All White ICFE Logo - Small

2022 ICFE Special Sessions

CFE Credits Available
Yes
February 25 - 26, 2022
|

San Diego, CA
United States

Better Preparation. Better Performance.

Registration Now Open!

Becoming a Certified Franchise Executive is an important step in your franchise career.  Knowledge is POWER and the course requirements necessary to complete your CFE provide you with POWERFUL knowledge.

During the two-day Special Sessions, you're in store for a wealth of knowledge through engaging courses. By attending sessions on both Friday and Saturday, you can earn up to 500 CFE credits.

Whether you're a new CFE Candidate or a current CFE working towards recertification, IFA is here for you!

Earn 300 additional CFE Education credits AND 100 Participation credits by sticking around for IFA's 2022 Annual Convention. Visit the official 2022 Convention page for more information!

Agenda

Friday, February 25th
Session Title
7 Habits Foundations (Franklin Covey)
Session Summary

200 CFE Education Credits

Your organization’s success depends on strong individual performance at all levels, including your non-managerial, administrative, and staff-level employees. Great performance requires a common set of values, behaviors, and skills that align individual capabilities to your organization’s strategy. Help all of your employees tap into their best with the new 7 Habits Foundations, the one-day introduction to The 7 Habits of Highly Effective People®: Signature Edition 4.0 content. The 7 Habits Foundations program introduces foundational principles, paradigms and practices of the 7 Habits, and is particularly suitable for frontline associates.

Speakers: Suzette Blakemore, CFE, VP, Sales, Franklin Covey; Kory Kogan, VP, Global Sales Enablement, Franklin Covey 

Price for this class is $745 (member) and $945 (non-member).

Time Start
09:00 am
Time End
05:00 pm
Session Title
Fran-Guard™ - IFA’s Franchise Sales Management and Compliance Program
Session Summary

300 CFE FranGuard Credits

IFA Fran-Guard™ is IFA's Franchise Sales Management and Compliance program. Through this program, we demonstrate the business case for compliance and how a culture of compliance will help you and your staff build a vibrant company while assisting you to protect your system and avoid costly mistakes. This session is especially designed for senior executives to show how you can take proactive steps to reduce risks, manage growth, and build a stronger, healthier franchise system.

Speakers: Cynthia Gartman, CFE, Publisher & Consultant, Seniors Blue Book; Kevin Moran, VP & General Counsel of Franchising, Hyatt Hotels Corporation; Richard Morey, CFE, Partner, DLA Piper LLP (US)

Fran-Guard

Time Start
09:00 am
Time End
05:00 pm
Session Title
FranTogether: How to Create Healthy Franchise Relations
Session Summary

200 CFE Education Credits

It is simply impossible to achieve sustainable success in franchising without healthy franchise relations.

FranTogether is a practical workshop that teaches proven franchise relationship skills and strategies based on cutting-edge psychology, decades of real-world experience, and research from hundreds of franchise networks. 

You will experience an engaging and impactful day of interactive learning, with lots of opportunities to discuss and share your insights on hot topics of importance to you. You will also learn powerful evidence-based tools and processes for building trust and improving communication at the personal and organizational levels.

FranTogether is led by three passionate and respected franchise practitioners - an attorney, a psychologist, and an engagement consultant – all highly experienced in the real world of managing the inherent challenges of franchising.

Whether you are a seasoned CEO, or someone relatively new to franchising, you’ll find this program useful, enjoyable, and inspiring.

Speakers: Evan Hackel, CFE, Founder & CEO, Ingage Consulting; Greg Nathan, CFE, Founder, Franchise Relationships Institute; Brian Schnell, CFE, Partner & Chair of Franchise Practice, Faegre Drinker             

Time Start
09:00 am
Time End
05:00 pm
Session Title
Profit Mastery: Financial Boot Camp – Improving Network Unit Profitability and Performance
Session Summary

200 CFE Education Credits

Profit Mastery turns standard financial statements into powerful financial intelligence, and you will find that the Financial Report Card - combined with the unique Financial Performance Road Map – to be unusually effective in pinpointing and quantifying the dollar impact of improved efficiency.  Furthermore, the intriguing Cup Theory will point the way to use Break Even Analysis to manage the revenue/cost Analysis to manage the revenue/cost relationship and prove to be an invaluable strategic tool in managing costs and, ultimately, profitability.

Speaker: Steve LeFever, CFE, Chairman, Profit Mastery

Time Start
09:00 am
Time End
05:00 pm
Saturday, February 26th
Session Title
Profit Soup: Profitable Growth Through Multi-Unit Expansion
Session Summary

200 CFE Education Credits

We all aim to support the profitable growth of franchises and franchise networks. In this session, we’ll apply financial tools and skills to establish a pathway to successful expansion through multi-unit ownership.  

We’ll begin by exploring valuation methods and strategies for building business value.  Then, based on your cost structure and the value you seek to build, we will determine the investments and multi-unit growth plan to produce the real returns your investment requires.

We’ll also identify the skills, aptitudes, and mindsets of successful multi-unit franchisees and hear how the best in the business create an investor’s mindset and prepare their franchise system and support teams to facilitate successful multi-unit ownership.   

Each attendee leaves the session with his or her own traction plan aimed at profitable growth through multi-unit expansion.

Speakers: Rod Bristol, CFE, Director, Business Development. Profit Soup; Barbara Nuss, CPA, Founder, Profit Soup

Time Start
09:00 am
Time End
05:00 pm
Session Title
Change: How to Turn Uncertainty Into Opportunity (Franklin Covey)
Session Summary

When we recognize that change follows a predictable pattern, we can learn to manage our reactions and understand how to navigate change, both functionally and emotionally. This allows us to consciously determine how to best move forward—even in the most challenging stages. Change: How to Turn Uncertainty Into Opportunity helps individuals and leaders learn how to successfully navigate any workplace change to improve results.

Speakers: Suzette Blakemore, CFE, VP, Sales, Franklin Covey; Kory Kogan, VP, Global Sales Enablement, Franklin Covey 

Price for this class is $745 (member) and $945 (non-member).

Time Start
09:00 am
Time End
05:00 pm
Session Title
Fran-Guard™ - IFA’s Franchise Sales Management and Compliance Program
Session Summary

300 CFE FranGuard Credits

IFA Fran-Guard™ is IFA's Franchise Sales Management and Compliance program. Through this program, we demonstrate the business case for compliance and how a culture of compliance will help you and your staff build a vibrant company while assisting you to protect your system and avoid costly mistakes. This session is especially designed for senior executives to show how you can take proactive steps to reduce risks, manage growth, and build a stronger, healthier franchise system.

Speakers: Cynthia Gartman, CFE, Publisher & Consultant, Seniors Blue Book; Kevin Moran, VP & General Counsel of Franchising, Hyatt Hotels Corporation; Richard Morey, CFE, Partner, DLA Piper LLP (US)

Fran-Guard

Time Start
09:00 am
Time End
05:00 pm
Session Title
Principles of Franchising
Session Summary

200 CFE Education Credits

This intensive one-day course will provide an overview of key issues faced by franchise executives in managing franchise operations. Using real-life scenarios, and hypothetical formats, the course will present a series of problems that are faced by franchise executives every day. Executives will learn about the serious problems franchisors typically face, how others are solving them, and how to make good decisions concerning difficult issues.

Speakers: Kay Ainsley, CFE, Managing Director, MSA Worldwide; Joe Bourdow, CFE, Senior Advisor, Premier Franchise Advisors; Barry Heller, CFE, Partner, DLA Piper LLP (US); Mark Liston, CFE, Director, Special Projects, Mark Liston, Inc.; Bret Lowell, CFE, Partner, DLA Piper LLP (US); 

Time Start
09:00 am
Time End
05:00 pm
Friday, February 25th
Session Title
7 Habits Foundations (Franklin Covey)
Session Summary

200 CFE Education Credits

Your organization’s success depends on strong individual performance at all levels, including your non-managerial, administrative, and staff-level employees. Great performance requires a common set of values, behaviors, and skills that align individual capabilities to your organization’s strategy. Help all of your employees tap into their best with the new 7 Habits Foundations, the one-day introduction to The 7 Habits of Highly Effective People®: Signature Edition 4.0 content. The 7 Habits Foundations program introduces foundational principles, paradigms and practices of the 7 Habits, and is particularly suitable for frontline associates.

Speakers: Suzette Blakemore, CFE, VP, Sales, Franklin Covey; Kory Kogan, VP, Global Sales Enablement, Franklin Covey 

Price for this class is $745 (member) and $945 (non-member).

Time Start
09:00 am
Time End
05:00 pm
Session Title
Fran-Guard™ - IFA’s Franchise Sales Management and Compliance Program
Session Summary

300 CFE FranGuard Credits

IFA Fran-Guard™ is IFA's Franchise Sales Management and Compliance program. Through this program, we demonstrate the business case for compliance and how a culture of compliance will help you and your staff build a vibrant company while assisting you to protect your system and avoid costly mistakes. This session is especially designed for senior executives to show how you can take proactive steps to reduce risks, manage growth, and build a stronger, healthier franchise system.

Speakers: Cynthia Gartman, CFE, Publisher & Consultant, Seniors Blue Book; Kevin Moran, VP & General Counsel of Franchising, Hyatt Hotels Corporation; Richard Morey, CFE, Partner, DLA Piper LLP (US)

Fran-Guard

Time Start
09:00 am
Time End
05:00 pm
Session Title
FranTogether: How to Create Healthy Franchise Relations
Session Summary

200 CFE Education Credits

It is simply impossible to achieve sustainable success in franchising without healthy franchise relations.

FranTogether is a practical workshop that teaches proven franchise relationship skills and strategies based on cutting-edge psychology, decades of real-world experience, and research from hundreds of franchise networks. 

You will experience an engaging and impactful day of interactive learning, with lots of opportunities to discuss and share your insights on hot topics of importance to you. You will also learn powerful evidence-based tools and processes for building trust and improving communication at the personal and organizational levels.

FranTogether is led by three passionate and respected franchise practitioners - an attorney, a psychologist, and an engagement consultant – all highly experienced in the real world of managing the inherent challenges of franchising.

Whether you are a seasoned CEO, or someone relatively new to franchising, you’ll find this program useful, enjoyable, and inspiring.

Speakers: Evan Hackel, CFE, Founder & CEO, Ingage Consulting; Greg Nathan, CFE, Founder, Franchise Relationships Institute; Brian Schnell, CFE, Partner & Chair of Franchise Practice, Faegre Drinker             

Time Start
09:00 am
Time End
05:00 pm
Session Title
Profit Mastery: Financial Boot Camp – Improving Network Unit Profitability and Performance
Session Summary

200 CFE Education Credits

Profit Mastery turns standard financial statements into powerful financial intelligence, and you will find that the Financial Report Card - combined with the unique Financial Performance Road Map – to be unusually effective in pinpointing and quantifying the dollar impact of improved efficiency.  Furthermore, the intriguing Cup Theory will point the way to use Break Even Analysis to manage the revenue/cost Analysis to manage the revenue/cost relationship and prove to be an invaluable strategic tool in managing costs and, ultimately, profitability.

Speaker: Steve LeFever, CFE, Chairman, Profit Mastery

Time Start
09:00 am
Time End
05:00 pm
Saturday, February 26th
Session Title
Profit Soup: Profitable Growth Through Multi-Unit Expansion
Session Summary

200 CFE Education Credits

We all aim to support the profitable growth of franchises and franchise networks. In this session, we’ll apply financial tools and skills to establish a pathway to successful expansion through multi-unit ownership.  

We’ll begin by exploring valuation methods and strategies for building business value.  Then, based on your cost structure and the value you seek to build, we will determine the investments and multi-unit growth plan to produce the real returns your investment requires.

We’ll also identify the skills, aptitudes, and mindsets of successful multi-unit franchisees and hear how the best in the business create an investor’s mindset and prepare their franchise system and support teams to facilitate successful multi-unit ownership.   

Each attendee leaves the session with his or her own traction plan aimed at profitable growth through multi-unit expansion.

Speakers: Rod Bristol, CFE, Director, Business Development. Profit Soup; Barbara Nuss, CPA, Founder, Profit Soup

Time Start
09:00 am
Time End
05:00 pm
Session Title
Change: How to Turn Uncertainty Into Opportunity (Franklin Covey)
Session Summary

When we recognize that change follows a predictable pattern, we can learn to manage our reactions and understand how to navigate change, both functionally and emotionally. This allows us to consciously determine how to best move forward—even in the most challenging stages. Change: How to Turn Uncertainty Into Opportunity helps individuals and leaders learn how to successfully navigate any workplace change to improve results.

Speakers: Suzette Blakemore, CFE, VP, Sales, Franklin Covey; Kory Kogan, VP, Global Sales Enablement, Franklin Covey 

Price for this class is $745 (member) and $945 (non-member).

Time Start
09:00 am
Time End
05:00 pm
Session Title
Fran-Guard™ - IFA’s Franchise Sales Management and Compliance Program
Session Summary

300 CFE FranGuard Credits

IFA Fran-Guard™ is IFA's Franchise Sales Management and Compliance program. Through this program, we demonstrate the business case for compliance and how a culture of compliance will help you and your staff build a vibrant company while assisting you to protect your system and avoid costly mistakes. This session is especially designed for senior executives to show how you can take proactive steps to reduce risks, manage growth, and build a stronger, healthier franchise system.

Speakers: Cynthia Gartman, CFE, Publisher & Consultant, Seniors Blue Book; Kevin Moran, VP & General Counsel of Franchising, Hyatt Hotels Corporation; Richard Morey, CFE, Partner, DLA Piper LLP (US)

Fran-Guard

Time Start
09:00 am
Time End
05:00 pm
Session Title
Principles of Franchising
Session Summary

200 CFE Education Credits

This intensive one-day course will provide an overview of key issues faced by franchise executives in managing franchise operations. Using real-life scenarios, and hypothetical formats, the course will present a series of problems that are faced by franchise executives every day. Executives will learn about the serious problems franchisors typically face, how others are solving them, and how to make good decisions concerning difficult issues.

Speakers: Kay Ainsley, CFE, Managing Director, MSA Worldwide; Joe Bourdow, CFE, Senior Advisor, Premier Franchise Advisors; Barry Heller, CFE, Partner, DLA Piper LLP (US); Mark Liston, CFE, Director, Special Projects, Mark Liston, Inc.; Bret Lowell, CFE, Partner, DLA Piper LLP (US); 

Time Start
09:00 am
Time End
05:00 pm
Member Rate Starting At
695
$
Non-Member Rate Starting At
895
$

Location & Travel

IFA's 2022 Annual Convention will take place at the San Diego Convention Center in San Diego, CA; A few sessions will also take place at the Manchester Grand Hyatt San Diego. IFA will have room blocks available at 3 hotels near the convention center - Manchester Grand Hyatt San Diego; Marriott Marquis San Diego Marina; Omni San Diego Hotel. Booking within the IFA room blocks is now open and will close on February 2, 2022 or when a room block is full - whichever comes first!

Pricing for the room blocks are as follows:
Manchester Grand Hyatt San Diego - $295/night +tax
Marriott Marquis San Diego Marina - $279/night +tax
Omni San Diego Hotel - $265/night +tax

FAQs

Top 8 Questions About the Certified Franchise Executive Program

To contact the Institute of Certified Franchise Executives, please email cfe@franchise.org.

1. Where is the CFE website?

2. How do I log in to see my CFE credits?

3. Where are the online courses?

4. I can’t log in to my online courses—why do I get a message that my username/password are wrong?

5. When must I complete my CFE credits in order to graduate?

6. How long do I have to complete the program?

7. Where can I find information about course offerings?

8. Can you explain the types and difference in CFE credits?

Please Note: NO third party vendors are authorized to sell our convention attendee list, and NO third party vendor is authorized to book hotel rooms through our room block. Be sure to book your reservations for IFA's Convention through the website and phone number listed towards the bottom of this web page or directly through the hotel of choice. Don't be fooled by offers from third party sources indicating that they are officially booking rooms or selling attendee lists for the IFA Convention - they are NOT affiliated with IFA or our convention. Buyer beware many of these offers are fraudulent attempts to solicit money from you for a non-existent reservation or list.

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