Summer Learning Series

2024 Summer Learning Series

Adding to the summer fun of family vacations and events, the IFA Summer Learning Series has something for everyone!

Presented via a collaborative 25-member cohort group, the Summer Learning Series offers distinctive, insightful leadership and professional development opportunities to heighten everyone’s summer learning!
CFE Credits Available
Yes
July 16 - August 15, 2024 4:00PM - 6:00PM
|
Collaborative IFA LIVE Virtual Classroom

Managing Franchise Resales (2-Part Series)

The resale of an existing franchise creates significant demands on a franchisor’s limited organizational resources, which can often be better deployed on recruiting new franchisees or supporting existing operators.

Managing franchise resales so that they occur as quickly and efficiently as possible is in the best interests of the franchisor, the franchise network, and the franchisee whose business is for sale.

By clarifying and expediting the process, not only can the franchisor reduce the demands on their resources but can facilitate the exit of selling franchisees (who can often be disengaged or underperforming) with more aligned and higher-performing operators.

This workshop explores how to manage franchise resales to achieve better outcomes for franchisors and franchisees alike.

Learning Objectives:

•    Explore key steps in the resale process
•    Discover ways to work with franchisees more effectively for better resale outcomes
•    Identify and discuss procedures to maximize franchisee engagement during the sale process
•    Analyze common difficulties faced by buyers, vendors and franchisors

IFA LIVE Virtual Classroom exclusively through IFA Academy: 

  • 2-Part Series:  August 13 and 15, 2024 (Both days required)
  • 4:00pm – 6:00pm Eastern
  • Instructed by Jason Gehrke, CFE, Director, Franchise Advisory Centre
  • IFA Member Rate: $349 /  Non-Member Rate: $549
  • Credits: 4 IFA LIVE Learning Credits (Formerly Participation Credits)

Refund and Cancellation Policy

 

How to Build a Conference Program Your Franchisees Will Rave About

A franchise conference is a fantastic opportunity for franchisors to bring franchisees up to date on best practices in the network, as well as share the vision for the coming year and introduce new products, services, concepts, and marketing initiatives.

Conferences are expensive to stage and time-consuming to organize, so is your brand getting the most out of your event? Find out tips and insights to build a compelling franchise conference program that your franchisees will want to attend for the learning value alone.

This education session will give you key insights into building a conference program your franchisees can’t afford to miss and will give them (and you as the franchisor) a return on investment for the event.

This session will address:

  • The role and importance of conferences in engaging franchisees
  • How conferences influence organizational perception and performance
  • How to build a program and identify relevant topics and speakers

Session Outline

  • Setting conference objectives
  • Developing a theme
  • How to maximize franchisee attendance
  • Developing the formal program
  • What presentations to include
  • Using franchisees as presenters
  • Using suppliers as presenters
  • The role of external speakers
  • Social activities
  • Capturing delegate feedback

IFA LIVE Virtual Classroom exclusively through IFA Academy: 

  • July 16, 2024 / 4:00pm – 6:00pm Eastern
  • Instructed by Jason Gehrke, CFE, Director, Franchise Advisory Centre
  • IFA Member Rate: $249 / Non-Member Rate: $449
  • Credits: 2 IFA LIVE Learning Credits (Formerly Participation Credits)

 

Improving Franchise Advisory Councils

Franchise Advisory Councils (FAC’s) are a representative committee of franchisees which act as an interface between franchisees and franchisors on tactical and strategic issues. They can provide significant benefits to both groups when established and run correctly and help build competitive advantage for a brand by fostering a culture of engagement and innovation.

FAC’s that are focused and operated correctly are an asset to a franchise network; however, FAC’s that are poorly structured and managed can quickly lose their way and lose credibility with both franchisees and franchisor management.

This workshop provides a unique opportunity for mature systems to learn how to reinvigorate their Franchise Advisory Council’s and will provide developing systems key pointers on how to establish an effective FAC that helps maintain and enhance the franchise relationship.

This session will address:

  • The role and importance of Franchise Advisory Councils
  • How FAC’s influence organizational perception and performance
  • Structural considerations when establishing FAC’s
  • Common rules of engagement for FAC’s
  • Meeting frequency, management and measuring outcomes

2-Part Series: June 4 and 6, 2024  (Both days required)

  • 4:00pm – 6:00pm Eastern
  • Instructed by Jason Gehrke, CFE, Director, Franchise Advisory Centre
  • IFA Member Rate: $349 /  Non-Member Rate: $549
  • Credits: 4 IFA LIVE Learning Credits (Formerly Participation Credits)