
  • Marketing & Innovation Summit
  • Operations Summit 
Time Start
08:30 am
Time End
10:30 am
Session Title
NextGen Competition—Round One
Time Start
08:45 am
Time End
11:45 am
Session Title
C-Suite Think Tank & Forum Exchange (limited to Franchisor c-suite executives from systems of all sizes)
Time Start
09:00 am
Time End
11:15 am
Session Title
Specialty Seminars
Session Summary
  • Diversity Declaration: Join the Movement
  • Veterans Hiring in the Current Business Climate
Time Start
09:15 am
Time End
10:30 am
Session Title
Franchise Development/Sales Summit
Time Start
09:45 am
Time End
11:45 am
Session Title
Mini Super Sessions
Session Summary
  • Talk Triggers
  • Achieving Your Wildly Important Goals – The 4 Disciplines of Execution
Time Start
10:40 am
Time End
12:05 pm
Session Title
FranPAC VIP Event (by invitation only)
Time Start
11:45 am
Time End
12:30 pm
Session Title
Opening General Session with Luncheon (doors open at 12:15 pm with lunch service at 12:30 pm)
Time Start
01:00 pm
Time End
03:00 pm
Session Title
Learning Labs
Session Summary
  • Best Practices in Global Franchise Development
  • How to Attract the Right Franchisees for Your Brand
  • How to Become a Supplier of Choice to Franchise Organizations
  • KPIs that Drive Success
  • Managing the Digital Consumer Tsunami
  • Navigating the Changing Tides from Corporate National Marketing to Local Store Marketing
  • New Strategies to Improve Franchise Communication via Technology
  • Planning Effective Field Visits
  • Preparing Your Business for Sale: What I Wish I Had Known Before the Investment Bankers Called
  • Recruiting and Retaining Top Talent by Becoming an Employer of Choice
  • Scaling Up! What Resources Should the Growing Franchisor Add to the Corporate Office and When Should These Resources Be Added?
  • Understanding and Supporting Underperforming Franchisees
Time Start
03:15 pm
Time End
04:30 pm
Session Title
Chairman’s Reception with Exhibitors
Time Start
04:30 pm
Time End
07:30 pm
Session Title
CFE Celebration w/ Graduates (by invitation only)
Time Start
04:45 pm
Time End
05:45 pm
Session Title
International Committee Meeting
Time Start
06:00 pm
Time End
08:00 pm
Session Title
 International Reception
Time Start
08:00 pm
Time End
09:30 pm
MONDAY, FEBRUARY 10
Session Title
 Fitness Bootcamp Class*
Session Summary

*A separate registration and/or fee applies

Time Start
06:00 am
Time End
07:00 am
Session Title
Franchise Relations Committee Meeting
Time Start
07:00 am
Time End
08:00 am
Session Title
Registration Open
Time Start
07:00 am
Time End
06:00 pm
Session Title
 Super Session with Continental Breakfast (breakfast available from 7:30 am - 9:00 am) 
Time Start
08:00 am
Time End
10:00 am
Session Title
Franchisee Hospitality Lounge (open to all Franchisees)
Time Start
08:00 am
Time End
05:00 pm
Session Title
International Lounge (open to international delegations)
Time Start
08:00 am
Time End
05:00 pm
Session Title
Learning Labs
Session Summary
  • Beyond the Buzzwords: Opportunities in AI, Facial Recognition, Machine Learning
  • Building Trust and Engagement with Your Franchisees
  • Creating Efficiency Models to Improve Profitability in Your Units
  • Enhancing Brand Growth by Leveraging Effective Partners
  • How Franchisors Can Attract Multi-Unit Franchisees to Their Brands
  • Implementing System-Wide Standards to Improve Performance
  • Keeping Long-Term Franchisees Motivated and Engaged
  • LinkedIn Lead Gen Workshop
  • Mother Nature’s Wrath: How to Protect Your Business from the Growing Threat of Imminent and Destructive Weather Events
  • Navigating AB5
  • Online Reputation Management
  • Profitability and Success: Developing a Best-in-Class Program with Systems
  • Raising the Value of Your Franchise Through a Well-Executed Resale Program
  • Roundtables on International Franchising 
Time Start
10:15 am
Time End
11:30 am
Session Title
Exhibit Hall Open for Appointments
Time Start
10:15 am
Time End
11:45 am
Session Title
IFA Executive Committee Meeting
Time Start
10:15 am
Time End
12:15 pm
Session Title
ICFE Board Meeting
Time Start
11:30 am
Time End
01:00 pm
Session Title
Networking Lunch with Exhibitors (lunch available from 11:45 am - 1:15 pm)
Time Start
11:45 am
Time End
02:45 pm
Session Title
International Attendees Networking Event
Time Start
01:15 pm
Time End
02:15 pm
Session Title
Legal Legislative Committee Meeting
Time Start
01:15 pm
Time End
02:45 pm
Session Title
IFA Foundation Board of Trustees 
Time Start
01:30 pm
Time End
02:45 pm
Session Title
Exhibit Hall Open for Appointments
Time Start
02:45 pm
Time End
05:00 pm
Session Title
Business Solution Roundtables
Time Start
03:00 pm
Time End
04:45 pm
Session Title
Reception with Exhibitors
Time Start
05:00 pm
Time End
07:00 pm
Session Title
The Bash 
Time Start
08:00 pm
Time End
11:00 pm
TUESDAY, FEBRUARY 11
Session Title
Registration Open
Time Start
07:30 am
Time End
12:00 am
Session Title
Business Solution Roundtables with Continental Breakfast (breakfast available from 7:30 am - 9:00 am)
Time Start
08:00 am
Time End
09:45 am
Session Title
Closing General Session (doors open at 9:45 am)
Time Start
10:15 am
Time End
12:15 pm
Session Title
Convention Officially Adjourns
Time Start
12:15 pm
Time End
12:30 pm
IFA Member Franchisor or Supplier
850to1050
$
Register
Franchisee
600
$
Register
Non-Member Franchisor or Supplier
2350
$
Register

Location & Travel

The 2020 IFA Annual Convention will be held at the Orlando World Center Marriott. IFA has reserved a block of rooms at this hotel for a rate of $269/night for a single or double standard room. You may reserve your hotel room by clicking the link under the hotel listing below or calling 855-999-0496 and referencing the IFA Convention. The deadline for making a reservation is January 15, 2020, or when the IFA room block is filled, whichever is first. Once the room block is sold out, reservations will be accepted on a space and rate availability basis.

The IFA has also secured an overflow block at the SpringHill Suites - Marriott Village Orlando, approximately 2.5 miles from the World Center, at a rate of $199/night for a single or double standard room. IFA will provide limited shuttle bus service between the SpringHill Suites and the World Center, beginning on Saturday, February 8. To book a room at this hotel, click the link under the hotel listing below or call 888-789-3090 and and reference the IFA Convention. The deadline for making a reservation is January 15, 2020, or when the IFA room block is filled, whichever is first. Once the room block is sold out, reservations will be accepted on a space and rate availability basis.

FAQs

To contact the IFA Conferences Department, please email
events@franchise.org or call 202-662-0763.

How can I book a hotel room?

What are the future dates of IFA's Annual Convention?

Where can I find resources from previous IFA Conventions?

What is the cost to attend?

I'm not an IFA member, how do I join and get a free pass?

Please Note: NO third party vendors are authorized to sell our convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Convention through the website and phone number listed towards the bottom of this web page or directly through the hotel of choice. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our convention. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.

Resources

All of your questions on our 2020 Convention hotel, the Orlando area and any other things related to the Convention can be answered here!