Emerging Franchisor Track Agenda - IFA 2022 Annual Convention

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We want you at the most important franchising event of the year – the IFA’s 2022 Annual Convention.

With over 50 compelling sessions and countless networking opportunities, figuring out your daily game plan can quickly become overwhelming. And you’re probably thinking…what’s in it for me?

As an Emerging Franchisor, this recommended schedule is a great place to get started with determining how to spend your time and get the most value out of your investment in joining us this February.

Friday 2.25 UD

9:00 AM - 5:00 PM         Concurrent ICFE Special Sessions
Whether you're a new CFE Candidate or a current CFE working towards recertification, ICFE Special Sessions give you the opportunity to gain hundreds of CFE Education Credits in a short period of time. During the two-day Special Sessions, you're in store for a wealth of knowledge through engaging courses. Earn 200-300 Education Credits. For more information on the available courses, please click hereWant to learn more about becoming a Certified Franchise Executive, the industry gold standard? Click here.

Sat 2.26

8:00 AM – 6:00 PM        Registration Desk Open

9:00 AM – 12:00 PM      Emerging Franchisor Bootcamp
Does your brand have 100 units or less? This exclusive workshop will be a working session that will maximize time spent on problem-solving real issues. Each emerging franchisor will receive mentoring and peer input to a key business problem. This input will also help participants more effectively choose convention sessions and events that will further help them solve important issues. Additional fee applies.

12:00 PM – 4:15 PM       Annual Leadership Conference
Modern Leadership - Embracing New Ways of Being, Knowing, and Doing. The 2022 Annual Leadership Conference will feature franchise leaders who are embracing a new style of leadership to accelerate transformation for the future. From consumer and employee brand relevance, to changing workplace environments, to the necessary evolution of profitability models -- learn what they’re doing and how you too can become a modern leader. Lunch and Reception included. Additional fee applies.

4:40 PM – 6:00 PM         New Member & First-Time Attendee Briefing and Reception
Is this your first time at an IFA Annual Convention? Have you recently joined IFA as a Member? Stop by this briefing on IFA and Convention tips and tricks from veterans and franchising professionals. The briefing will run from 4:40 pm – 5:00 pm and be followed immediately by the New Member & First–Time Attendee Reception with IFA Committee Meet Ups where attendees can learn more about all IFA Member Committees and how to get involved.

6:00 PM – 7:30 PM         2022 Opening Reception
Join us and Cheers! as we kick off the start of IFA’s 2022 Convention with a bang! Don’t miss this first opportunity to network with your peers.

7:00 PM – 9:00 PM         New Member & First-Time Attendee Dine Arounds
Need help taking the first step in forging new business relationships? New this year, IFA will be creating 2 small groups of 10 to dine at a nearby restaurant. Get a taste of San Diego while creating bonds with your fellow attendees. Open to New IFA Members or First-Time Convention Attendees Only. Additional fee applies.

Sun 2.27

7:00 AM – 6:00 PM        Registration Desk Open

6:30 AM - 7:45 AM         Prayer Breakfast
A non-denominational event, the Prayer Breakfast is a great way to start the day with music, reflection, inspirational speakers and food for both body and mind. Additional signup required.

8:00 AM - 10:00 AM       Opening General Session
Our opening general session will celebrate the VetFran 30th Anniversary and the IFA Major Award Winners. This session will include a motivational keynote speaker and franchise veteran speakers

10:00 AM – 10:30 AM    Morning Break in Exhibit Hall
All registered attendees are welcome to come take a look at the latest and greatest in products, services and systems available from our Exhibitors! The IFA Exhibit Hall offers something for everyone. This year, all provided meals will take place in the Exhibit Hall, offering attendees many chances to meet all 2022 Exhibitors.

10:30 AM – 11:15 AM    Education Session
We recommend you attend the below educational session during this time.

Been There Done That - It’s Time to Get Real
Learn from successful founders that know the challenges of a start-up, have made mistakes and have thrived in spite of it.  This session is a can’t miss for new, emerging and even established brands that want to learn from their peers, have the opportunity to share their issues and leave with serious takeaways they can put to use when they get home.

Moderator: Steve Greenbaum, CFE, CEO, Full Contact Franchising
Speakers: Lee Braun, CEO & Co-Founder, Perspire Sauna Studio; Shane Evans, CFE, Co-Founder, Massage Heights; Dave Mortensen, President & Co-Founder, Self Esteem Brands

11:15 AM – 5:00 PM      Foundation Community Service Project
Stop by throughout each day of Convention to participate in this year’s Franchising Gives Back Service Project – no pre-registration required! Service project to be announced soon.

11:45 AM – 12:30 PM    Education Session
We recommend you attend one of the below educational sessions during this time.

Framework for Optimizing Franchisee Coaching
Optimizing franchisee profitability is more than having a good operations manual and decent “hotline” support.  In this session, we’ll discuss how to set franchisees up for success, zeroing in on the difference between support and actively coaching franchisees for success. We'll discuss and share examples of the framework and cadence for franchisee touch points. This session will be interactive and high energy! You will leave this session with 2 clear action steps you can take to improve how you are currently coaching your franchisees for optimal performance and profitability.

Moderator: Angela Cote, CEO & Founder, Angela Cote
Speakers: Ruth Agbaji, CEO, Code Wiz; Kim Hanson, CFE, CEO, LearningRx Franchise Corporation


With So Many Demands on Your Franchise System, How Do You Decide as an Emerging Brand Where to Invest?
Hear from a panel of Emerging Brand executives the process they went through to decide where their brands should invest and at what time, and the metrics they put in place to measure success.

Some of the takeaways:

  • What are the critical components that need to be in place as an emerging brand to succeed?
  • How to select from what feels like unlimited needs.
  • How metrics were established for success.
  • What issues can percolate longer than others?

Speakers: Graham Chapman, CFE, EVP, Account Services, 919 Marketing Company; Robin Gagnon, CFE, Co-Founder & CMO, We Sell Restaurants; Sean Falk, CFE, Client Executive, Hylant; Tim Vogel, Founder & CEO, Scenthound Franchising LLC; Tom Wells, CFE, Managing Partner, 10 Point Capital; Brian Kelley, President & COO, Phenix Salons Suites

12:30 PM – 1:45 PM       Networking Lunch with Exhibitors
(Doors open at 12:15pm with lunch service at 12:30pm)

1:45 PM – 3:30 PM         Intensive Summit

Elements of Successful Franchising 

This interactive session will focus on the following:

  • Threats and challenges for franchisors, franchisees, and the franchise model in general
  • Anticipating and addressing system change
  • Balancing business and legal considerations in operating a franchise system
  • Habits of highly successful franchise systems
  • Private equity involvement in franchise systems

Opening Guest Speaker: Catherine Monson, CFE, CEO & President, Propelled Brands and IFA Chair of the Board
Speakers: Rich Greenstein, Partner, DLA Piper LLP (US); Rick Morey, CFE, Partner, DLA Piper LLP (US); Stephanie Zosak, Associate, DLA Piper LLP (US)

3:30 PM – 4:00 PM         Afternoon Break in Exhibit Hall

4:00 PM – 5:00 PM         Education Session
We recommend you attend the below educational session during this time.

How Much Capital Do I Need to Grow My Franchise And How Do I Get It? It Depends…
You have already had some success along your franchise journey acquiring capital. Now you are looking to outside funding sources to help you grow - this is critical to achieving your mission. We will explore different funding paths that brands have utilized in growing their business and the benefits and challenges of each.

Moderator: Joe Lewis, President & CEO, Smalls Sliders Franchising LLC
Speakers: Dave Keil, President, Franworth; Tom Wells, CFE, Managing Partner, 10 Point Capital

5:00 PM – 6:00 PM         Chairman’s Reception with Exhibitors


5:00 PM – 6:00 PM         CFE Celebration with 2021 & 2022 Graduates
Whether you are a current CFE or celebrating your graduation this year, join us to network with others who have achieved the designation and toast to those who have just completed! Open to all current CFEs and the graduating classes of 2021 & 2022 only.

Monday 2.28

7:00 AM – 6:30 PM        Registration Desk Open

7:30 AM – 8:30 AM        Breakfast with Exhibitors

8:30 AM - 10:00 AM       General Session
Monday’s general session will highlight 2021 and 2022 CFE graduates, share a franchisor brand story and highlight a keynote speaker with a focus on diversity, equality, and inclusion.

10:00 AM – 10:45 AM    Morning Break in Exhibit Hall

10:00 AM – 5:00 PM      Foundation Community Service Project

10:45 AM – 11:30 AM    Education Session
We recommend you attend the below educational session during this time.

Funding Solutions for Your Candidates in Today’s Lending Environment
In a post COVID era, making sure your candidates are aware of the various funding solutions is more important than ever. Come learn from our panel of experts how candidates are leveraging the lending programs available to them.

Moderator: Eric Schechterman, CFE, CDO, Benetrends Financial
Speakers: Julia Berman, Business Development Manager, FranWorth; Candice Caruso, SVP, Director of Government Guaranteed Lending, WSFS Bank; Mike Rozman, CFE, CEO, Boefly Inc.; Allison Zorich, CFE, President, Franchise Development, Premium Service Brands

11:30 AM – 1:30 PM      Networking Lunch with Exhibitors

1:30 PM – 2:15 PM         Education Session
We recommend you attend the below educational session during this time.

Power of the Mastermind: How Highly Functioning Peer Networks Help to Navigate the Unchartered Waters of Being an Emerging Franchisor
Time to discover how to create and leverage the exponential benefits that can come from gathering consistently with a network of peers to grow your business and solve your challenges. This time-tested principle is the foundation of organizations such as EO & YPO and can be deployed within the franchise model to help you work through challenges in your brand using the combined wisdom of the group rather than being on an island all by yourself. Learn how your Mastermind Group can help you to Simplify the Noise.

Moderator/Workshop Host: John Francis, Board of Directors, Sport Clips, Inc.
Speakers: Frank Milner, CFE, President, Tutor Doctor Systems, Inc.; Jonathan Weathington, CFE, CEO, Shuckin' Shack Franchising, LLC

2:15 PM – 3:00 PM         Afternoon Break in Exhibit Hall

3:00 PM – 5:20 PM         Thought Leadership Roundtables
(Previously known as Business Solution Roundtables)
Hosted by franchise executives and Supplier Forum members, don’t miss this unique opportunity to sit down at a roundtable of 10-12 people and exchange ideas, challenges, solutions and best practices with some of franchising’s most accomplished CEOs, presidents and COOs. Pose questions and listen to their success stories, lessons learned and innovative business solutions.

5:00 PM – 6:30 PM         IFA Block Party
Don’t miss your last chance to network with our 2022 Exhibitors and learn about the products, services and systems they have to help your business.

9:00 PM – 12:00 AM      IFA Unplugged
After dinner, close out your evening with a little dancing or a nightcap at IFA Unplugged!

Tues 3.1 UD

8:00 AM – 11:30 AM      Registration Desk Open

8:00 AM – 10:00 AM      Foundation Community Service Project

8:30 AM – 9:45 AM        Specialty Seminars
These are concurrent deep-dive sessions on specific initiatives the IFA and IFA Foundation support. Learn how your business or system can participate in and/or support these efforts! Choose whichever session interests you the most.

  • C-Suite Think Tank & Forum Exchange (Open to Franchisor C-Suite Executives Only)
  • VetFran: Winning the War for Talent: Tapping into the Veteran Pipeline
  • DE&I: Recruiting and Supporting Diverse Entrepreneurs
  • Franchising Gives Back: Integrating Philanthropy into Your Franchise’s DNA

10:00 AM – 11:30 AM    Closing General Session
Our final general session will celebrate the Franchisee of the Year award winners with keynote speaker messages focused on workforce development and engagement.

Want to see all educational sessions and events that IFA’s Annual Convention has to offer?

Questions? Call 202-662-0763 or email events@franchise.org.