Marketing – Operations – Technology
Be a part of a ground-breaking new space for the ideas, inspiration and networking for franchise leaders charged with improving the experience and outcomes for all customers, including consumers, businesses, franchisees, and employees.
This one-of-a-kind event focuses on improving the experience and outcomes for customers that are unique within franchising: consumers, businesses, franchisees, and employees. Built for franchise CEOs, Presidents and leaders of Marketing, Operations and Technology, this conference features interactive workshops, expert speakers, and networking with franchising’s leaders responsible for customer success.
Today, the pace of change in technology, marketing and operations blurs the lines between organizational functions, creating new challenges for franchise leaders.
The conference will help those who serve consumers, businesses, franchisees, and employees in a time of rapid change requires franchise leaders to build a deep understanding of the data, best practices and tools to best leverage marketing, operations, and technology resources for brand success. Join us June 20 - 22 to learn how you can take your customer experience to the next level.
Come to Atlanta a Day Early and Earn CFE Credits!
On June 19th, you will have two opportunities to earn CFE credits towards your designation or recertification journey through CFE Special Sessions. Check off a required course or earn important Education Credits. CFE program participation is not required in order to register and attend these sessions! Special sessions are open to anyone interested in professional development courses/workshops in franchising. Full session information below.
9:00am - 4:30pm ET
FRAN-GUARD™: IFA’s Franchise Management and Compliance Program (Separate Registration Required)
$699 Member / $899 Non-Member
8 CFE Education Credits
IFA FRAN-GUARD™ is IFA’s Franchise Sales Management and Compliance program. Through this program, the business case for compliance will be demonstrated, along with how a culture of compliance will help you and your staff build a vibrant company, while also helping you protect your system and avoid costly mistakes. This session is especially designed to help senior executives learn how to take proactive steps to reduce risks, manage growth, and build a stronger, healthier franchise system.
1:30pm - 4:30pm ET
Everyone Communicates, Few Connect: What the Most Effective People Do Differently (A John Maxwell Program - Separate Registration Required)
$399 Member / $599 Non-Member
3 CFE Education Credits
In “Everyone Communicates, Few Connect,” world-renowned leadership expert John C. Maxwell says “if you want to succeed, you must learn how to connect with people. And while it may seem like some folks are just born with it, the fact is anyone can learn how to make every communication an opportunity for a powerful connection.” Maxwell offers his proven method — Five Principles and Five Practices — so you can create a powerful connection one-on-one, in a group, or with an audience.
This workshop provides the tools to:
- Find common ground
- Keep your communication simple
- Capture people’s interest
- Inspire others
- Stay authentic
Speaker: Kevin Wayne Johnson, CEO, The Johnson Leadership Group, LLC