Cresanti's Corner: Emerging Franchisor Conference
One of the greatest benefits of being an IFA member is the networking. We give our members many unique opportunities to meet with franchise professionals who are willing to share their tips and tricks with you, and people you can build long lasting relationships with.
More than half of our franchisor membership is comprised of emerging franchisors – those of you who have made a sustainable business and are looking to become the next big brand. IFA has designed a specific conference for these members, and it’s taking place Nov. 7-9 in Miami, Fla. It’s called, very succinctly, the Emerging Franchisor Conference.
I wanted to take the time to highlight the importance of attending this conference. Being around like-minded individuals who share the same goals can be crucial to your brand catapulting to the next level. My favorite part about this event is that we will have franchise professionals from established brands there to teach you how they got to where they are today – what they did right, what they did wrong, and everything in between. A sample of some of these established franchisors are:
- Tariq Farid, CFE, Founder, Edible Arrangements
- Landon Eckles, CEO, Clean Juice Franchising
- Joseph Lewis, President & CEO, Painting with a Twist
- Heather Elrod, President & COO, Amazing Lash Studio Franchise
- Rocco Fiorentino, CFE, President & CEO, PrimoHoagies
- Jennifer Durham, CDO, Checkers & Rally’s Restaurants
- Nancy Bigley, CFE, CEO, Bottle & Bottega
This is your chance to pick the brains of these IFA members who have been in your shoes in an interactive and intimate environment. Not to mention, this event takes place in beautiful Miami! Wouldn’t it be nice to beat the cold for a few days while learning valuable information to bring back to your business? And for those of you on the path to completing the Certified Franchise Executives (CFE) program or recertifying – you’ll earn 300 CFE Education Credits by attending.
More information about this event can be found at franchise.org/efc. Check out the brochure, sign up, and I’ll see you in Miami next month.
Robert Cresanti, CFE
President & CEO
International Franchise Association